October 2004

For Art’s Sake

January 2, 2008

Creative Review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of […]

On the Calendar

January 2, 2008

Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a year. For a complete list of industry events, please click on http://www.pharmavoice.com/conferences.html. Note: Conference dates and […]

What’s New

January 2, 2008

What’s New New healthcare-related products, services, and companies PhRMA Adopts Clinical-Trial Principles Voluntary principles describe the relationship of PhRMA companies with others involved in clinical research and establish the rules to protect the safety of research participants. The Pharmaceutical Research and Manufacturers of America (PhRMA) executive committee has unanimously adopted principles for the conduct of […]

Talent Pool

January 2, 2008

Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Joy A. Amundson Bruce McGillivray Jim Utts Baxter Appoints and Promotes Executives Baxter International has named Joy A. Amundson corporate VP and president of its bioscience business. Baxter, Deerfield, Ill., is a global healthcare company, which through its subsidiaries assists healthcare professionals and […]

E-Media

January 2, 2008

E-Media New electronic and Web-based applications, sites, and technologies SciQuest Offering Helps Organizations Manage Diversity Supplier Relationships SciQuest Inc. has launched Diversity Supplier Manager, the latest offering in a suite of on-demand supplier relationship management (SRM) software solutions. As part of the offering, SciQuest verifies and categorizes an organization’s hosted supplier network into 13 standard […]

PharmaCase

January 2, 2008

Making a Case for Rebranding The Rebranding of a Brander Healthcare advertising agencies, among their many strategic and creative services, excel at branding or rebranding pharmaceutical products, devices, diagnostics, and corporate identities for their clients. Harder to do is to apply those same skills to themselves. When CommonHealth made the bold move to redefine its […]

Guiding Principals of Submission Process Management

January 2, 2008

View on Submission Process Management Guiding Principals of Submission Process Management As the industry moves toward an ever-increasing volume of electronic submissions, managing the volume and complexity becomes a daunting task. Jim Walker Process management is an emerging concept in the world of biopharmaceutical research and development. There are numerous macro business drivers that have […]

Kareem Saad — Big Blue’s Genomics Ace

January 2, 2008

By Kim Ribbink Big Blue’s Genomics Ace Young and talented, Kareem Saad, IBM’s worldwide business segment executive for clinical genomics, is overseeing the company’s initiative to take clinical genomics from concept to market. With youthful enthusiasm, innate technical and scientific intelligence, and insight and thoughtfulness well beyond his years, Kareem Saad’s career is soaring, literally […]

PharmaOutlet

January 2, 2008

Contributed by Sherry Reuter Pretrial Questionnaires may not be Predictors of Site Performance While it is standard procedure to send pretrial questionnaires to choose potential sites, more than 94% of clinical trials in the United States fail to complete on time because of enrollment difficulties. It is evident that the current system is not working. […]

PharmaTrax

January 2, 2008

Pharma Trax Sales, Marketing, and R&D Trends affecting the healthcare industry The Biodefense Market to Grow Biodefense research is one of the fastest growing markets for suppliers of life-sciences products and instrumentation. When the budget allocated to the Department of Health and Human Services, as well as the expenditures of other agencies, private institutions, and […]

Risky Business

January 2, 2008

Risky Business By Elisabeth Pena The pharmaceutical industry faces more inherent risks and higher stakes than almost any other industry because its products impact patient safety and well-being. Intensified public and media scrutiny about medication errors and drugs being pulled off the market have industry executives, with guidance from the FDA, working to assess the […]

The Secret to Alliance Success

January 2, 2008

Pharma Forum The Secret to Alliance Success By Denise Myshko Successful partnerships involve more than just signing a contract. Bringing drugs to market and then marketing those products more than ever hinges on how well alliances are managed from a strategic, operational, and organizational standpoint. Charlene Prounis Copromotions require more effort. It’s all about how […]

Letter from the Editor

January 2, 2008

Letter From The Editor Managing the Partnership As pharmaceutical companies struggle to maintain lofty growth rates while plugging holes in their piplines, alliance-based R&D and commercialization strategies offer the best hope, according to analysts at Cutting Edge Information. Analysts say recent fixes only go so far: returns on pharmaceutical mergers and acquisitions, for example, have […]

Working Where It Makes Sense to Work

January 2, 2008

Working Where It Makes Sense to Work By Denise Myshko Companies are no longer constrained by the parameters of space and time. Virtual teams are becoming more of a reality. Making this possible are a combination of new processes and technology advances. From the chemistry side of the business to manufacturing to product development to […]

What’s on Your Mind — Opinions

January 2, 2008

What’s on Your Mind Opinions Security: Big Brother Really Could Be Watching In September, PharmaVOICE’s feature article, Biometrics — Beyond Passwords, examined the potential use of biological markers, such as fingerprints and iris scans, in the pharmaceutical industry to ensure security. The Computer Crime and Security Survey, conducted by the Computer Security Institute with the […]

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