January 2006

On the Calendar

January 2, 2008

Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a year. For a complete list of industry events, please click on http://www.pharmavoice.com/events/events.asp. Note: Conference dates and […]

What’s New

January 2, 2008

New Healthcare-related Products, Services, and Companies Corbett Accel Reorganizes New business opportunities at Corbett Accel Healthcare Group have prompted the company to advance the identities of two of its fastest-growing business units. Corbett Accel – New York will now be known as Surge Worldwide Healthcare Communications, with Carleen Kelly continuing to serve as its president. […]

Talent Pool

January 2, 2008

Pharma POOL Herm Cukier Terrence Moore Organon Adds Staff Organon, the human healthcare business unit of Akzo Nobel, Arnhem, the Netherlands, has appointed Herm Cukier as executive VP of global marketing. Based in Organon’s Roseland, N.J., headquarters, Mr. Cukier leads worldwide marketing activities and has direct responsibility for all late-stage, new product development teams. Mr. […]

PharmaOutlet

January 2, 2008

Harnessing the Power of Blogs for Marketing Contributed by Scott Hagedorn In the digital world, we’ve been dealing with technological decentralization and the rise of the individual voice for a long time. Starting with bulletin boards (BBs) in the 1980s, then Websites, and now blogs, it has become easier and easier for individuals to make […]

PharmaTrax

January 2, 2008

Converting Service Channels Into Sales Channels Promises Profit Growth Faced with escalating market demands to produce greater returns from existing corporate assets, executives at leading Fortune 500 organizations are increasingly converting traditional service channels into high-performance sales channels. A research study from Best Practices LLC has found that world-class companies that have successfully transformed long-established service […]

E-Media

January 2, 2008

Skyscape Releases Mobile Drug Usage Reference Software Skyscape Inc. has released FamilyRx: AHFS Patient Drug Information, a mobile medical reference that places trusted, up-to-date information on proper medication usage into the hands of patients and their families. FamilyRx is available for use on Palm and Pocket PC-powered PDAs and smartphones. It provides patients with a […]

The New Detail: Creating Value

January 2, 2008

Preserving access for representatives with physicians and creating win-win relationships are two major challenges facing the industry, but opportunities exist for creative people committed to healthcare and the value of medicine. The new reality of medical practice is that time is a very limited commodity. Today’s practice managers track physician productivity. Because patient visits equal […]

Competitive Intelligence: The Eyes and Ears of the Industry

January 2, 2008

The need to gain a competitive advantage has never been greater, and competitive-intelligence (CI) teams are evolving to meet the industry’s current and future challenges. Shrinking pipelines, increased regulatory scrutiny, and the emergence of clinical-trial registries are just a few of the factors that are creating a tougher environment for industry players and prompting the […]

Letter from the Editor

January 2, 2008

Ringing in a new year of change Taren Grom, Editor of PharmaVOICE, and Mary Alice Raudenbush, VP of Regulatory Affairs at Endo Pharmaceuticals, share a moment during the recent HBA Leadership Conference in Baltimore, the focus of which was becoming an agent of change. HBA Leadership Conference Ringing in the new year is a time […]

HBA Unleashes the Power of Being

January 2, 2008

Becoming an Agent of Change Was the Focus of the 2005 Leadership Conference by Marie Tartaglio, M.Ed., Director, Training & Learning Strategy, Scientific Advantage LLC, and Donna Ramer, President, StrategCations Inc., Member, HBA Board of Directors “Successful leaders are adept at mastering change, and most companies want their employees to be agents of change,” said […]

Sense and Sensibility — Pamela Williamson Joyce

January 2, 2008

With a wide and deep understanding of the inner sanctum of numerous departments in the life sciences, Pamela Williamson Joyce has been able to bring both inventiveness and clear-headed thinking to Serono’s regulatory practice, helping the company to bring many new products to market. The path to drug approval is a long and complex one, […]

For Art’s Sake

January 2, 2008

Creative review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good healthcare advertising and marketing requires agencies to think out of […]

Alzheimer’s Disease: Untangling the Brain’s Mystery

January 2, 2008

By Cynthia Borda As the population ages, the prevalence of Alzheimer’s disease (AD) is expected to increase. But there is no real way to diagnose the disease and drugs currently on the market only treat the symptoms of Alzheimer’s. At the same time, analysts say there is tremendous opportunity for pharmaceutical companies in this market, […]

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