September 2001

Global Branding: Is the Industry Ready for the Real Thing?

February 16, 2009

Some argue that pharmaceutical brands cannot be compared with fastmoving consumer goods because of regulatory issues, patent constraints, pricing practices, and diverse market segments. Others contend that pharmaceuticals are fast moving consumer goods and should be viewed as commodities worthy of good creative and strong, integrated global marketing strategies. Companies that adopt a Just Do […]

Carl Feldbaum: Beyond Imagination

February 16, 2009

CARL FELDBAUM BIOTECHNOLOGY INDUSTRY ORGANIZATION BIO HELP WANTED: President of a new biotech industry association, no industry experience necessary. Position has enormous promise for personal and professional growth. “In 1992, I didn’t know a single person in the industry,” Carl Feldbaum says. “But this is America and you can answer an ad and hope for […]

Conquering the Market, One Segment at a Time

February 16, 2009

To achieve market share for its cervical cancer test, Cytyc marketers must switch physicians, labs, and managed care organizations from the established standard of care. By Virginia Kirk PATRICK SULLIVAN, CEO AND PRESIDENT A best in class sales team and superior product attributes are driving sales of Cytyc’s cervicalcancer screening device. W hen the FDA […]

The Promise of Things to Come

February 16, 2009

The full impact of the Internet’s capability to create strategic marketing and selling tactics in the pharmaceutical industry has yet to be realized. The Internet’s impact on pharma ceutical marketing and sales has been negligi ble to date, but when used to complement traditional tactics, the future potential of the Internet is in its infinite […]

Independent Agencies

February 16, 2009

To paraphrase Mark Twain, reports of their death have been greatly exaggerated. Independent agencies are a viable strategic and creative option for many healthcare clients. True, the number of independent agencies has dwindled over the past few years; many making the strategic decision to join a net work conglomerate. However, just as fast, new independent […]

Training on the Brand Manager Level: a Path Less Traveled

February 16, 2009

“The marketplace was screaming bloody murder for our product, and our competitor was eating our lunch as it tried to gobble up market share with a similar product. I was forced to work around the clock just to stay afloat. I was managing strategic planning for the brand, creating Dear Doctor letters, and handling negative […]

Global Harmony Comes to Drug Development

February 16, 2009

That document — called the common technical document or CTD — is now being accepted by regulatory agencies in the United States, Europe, and Japan as part of a transition phase. Consensus was reached by the international pharmaceutical community in May of this year. This document will eventually replace the new drug application (NDA) and the bio […]

Talent Pool

February 12, 2009

Pharma POOL David Albachten Novo Nordisk promotes senior executive to VP, managed care, trade and government Novo Nordisk Pharmaceuticals Inc. has promoted David Albachten to VP, managed care, trade and government. Mr. Albachten was associate VP. Martin Soeters, Novo Nordisk president says: “The success of our managed care, trade, and government department is critical to […]

E-Media

February 12, 2009

NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES RapidTrials.com, launched by PCRS Inc., is the first Webbased platform to provide realtime bench mark metrics on trial progress for research centers. The pro gram helps drive revenue, study programs, and marketing research projects for healthcare providers. RapidTrials.com is an inter active researchperformance management service that inte […]

What’s New

February 12, 2009

WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES The OmniLog ID Microbial Identification System, which includes proprietary software and sophisticat ed hardware, is designed to automate and simplify the process of characterizing and identifying a wide range of aerobic bacteria. The OmniLog ID System provides microbiolo gists with the most versatile and powerful microbial identification […]

PharmaTrax

February 12, 2009

Drug Delivery’s RISE CHALLENGES Big Pharma’s Dominance Set to soar from just $2.4 billion to about $12 billion in just five years, the value of drug delivery technologies and the market clout of developers are making established pharmaceutical giants sit up and take notice, according to a study released today by Kalorama Information, a division of […]

For Art’s Sake

February 12, 2009

Creative Review The Hytrin Balloon is the “Ad I Wish I’d Done,”says Jeff Lipman.The borrowed interest is a simple and telegraphic approach for BPH.Every detail of the imagery, from the color and shadow to the high lights, was meticulously thought out.The payoff headline, “Free the Flow” works in harmony with the imagery of the clear flow […]

PharmaOutlet

February 12, 2009

EP … IT’S THE CREATIVE! That magical stuff that takes a molecule and makes it into a brand. The stuff that sticks to the roof of your customers’ brain. And interest ingly, it’s really one of the only things that pharmaceuti cal companies haven’t been able to create for themselves. Creativity is what an advertising […]

Raise Your Voice: Letters

February 12, 2009

In this country, for the most part, we’ve gotten away from arranged marriages. Why? They don’t work. Not for the couple getting married. Those two people want their voice to be heard. They want to determine their future. We all do. The best client agency relationships, like marriages, are those where each party works at […]

Letter from the Editor

February 12, 2009

PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh CONTRIBUTING EDITORS Diane Hoffman Virginia Kirk Denise Myshko Kim Ribbink Deborah Ruriani Copyright 2001 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume One, Number Two PharmaVoice is published six times per year by PharmaLinx LLC, P.O.Box 327, Titusville, NJ 08560. Postmaster: Send address […]

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