September 2004

Trials Around the World

January 2, 2008

Trials Around the World By Denise Myshko Many pharmaceutical companies and CROs are tapping Eastern Europe, Asia, Latin America, and other areas to meet their clinical-trial needs. While there are challenges associated with conducting research in nontraditional geographic regions – such as nascent healthcare infrastructures, technology, and connectivity issues – these areas represent tremendous opportunities […]

Letter from the Editor

January 2, 2008

Letter From The Editor According to Cutting Edge Information’s study, 88% of surveyed companies’ market-research teams were involved in collecting and analyzing competitive intelligence. Companies across multiple industries are recognizing the overlap between market research and competitive intelligence and combining the two functions. According to Cutting Edge Information, some experts argue that market research is […]

Neil Levine: In Good Company

January 2, 2008

In Good Company By Kim Ribbink Neil Levine has spent most of his career at one company, Pfizer, not only because of the myriad opportunities he has been given at the world’s largest pharmaceutical company, but, he says, because of the people he works with, the company’s values, And its commitment to customers. AAfter 21 […]

For Art’s Sake

January 2, 2008

Creative Review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. – in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of […]

PharmaOutlet

January 2, 2008

Contributed by Mark A. Goldberg, M.D. Technology in Clinical Trials An Evolving Industry The conclusion of the 2004 Drug Information Association (DIA) meeting provides an opportunity to reflect on the current status of technology in clinical trials. The content of the scientific sessions, as well as the number and distribution of technology companies in the […]

PharmaTrax

January 2, 2008

Pharma Trax Sales, Marketing, and R&D Trends Affecting the Healthcare Industry Public Awareness of Clinical Trials Grows Awareness of clinical trials among the general public has grown over the last three years, while physicians struggle to find the time, personnel, and resources to participate in trials. These are the findings of two separate surveys conducted […]

What’s New

January 2, 2008

What’s new New healthcare-related products, services, and companies CommonHealth Launches Interactive Agency Qi Interactive addresses clients’ digital and online needs. CommonHealth has launched Qi Interactive, a full-service digital agency. The new unit focuses on interactive and Web-based solutions to help clients drive brand performance in the online space and through professional healthcare media. Qi (pronounced […]

Talent Pool

January 2, 2008

Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Christopher Clement Savient Pharmaceuticals Names CEO Savient Pharmaceuticals has named Christopher Clement CEO, in addition to his role as president. Savient, East Brunswick, N.J., is engaged in developing, manufacturing, and marketing pharmaceutical products that address unmet medical needs in both niche and wider […]

Beyond Passwords

January 2, 2008

Beyond Passwords By Denise Myshko Biometrics – technologies that allow people to be identified by fingerprints or other biological markers, such as iris scans – is receiving increased attention by companies in many industries concerned about security, not only for their premises but also for their information systems and the valuable, proprietary data within. Cliff […]

E-Media

January 2, 2008

E-Media New electronic and web-based applications, sites, and technologies Suite of Drug-Development Tools Is Available From Bruker Daltonics Bruker Daltonics has introduced the PharmaTools suite of products, which includes a feature to automatically build up libraries, i.e. for natural compounds, have multi-user access to the library, and automatically screen for compounds in the library. The […]

Electronic Data Integrity in the Drug-Development Process

January 2, 2008

View on Data Integrity Electronic Data Integrity drug-development process In an exclusive to PharmaVOICE, Peter M. Smith, Ph.D., project manager at Taratec Development Corp., discusses the importance of electronic data integrity in the drug-development process. A guiding principle in thinking about electronic data integrity is to challenge the system or the data against these points: […]

Applied Competitive Intelligence

January 2, 2008

Pharma Forum Applied Competitive Intelligence By Denise Myshko A broader approach to the field of competitive intelligence where market research is combined with other data services, as well as the more traditional aspects of the discipline, is providing decision makers with better insight into the entire market. In the pharmaceutical industry, competitive intelligence (CI) is […]

What’s on Your Mind — Opinions

January 2, 2008

What’s on your mind Opinions Registering results: A public database of clinical-trial information Consumer groups, professional medical associations, and medical journals are calling for public disclosure of all medical studies and drug manufacturers to register their clinical trials in a public database once the trials begin. PharmaVOICE asked: should companies have to register their clinical […]

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