May 2020

Letter from the Editor

May 1, 2020

The sequelae The personal, economic, and cultural upheaval from the coronavirus tragedy has changed our lives. The numbers, which during the early days of reported cases were abstract for most of us, have taken on new meaning in the subsequent months, as most of us now know someone who has contracted the virus or who […]

Upfront

May 1, 2020

I Stay Home For Rare In response to the COVID-19 pandemic, Living in the Light, a patient advocacy company that specializes in rare disease storytelling through photography, narrative journalism, and documentary video, has launched I Stay Home For Rare, a campaign and fund to provide immediate financial relief and assistance to members of the rare […]

HealthTech

May 1, 2020

Nemaura Medical Repurposes CGM for Temp Monitoring Trend Watch: Health technology aids in the diagnosis and monitoring of COVID-19 Nemaura Medical, a medical technology company focused on developing micro-systems-based wearable diagnostic devices, is repurposing its non-invasive and flexible continuous glucose monitor (CGM) sugarBEAT as a continuous temperature monitor (CTM) since its built-in temperature sensor is […]

Artificial Intelligence

May 1, 2020

Experimental AI Tool Predicts COVID-19 Patients Likely to Develop Respiratory Disease Trend Watch: AI being used to track, contain, and understand coronavirus An artificial intelligence tool accurately predicted which patients newly infected with the COVID-19 virus would go on to develop severe respiratory disease, according to a new study published in the journal Computers, Materials […]

Last Word

May 1, 2020

Unusual Times Call for Outside-the-Box Thinking Lynn O’Connor Vos, President and CEO of the Muscular Dystrophy Association, discusses the innovative approaches the organization is taking to remain connected with its population during the COVID-19 pandemic. PV: The Muscular Dystrophy Association (MDA) is the umbrella organization representing dozens of diseases; how is the COVID-19 pandemic impacting […]

Marketing in the Future

May 1, 2020

The marketing landscape of tomorrow will look much different as lines continue to blur between consultancies and agencies. An April 2019 poll conducted by Digiday showed that 22% of client-side marketers planned to shift work from agencies to consulting firms. While the majority of respondents said they planned to remain with their agencies, the results […]

SHOWCASE: Connected Health & IoT: The Growing Potential of Connected IoT

May 1, 2020

In healthcare, IoT is being investigated in a wide range of areas — remote monitoring, the use of smart sensors, within medical devices, and in many pharmaceutical applications, such as smart pills and treating disease. There are few hotter or broader topics than the Internet of Things (IoT). According to Deloitte, the market for Internet […]

If I Could Only Ask Two Questions, The First One Would Be: What is Your Data Integration and Analytics Platform Strategy?

May 1, 2020

It’s really simple, data analytics drives decisions. In the healthcare industry, we use data to better understand the complexity of disease, improve forecasting and communications with patients, design more effective clinical trials, predict trends, customize treatment pathways, and so much more. My experience has proven that by breaking down traditional healthcare silos and integrating services, […]

IoT — Skunkworks Origins, Life-Changing Fruition

May 1, 2020

Before the Internet became the modern technological behemoth we know and cannot live without today, there sat a Coca-Cola vending machine at Carnegie Mellon University in Pittsburgh, Pennsylvania. Back in 1982, David Nichols, a computer science graduate student grew ever-so tired of making the trek from his office to the Coca-Cola machine only to find […]

Programming Better Health: How the Internet of Things Can Keep Us Well

May 1, 2020

Healthcare professionals have always struggled to keep their patients healthy. The simplest steps can make a huge difference in the overall health of an individual, but the truth is, all of us are guilty of nonadherence to a variety of things. I have light excuses. I’m certainly guilty of missing a few daily teeth flossings […]

Mobile Brands

May 1, 2020

Mobile provides effective messaging to both physicians and patients. As the coronavirus greatly affects advertising behaviors across industries, mobile messaging remains a viable tactic for reaching both physicians and patients. According to a March report from IAB, digital ad spending is down 33% and traditional media is down 39%; the majority of advertisers are increasing […]

SHOWCASE: Brand Building: The Changing Face of Brand Building

May 1, 2020

The number of channels that pharmaceutical marketers have open to them for brand building today is vast and each has its own requirements and benefits. Since the mid-1980s, pharmaceutical companies in the United States have been promoting their brands to the public through print, radio, and television advertisements. Today, more and more companies are turning […]

Brand Building: Back to the Basics

May 1, 2020

As healthcare marketers, we are charged with the vital task of communicating the benefits of pharmaceutical therapies to the healthcare professionals (HCPs), patients, and payers we serve, with the goal of improving the health of individual patients, and more broadly, public health. The importance and challenges of communicating health-related information is on full display during […]

The Longing for Belonging

May 1, 2020

Wanna build a healthcare brand in 2020? Whether you are launching a new product or re-positioning a brand that has perhaps gotten a little long in the tooth, consider the following: Data is out. Belonging is in. Put another way, to connect with today’s consumer, healthcare marketers must start treating their customers like those in […]

Changing Health Outcomes with Digital Twins

May 1, 2020

While the digital twin is not yet widely used in the pharmaceutical industry, the concept has huge potential across R&D and manufacturing. A decades-old technology is coming of age in the life-sciences industry, bringing with it the potential to solve many of the challenges companies continue to face. As companies continue to battle with pipeline […]

Patient Access: Keeping the Channel Open During a Crisis

May 1, 2020

A managed access program enables pharmaceutical and biotechnology companies to make certain investigational or unapproved treatments available to eligible patients through their prescribing physicians. But what happens when the supply chain is disrupted by a pandemic, such as COVID-19? The worldwide spread of COVID-19 has upended many aspects of the life-sciences industry. Researchers, manufacturers, and […]

Commanders & Chiefs

May 1, 2020

The role of chief technology officer has become more encompassing as companies adopt new software and technology-based solutions to solve some of their biggest challenges and create opportunities for new rewards. Zaher El-Assi Decentralizing & Accelerating Trials Next-generation innovations to decentralize and accelerate trials are most critical to my role, our mission at Lightship, and […]

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