February 2006

Bridging the Gap between Sales and Marketing

January 2, 2008

Forum By Elisabeth Pena Villarroel Creating Alignment for Effective Product Messaging One of the most challenging issues facing sales and marketing departments in life-sciences companies is integrating their internal communications platforms for optimal product messaging. Misaligned objectives and poor communications are two of the factors that play a role in the disconnect between the groups. […]

Drug Delivery: A Pipeline of Research and Market Opportunities

January 2, 2008

By Denise Myshko Delivery technologies will play an increasingly important role in the drug-development process as a means to improve the efficacy of a drug; make a drug safer, more effective, or convenient; extend its patent life; or differentiate it in the marketplace. In recent years, there have been a number of exciting advances in […]

For Art’s Sake

January 2, 2008

Stopping power seems to be harder to achieve these days with DTC print ads. Predictablity has become the woeful result of having to present legal mandatories, client “requests” for a bigger logo, oh — and not to forget — some kind of sell crammed in whatever space is left. The result is often a 50-50 […]

PharmaOutlet

January 2, 2008

Pharmaceutical Consumerism and the Next Phase of Drug Promotion Contributed by Russell LaMontagne For the last decade, many have argued that direct-to-consumer (DTC) advertising is bad for consumers. At the end of the 1990s, when drug costs exceeded hospital costs for the first time, critics of the pharmaceutical industry suggested that consumers had somehow become […]

PharmaTrax

January 2, 2008

Consumer Health Market Trends Show Continued Interest in E-Based Sources The population of consumers using the Internet as their primary learning channel for health information continued an upward trajectory in 2005, with 31.6 million consumers reporting that the Internet is their first stop when seeking more information. This is one of five key market trends […]

Table of Contents

January 2, 2008

On the Cover Bridging the gap between sales and marketing One of the most challenging issues facing sales and marketing departments in life-sciences companies is integrating their internal communications for optimal product messaging. By working at senior levels to create a single vision for sales and marketing, companies can decrease costs, enhance effectiveness and efficacy […]

Talent Pool

January 2, 2008

Pharma POOL Stephen Andrzejewski Dan McCall Adriann Sax King Promotes Staff King Pharmaceuticals, a vertically integrated pharmaceutical company based in Bristol, Tenn., has promoted Stephen Andrzejewski to chief commercial officer. Mr. Andrzejewski joined King in May 2004 as corporate head of commercial operations. His expanded responsibilities include business development of the company’s Meridian division, along […]

Depression: The Market for Lifting Moods

January 2, 2008

By Cynthia Borda The antidepressant market, while mature, is dynamic. Various market shapers — including increased regulatory oversight and safety-labeling changes; imminent loss of patent protection for some leading products; and the development of new drug formulations and classes — are influencing research and promotional strategies. Depression is a debilitating illness that affects a person’s […]

What’s New

January 2, 2008

New Healthcare-related Products, Services, and Companies Quintiles Medical Communications Restructures CME Functions Quintiles Medical Communications has formed two additional businesses and a separate continuing medical education (CME) accrediting division. Soniq and Cospective have joined QED Communications and Medical Action Communications (MAC) under the Quintiles Medical Communications umbrella. Scepter is now the company’s CME accrediting arm. […]

E-Media

January 2, 2008

New Electronic and Web-based Applications, Sites, and Technologies Covance Enhances Web-based Central Lab Tool Covance Inc. has enhanced the capabilities of its LabLink online access tool for central laboratory test data. LabLink now provides clients with access to information pertaining to the management of test specimens and the status of time-sensitive kits supplied to investigator […]

On the Calendar

January 2, 2008

Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a year. For a complete list of industry events, please click on http://www.pharmavoice.com/events/events.asp. Note: Conference dates and […]

Marketing to Real Life Frasiers & Mirandas

January 2, 2008

Marketing to Boomers Marketing to Real Life Frasiers & Mirandas Lori Laurent Smith and David Lockwood, both of Campbell-Ewald Health, discuss why the time is ripe for the healthcare community to support the growing population of boomer caregivers. Pharma marketers need to connect with each boomer on a personal level and let caregivers know they […]

Creating A New Culture — Hiromi Yoshikawa

January 2, 2008

  After significant accomplishments that helped put Otsuka on the map — a major systems implementation in China and the establishment of Otsuka business entities in Europe — Hiromi Yoshikawa is establishing new business dynamics at Otsuka America Pharmaceutical Inc. Loyalty is central to Hiromi Yoshikawa’s character. It is what has kept him at one […]

Letter from the Editor

January 2, 2008

Marketing is everything that a company does to reach and persuade prospects. The sales process is everything that a company does to close the sale and get a signed agreement or contract. Despite having objectives that would appear to be in sync, it’s not uncommon for a company to be unbalanced when it comes to […]

UpFront

January 2, 2008

Device Trends Source: Booz Allen Hamilton Inc., New York Five Issues Expected to Shape the Industry In 2005, the device industry registered an average 12% growth in sales over 2004, with a few companies growing as much as 25%. Smaller industry players were buoyed by the Medical Device User Fee Stabilization Act of 2005, which […]

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