September 2021

Letter from the Editor

September 1, 2021

Who you gonna call? Alexa, Echo, Siri, et al … voice assistants to the rescue? Or not? Let’s face it, we all engage our smart tools to do everything from changing the channel to ordering groceries to finding out which team won the ballgame to setting the temperature and lights. The time has now come […]

Upfront

September 1, 2021

GTO and Honeycomb Team Up to Raise Money for Rare Disease The Greater Than One Group (GTO) and its non-profit subsidiary Honeycomb Health conducted a cross-country road trip to raise money for the rare disease cause. In August, Rebecca Trahan began her trip to raise money for Honeycomb Health, a non-profit designed to help people […]

HealthTech

September 1, 2021

McKinsey: Telehealth Use 38 Times Higher Than Pre-COVID-19 Use Trend Watch: Telehealth Gets a Push from COVID-19 Overall use of telehealth is at levels 38 times higher than before the COVID-19 pandemic, ranging from 13% to 17% of visits across all specialties, according to a recent McKinsey report. Usage has dropped slightly since its peak […]

Artificial Intelligence

September 1, 2021

University of Washington Researchers Create AI Platform for Predicting Protein Folding Trend Watch: AI Partnerships and Open-Source Data Advance Drug Development The lab of David Baker at the University of Washington’s Institute for Protein Design has released its application to solve one of the toughest problems in the life sciences: how to quickly and accurately […]

Agency Roundtable: Strategic & Creative Leadership

September 1, 2021

In the high-demand, high-service, high-stakes advertising and communications sector of the life-sciences industry, agency executives consistently juggle myriad client priorities, business pressures, and channel opportunities, all the while keeping the creative juices flowing. Some of the industry’s top strategists and creative talents join this month’s Agency Roundtable to raise their voices on what’s hot and […]

SHOWCASE: Big Data: Pharma Leads the Way with Big Data Investment

September 1, 2021

As the pandemic creates urgency, the pharmaceutical industry is pushing ahead on data-driven solutions. Life-sciences companies are embracing big data as a way to drive innovation, with some indications that the industry has moved more aggressively on implementing data-led solutions in the past year than many other industries. A 2021 survey from NewVantage Partners (NVP) […]

Big Healthcare Drives a Better Patient Experience

September 1, 2021

Five ways real-world data adds value in the drug development and commercialization lifecycle. The drug development industry has access to vast stores of real-world data (RWD) that reflect the healthcare journeys of millions of patients across the globe. And the scale of these assets grows exponentially every day. Every time a patient visits their physician, […]

SHOWCASE: Digital Marketing: Leveraging Multiple Digital Tools to Connect to Customers

September 1, 2021

Savvy consumers are forcing pharmaceutical marketers to look for different ways to connect and for messaging to resonate. A competitive, highly regulated landscape combined with increasingly digitally savvy customers is forcing the life-sciences industry to be both more expansive and more strategic with its marketing programs. Most companies have turned to digital platforms in response […]

Optimizing Your Digital Marketing Spend and Field Deployment to Impact Script Adoption

September 1, 2021

In today’s competitive global market, pharmaceutical companies can’t afford to waste time or resources on strategies that don’t generate scripts or fit product and patient needs. Without data-informed, fully integrated campaigns, there’s a missed opportunity to mine deep insights that can inform next steps and accurately pinpoint efforts to doctors and patients who could benefit […]

The Road Ahead: Creating Sustainable Value by Leveraging Data, Media, and Technology

September 1, 2021

Innovative technology has been driving high-touch experiences for decades. Artificial intelligence, machine learning, and advanced analytics are the latest advancements to help marketers reach customers and drive performance. The pandemic further accelerated their adoption, and healthcare marketers are leaning even harder into these areas and the realm of big data to push the boundaries of […]

Social Media — Shaping the Healthcare Marketing Landscape

September 1, 2021

The continuing rise of social and digital media has changed the landscape of marketing, and the impact of this on the healthcare industry is just as large as that of any other vertical. The digital and social landscape can feel overwhelming, with constant changes to social platforms, new digital media capabilities, and a constant influx […]

Does Your Agency Partner Have an Innovation Lab? It Should.

September 1, 2021

Times change. It’s cliché to say it, I know, but it really is one of the few constants in the universe. Yet many agencies still struggle with this truth. Of course, it’s easy to get caught up in the day-to-day routine of agency life. Everything just cruising along, no insurmountable bumps, nothing to derail the […]

Healthcare Has Much to Teach Big Tech About Human Relationships

September 1, 2021

In July, an artificial intelligence subsidiary of Alphabet, Google’s parent, provided the latest glimpse of how Big Tech is changing life sciences. An AI tool called AlphaFold, from Alphabet’s Deep Mind unit, predicted the 3D structure of nearly all human proteins and put the information in a public database. Many scientists believe this milestone has […]

Medical Science Liaisons: A New Virtual Reality

September 1, 2021

COVID-19 has kept medical science liaisons grounded for more than a year. In response, they’ve been busy mastering the art of the digital connection to continue delivering crucial scientific information to healthcare practitioners and key opinion leaders. Our experts agree the role of the medical science liaison (MSL) has never been more vital as during […]

The Evolving Patient Journey

September 1, 2021

Traditional patient-support programs must adapt to the new normal Many elements of healthcare have changed since the onset of the pandemic, most of all patient behavior and the patient journey. The move to virtual health and telemedicine provides more opportunities to touch patients along all phases of their journey. Experts say these opportunities have always […]

3 Ways to Better Enable your MSLs: The Case for Context

September 1, 2021

Like every other stakeholder in the healthcare system, medical science liaisons (MSLs) faced upheaval related to the COVID-19 pandemic. As medical practices pivoted to telehealth, MSLs shifted from in-person interactions to virtual sessions with thought leaders (TL). For their commitment and resilience, MSLs deserve kudos. But as the industry continues navigating a “new normal,” MSLs […]

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