August 2004

E-Media

January 2, 2008

E-Media New electronic and web-based applications, sites, and technologies AXIS Healthcare Communications Launches Online Resource Center AXIS Healthcare Communications LLC has launched Nucleus, an online life-cycle resource center for the pharmaceutical and biotechnology industries. The resource was developed through a strategic partnership between AXIS Healthcare Communications and Econium Inc., a provider of collaborative and knowledge […]

Talent Pool

January 2, 2008

Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL David J. Kudla Jr. Advancis Creates VP of Quality Assurance Position Advancis Pharmaceutical, a pharmaceutical company focused on developing and commercializing novel anti-infective products, has named David J. Kudla Jr. to VP of quality assurance, a newly created position. Mr. Kudla oversees a […]

PharmaOutlet

January 2, 2008

Contributed by Ash Nashed, M.D. Beyond Synergy Why DTC Demands Convergence Dozens of publications — ranging from the Wall Street Journal to Media Life — have printed stories documenting the link in pharmaceutical advertising between television and the Internet. These two alternatives, long considered the opposite ends of the media spectrum — and debated by […]

What’s New

January 2, 2008

What’s new New healthcare-related products, services, and companies inChord Launches Stonefly Communications Group New agency will use customer-centric business model. inChord Communications Inc. has launched a new full-service advertising agency: Stonefly Communications Group, which will focus on marketing and advertising for pharmaceutical and biotechnology brands worldwide. “inChord is fortunate to have established many great relationships […]

Frank Baldino: A Man For All Seasons

January 2, 2008

A Man For All Sseasons By Kim Ribbink From an ambitious idea to a savvy business plan, Frank Baldino Jr., Ph.D., CEO, Chairman, and Founder of Cephalon, has created one of the fastest-growing biotech companies in the world. Like scientists the world over, Frank Baldino Jr., Ph.D., is driven by a straightforward philosophy: wanting to […]

Raise Your Voice — Letters

January 2, 2008

Raise your voice Letters Times have changed In today’s highly competitive environment, experience and training together will be of great help in the development of managers. — Avinash L. Salunke Manager development The April 2004 story, Coaching: Developing a Playbook for Sales Rep Success, was very useful to me as a product manager, as training […]

Medication Safety, Eight Focus Areas

January 2, 2008

Medication Safety 8 Focus Areas Long before the topic became part of a broader, national dialogue, the responsibility to improve patient safety was top of mind with nearly every professional within the vast chain of healthcare. But significant improvements are often difficult to achieve and elusive for health-care organizations. Is there a secret for success? […]

For Art’s Sake

January 2, 2008

Creative Review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of […]

PharmaCounsel

January 2, 2008

Pharma Counsel Legal Counsel: Public Perception Minimizing Liability, Maximizing Public Perception Public perception is often more powerful than reality. If a majority believes something is true, whether it is or not is beside the point. Pharmaceutical companies are facing a difficult reality: how to overcome or alter public perception. Many people believe that pharmaceutical companies: […]

Letter from the Editor

January 2, 2008

Letter From the Editor Relationship building Life-cycle management takes the knowledge, savvy, and experience in all areas of pharmaceutical development, from product formulation and clinical development to navigating the regulatory review process, to building an effective marketing strategy and salesforce. According to industry sources, generic drugs now account for more than 50% of all prescriptions […]

PharmaTrax

January 2, 2008

Pharma Trax Sales, marketing, And R&D Trends affecting the healthcare industry Technology Will Revolutionize Pharma by 2010 Seven key technologies will allow pharmaceutical companies to reduce drug-development costs by 75% and cut lead times by nine years. This is the finding of a recent report by IBM Business Consulting Services. The report, Pharma 2010: Silicon […]

Patient Registries: Observations of the Real World

January 2, 2008

Patient registries Observations of the Real World By Denise Myshko There is no such thing as a standard registry. We have to strike a balance: do we ask a lot of questions or just a few? We also need to consider the work load for the investigators. DR. herve Caspard Through patient registries, pharmaceutical companies […]

Life-Cycle Management: The Ultimate Client-Agency Relationship

January 2, 2008

Life-cycle Management The Ultimate Client-Agency Relationship By Elisabeth Pena With $80 billion of products facing patent expiration by 2008, fewer drugs in the pipeline, greater generic competition, and decreasing revenue and growth rates, the pharmaceutical industry is facing some of its biggest challenges yet. Proactive life-cycle management is one way to fully harness the potential […]

Improving Advocacy Relations

January 2, 2008

Improving Advocacy relations By Elisabeth Pena By forming relationships with advocacy organizations, pharmaceutical companies can better serve their target patient populations, which in turn will give them allies in the court of public opinion. P harmaceutical companies are in the middle of a public-relations crisis. In recent years, consumer media reports have been full of […]

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