April 2005

Technology’s Impact on Business Processes

January 2, 2008

Phil Garland It is not enough to simply implement technology. Companies are going to have to change the way they do business. Bill Stevens Technology is an enabling component of the entire business. If the people within the business do not have the right information to act on a daily basis then achieving the businesses […]

Letter from the Editor

January 2, 2008

Letter from the Editor The Art of Communicating The popular Verizon ad, “Can you hear me now?” sums up one of the major roadblocks in any business partnership or relationship: miscommunication. No matter the relationship — client/provider, team/team, or person/person — the inability to clearly communicate represents one of the biggest barriers to effective business […]

Medicare Part D: A Whole New Market

January 2, 2008

Medicare Part D: A Whole New Market By Kim Ribbink Marketers, manufacturers, health plans, and other stakeholders who will play a central role in the Medicare Modernization Act (MMA) are gearing up for implementation. And while there is widespread support for a change that will improve coverage to millions of seniors and disabled patients, there […]

What’s on Your Mind — Opinions

January 2, 2008

Opinions Leadership Development In demanding times, leadership is a competitive edge. Good leaders provide opportunities for others to grow their communication, decision-making, problem-solving, and other related skills. Leading is setting direction and guiding others to follow that direction. Good leaders debate, clarify, and enunciate values and beliefs; fuel, inspire, and guard the shared vision; ask […]

PharmaOutlet

January 2, 2008

Norman Goldfarb talks about how informed consent could coerce patients.

On the Calendar

January 2, 2008

On the Calendar April 17-19 Medical Manufacturing Summit The Homestead Resort, Hot Springs, Va. For more information, contact Caria Badenhorst, Marcus Evans, at 246-417-5321, e-mail cariab@marcusevansbb.com, or visit medicalmanufacturingsummit.com. April 18-19 Neurodegeneration in Alzheimer’s, Parkinson’s, and Related Disorders Hyatt Regency Princeton, Princeton, N.J. For more information, contact Strategic Research Institute, at 212-967-0095, e-mail ckahan@srinstitute.com, or […]

Who, What, Where, When, & How: Clinical Service Provider and Sponsor Partnerships

January 2, 2008

Who, What, Where, When, & How Clinical Service Provider and Sponsor Partnerships By Taren Grom The cost of drug development has soared in the past 10 years, which is why pharmaceutical and biotechnology companies are looking for new and smarter ways to conduct clinical research. Therefore, the question is not whether to outsource critical research […]

For Art’s Sake

January 2, 2008

Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box […]

Chief Risk Officers: Time for a Seat at The Table

January 2, 2008

VIEW on risk management Chief Risk Officers Time for a Seat at the Table In the wake of year one Sarbanes-Oxley compliance for U.S. public companies, there are greater challenges and increased expectations in addressing enterprise risk. Yet, compliance is not a matter of completing a one-year project and going back to business as usual. […]

PharmaTrax

January 2, 2008

Biotech Drugs Will Be Hard Hit By Benefit Management Biologicals, which have received minimal pharmacoeconomic scrutiny from payers, increasingly will face the same strict value-based review and administration processes of pharmaceuticals, according to a 2005 study from The Bruckner Group Inc. (BGI). Managed-care organizations (MCOs) and pharmacy benefit managers (PBMs) are actively moving the administration […]

Adelene Perkins — People-Centric: Developing a Unified Vision

January 2, 2008

Early in her career, Adelene Perkins learned an important lesson about leadership: people work because they want to, not because they are told to. This truism has become a central plank of Ms. Perkins’ management style as she helps put together teams that will drive a company’s success. Central to her philosophy is to make […]

Talent Pool

January 2, 2008

Pharma POOL Dr. Alan Colowick Threshold Pharmaceuticals Appoints Chief Medical Officer Threshold Pharmaceuticals has named Alan Colowick, M.D., chief medical officer. Threshold Pharmaceuticals, Redwood City, Calif., is focused on the discovery, development, and commercialization of small-molecule therapeutics based on Metabolic Targeting technology. Dr. Colowick most recently was VP of European medical affairs at Amgen, where […]

E-Media

January 2, 2008

Teranode Releases Life-Sciences R&D Platform, Pathway Analytics Solution Teranode Corp. has released Teranode Design Suite 2.5 (TDS 2.5), an enhanced, closed-loop R&D platform used to integrate modeling into existing informatics infrastructures. The platform improves research productivity by giving scientists simplified, on-demand access to a comprehensive library of analytic models. New features, such as pathway database […]

What’s New

January 2, 2008

Agency Veterans Launch Flashpoint Medica The agency’s mission is to ignite and spark new opportunities in pharmaceutical marketing. Risa Bernstein and Charlene Prounis are once again embracing the entrepreneurial spirit through the cofounding and launch of Flashpoint Medica, an agency with a passion for identifying new opportunities in pharmaceutical marketing. Flashpoint is a member of […]

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