January 2005

PharmaTrax

January 2, 2008

Pharma Trax Sales, marketing, And R&D Trends affecting the healthcare industry Parents Hesitant to let Children Participate in Clinical Trials Only one in four U.S. adults would consider allowing their children to participate in clinical trials. This is one of the results of a Harris Interactive poll of 5,822 U.S. adults conducted online between May […]

Simon Best — Striking the Right Chords for Success

January 2, 2008

Striking the Right Chords for SUCCESS The one-time tour manager of a successful British pop band has adapted his leadership skills to some highly taxing and complex areas, such as cloning and genetic modification. Simon Best is taking the lessons he has learned in the music business and the life-sciences industry to turn Ardana Bioscience […]

PharmaOutlet

January 2, 2008

To Err is Human How Personal Health Records Can help It seems that a day doesn’t go by without hearing about health information technology (HIT). The healthcare system often is touted as one of our nation’s worst big-industry offenders when it comes to implementing HIT. This lack of HIT is to blame for as many as […]

For Art’s Sake

January 2, 2008

Creative Review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good healthcare advertising and marketing requires agencies to think out of […]

On the Calendar

January 2, 2008

January 10-11 Clarifying the Regulatory Framework of Pharmaceutical Marketing Philadelphia For more information, contact Anne Marie Coluccio, PTi international, at 212-661-3500 ext. 3229, e-mail acoluccio@pti-international.com, or visit pti-international.com. January 24-25 Manage the Cost of Specialty Pharmaceuticals, Biotech Therapies and Injectables Loews L’Enfant Plaza Hotel, Washington, D.C. For more information, contact Jon Stock, The Center for […]

Talent Pool

January 2, 2008

talent pool executive appointments and promotions in the healthcare industry Pharma POOL Richard Buckley Robert W. Perkins AstraZeneca Names Two New Leaders to U.S. Government, Policy, and Managed Markets Group AstraZeneca has named Richard Buckley VP of federal government affairs and Robert W. Perkins VP of public policy. AstraZeneca, Wilmington, Del., is an international healthcare […]

E-Media

January 2, 2008

E-Media New Electronic and Web-based Applications, Sites, and Technologies Wolters Kluwer Launches Web Portal and Monitoring Service Wolters Kluwer Health Pharma Solutions business unit has launched the Website adisonline.info. The site is designed to inform clinicians and researchers about developments in drug therapies. The site also provides access to all of Adis’ drug-review journals and […]

What’s New

January 2, 2008

What’s New New healthcare-related products, services, and companies Corbett Accel Healthcare Adds New Interactive Unit The new business unit, Kinect, fuses strategy with design and technology. Corbett Accel Healthcare Group has expanded its interactive offerings with the establishment of Kinect. “One of the shortcomings of other interactive groups is that they don’t apply technology strategically,” […]

Developing a CDISC Intelligence Quotient

January 2, 2008

Developing a CDISC Intelligence Quotient Some CDISC members envision a time in the future when at least three of the CDISC standards will be combined into one. Until then, the question remains: what does CDISC-compliant mean to you? By breaking down the components of CDISC, people can better understand what it really means to comply […]

E-Submissions: On the Brink of Going Paperless

January 2, 2008

E-submissions On the Brink of Going Paperless By Denise Myshko The shift from static paper regulatory applications to dynamic and interactive electronic submissions will make data more accessible to reviewers and, ultimately, improve the efficiency of the review process. December 15, 2004, was a day unlike any other at Wyeth Pharmaceuticals. That Wednesday, the company […]

CNS: A Complex Therapeutic and Patient-Recruitment Market

January 2, 2008

CNS By Lisa Dress A Complex Therapeutic and Patient-Recruitment Market An explosion of new science is leading to potential compounds to treat CNS diseases. The challenge for pharmaceutical companies and their partners is recruiting and retaining patients for trials. Understanding the brain and how it functions has been one of the great, unanswered questions in […]

2nd Chances

January 2, 2008

2nd Chances By Elisabeth Pena For products that are not performing to expectations, a relaunch can revitalize a stale brand, highlight new clinical evidence, or give a product another chance to reach the patients it was designed to treat. With each therapy that a pharma company produces, the goal is to create and own a […]

Obesity: A Market in Need of a Solution

January 2, 2008

Obesity A Market in Need of a Solution By Denise Myshko with a potentially open market for drugs to treat obesity and related diseases, pharmaceutical companies not only have to provide a pharmacological solution but also address the life-style issues associated with the disease and develop safe products that are effective and have few side […]

Born in the U.S.A.?

January 2, 2008

January 2005 PharmaVOICE 6 Born in the U.S.A.? By Elisabeth Pena Pharmaceutical companies have found success in the offshoring of manufacturing, IT, data management, and clinical-trial operations. will discovery be next to be shipped overseas? Drug discovery symbolizes the birth of a pharmaceutical product and is the first step in its development. Drug discovery also […]

Letter from the Editor

January 2, 2008

Letter From The Editor Defining Leadership According to noted author John C. Maxwell, the definition of leadership is influence. Influence — the power to affect a person, thing, or course of events, especially one that operates without any direct or apparent effort — requires a commitment to furthering ideals for the greater good and providing […]

Raise Your Voice — Letters

January 2, 2008

Medicare Part D: It’s “Crunch Time” and Many Brand Teams Aren’t Ready “If Medco called tomorrow to ask how I would contract my product under Part D, I couldn’t tell them. The trouble is, they just might call tomorrow!” I’ve heard similar quotes from numerous brand directors over the past month as they begin to […]

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