Nov./Dec. 2019

A Crisis of Trust: Pharma’s Battle to Win Back Public Confidence

November 19, 2019

A Gallup poll ranks the pharmaceutical industry at rock bottom in terms of trust. So what can pharma do to overcome its image problem? Public trust in the pharmaceutical industry is at an all-time low. Data from Gallup’s latest Work and Education poll, carried out in the first two weeks of August each year, ranks […]

Inspiring the Next Generation

November 19, 2019

To solve the industry’s biggest challenges, healthcare companies need to attract and engage the brightest talent. Gen Tech, Gen Wii, Net Gen, Digital Natives — these are some of the descriptors used to identify the next generation of the workforce. While Millennials will account for 50% of the global workforce in 2020, they are no […]

Creating a Culture of Innovation

November 19, 2019

To create a culture of innovation, pharma companies will need to encourage different ways of thinking. By definition, innovation is “a new idea, creative thoughts, new imaginations in form of device or method.” Innovation is also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. “Innovation means […]

The Uptick in AI Use Will Bring Pharma Into the Future Faster

November 19, 2019

The top 10 pharma companies have all collaborated with or acquired AI technologies: Novartis, Roche, Pfizer, Merck, AstraZeneca, GSK, Sanofi, Abbvie, Bristol-Myers Squibb, and Johnson & Johnson. Reports projecting where the industry would be in terms of artificial intelligence (AI) in 2020 predicted that AI and machine learning were set to transform the pharmaceutical industry […]

Speak Out: How Relationship Marketing Can Deliver an Unparalleled Patient Brand Experience

November 19, 2019

When it comes to patient engagement, pharma marketers must modernize their approach, making it more personalized and proactive, because the expectations of patients are changing. With companies like Amazon influencing them, patients have come to expect a user experience that is flawlessly tailored to their individual needs. As marketers, this means taking a deep dive […]