October 2019

Letter from the Editor

October 1, 2019

Virtual Healthcare The intersection of health and technology is revving up. Exciting new developments to improve care across the board — from clinical trials to at-home diagnostics and treatments — seemingly come to light on a daily basis. As we discuss in this month’s cover story, healthcare is the focus of extensive development in terms […]

Upfront

October 1, 2019

Alnylam Launches Animated Video Series for Kids with PH1 In September, Alnylam launched PH1 of a Kind, a new animated video series for children living with primary hyperoxaluria type 1 (PH1). The four-part video series stars Isabelle, Luuk, Asha, and Will — kids from around the world who have been diagnosed with PH1 as they […]

Innovator’s Corner

October 1, 2019

Detecting cancer early is the key to defeating it. Laboratory for Advanced Medicine (LAM) is working to detect cancer in its infancy when treatment options have the best chance to be successful. The company’s platform technology, IvyGene, detects the presence of cancer in blood samples and gives quantifiable data about the disease. LAM’s approach differs […]

HealthTech

October 1, 2019

First Patient Begins CVS Trial With Home Dialysis Machine Trend Watch: Telehealth Developments: At-home dialysis; skin patches for melanoma treatment; sweat monitoring, and norovirus detection. In August, the first patient involved in a clinical trial for a new CVS-funded home hemodialysis machine began treatment at home, according to an update at the Innovations in Dialysis: […]

Artificial Intelligence

October 1, 2019

MIT Model Predicts Cognitive Decline Due to Alzheimer’s Trend Watch: From Precision Medicine to Precision Diagnosis, AI Provides More Exact Approach A new model developed at MIT can help predict if patients at risk for Alzheimer’s disease will experience clinically significant cognitive decline due to the disease by predicting their cognition test scores up to […]

Last Word

October 1, 2019

Transitioning Emerging Companies into Commercial Powerhouses Ronald Andrews, President and CEO of OncoCyte and a serial entrepreneur with nearly 30 years of experience, shares lessons for fostering the growth of development-stage companies. PV: You joined OncoCyte as president and CEO in July 2019. Before that, you were the founder of the Bethesda Group, a consultancy […]

Pharma’s Future in Virtual Healthcare

October 1, 2019

With virtual health transforming the entire healthcare landscape, pharma is leveraging digital health tools to improve its processes. As healthcare is swept up in the extensive development of health management apps, telemedicine platforms, AI diagnosis, and the use of video, mobile apps, text messaging, sensors and social media, the pharmaceutical industry is also getting in […]

SHOWCASE: Artificial Intelligence: Artificial Intelligence Gains Ground Across Healthcare

October 1, 2019

Adoption of artificial intelligence is accelerating across the healthcare industry. According to a survey of 50 executives at healthcare companies currently using AI, half believe AI will be broadly adopted across the industry by 2025. However, nearly half of U.S. companies say there is a need for evidence to demonstrate the value of AI to […]

The Role of AI in Helping Clinicians Diagnose Patients

October 1, 2019

I once thought I had multiple sclerosis. Actually, I may still have multiple sclerosis. I really don’t know for sure. A few months ago, a series of MS disease-awareness pop-ups began showing up on my web browser. They captured my attention because for a while I’d been experiencing a mix of health ailments — the […]

Staying Ahead of the AI Curve in Commercial Pharma

October 1, 2019

The commercial model within life sciences is ripe for change. In a landscape with harder to reach healthcare providers (HCPs) who are faced with more marketing noise than ever, the need for improved engagement is significant. According to DRG Digital, only 12% of HCPs said they had emailed with their rep in the past six […]

The Role Artificial Intelligence Plays in Humanizing the Health Experience

October 1, 2019

It used to be a broad, one-size-fits-all remedy for common complaints. If you needed it, there was little choice in what kind you received. If you didn’t need it, someone was ready to convince you otherwise. Fine-tuning it for an individual need was so cost-prohibitive the idea was basically science fiction. But then a rush […]

Transforming Clinical Development with AI

October 1, 2019

Applications in Imaging and Performance Risk Management The pharmaceutical industry and regulators alike have acknowledged for some time that the clinical development process is in need of an overhaul. Companies must find a way to innovate more efficiently to meet market demands and remain competitive. The answer lies in going beyond making incremental improvements with […]

AI and Healthcare: From Potential to Powerful Solutions

October 1, 2019

In recent years, healthcare and pharma companies have been increasingly investing in the promise of artificial intelligence (AI), machine learning (ML), and other smart technologies. It’s estimated that the global market for AI healthcare will grow to as much as $27.6 billion by 2025.1 This growth is being driven by the opportunity and need to […]

Relationship Marketing

October 1, 2019

Relationship marketing has evolved to include the entire spectrum of the healthcare journey. Relationship marketing used to mean developing a relationship between a sales rep and a physician, but today it represents so much more. From fostering relationships between patients, HCPs, industry, and advocacy organizations to cultivating a level of compassion and understanding that results […]

SHOWCASE: Patient Solutions: Engaged Patients Driving the Solutions Market

October 1, 2019

Across healthcare, there is a growing move toward patient engagement and patient-centered care. Technology and services companies in the healthcare space are more keenly focused on patient-centric initiatives and solutions as the healthcare model shifts from fee-for-service to value-based care. In fact, the global patient engagement solutions market is expected to reach $32.2 billion by […]

Are You Ready for Patient Services 2.0?

October 1, 2019

Today’s patients are far more engaged than the previous era of “doctor knows best.” Their voices are amplified through digital, social and popular media, from news programs to Facebook posts, blogs, podcasts, YouTube videos, and documentaries. Powered by the technology they use in their daily lives, the patient community is connecting with not only their […]

Create Connections. Make a Difference.

October 1, 2019

Can engagement in online health communities (OHC) improve the quality of life for members while simultaneously having a positive impact on quality of healthcare as a whole? We think so. When it comes to living with a chronic health condition, the challenges can be numerous and disrupt life in many ways. From physical challenges to […]

Patient-Centric Approach to Improve the Patient Experience

October 1, 2019

Access to patients continues to be a key challenge for the industry and with 37% of sites under enrolling and 11% of sites failing to enroll a single patient, things aren’t getting any better. If sponsors and CROs continue to react to challenges as they arise rather than planning for success up front the outcomes […]

Caring for the Whole Patient

October 1, 2019

When it comes to supporting patients, the mantra is “put the patient first” or “put the patient at the center of the solution” — rightfully so. Successful marketers will always put the prime audience at the center of all programs, and in order to put the “patient first” or “at the center,” it makes sense […]

Access Services Programs Affect Product Performance, and Your Brand and Company Reputation

October 1, 2019

“Repetition penetrates the dullest minds” was a common line I used to hear regularly from a former boss when I was a wet behind the ears product manager. The media’s consistent focus on prescription drug prices and the rising cost of healthcare has penetrated every news channel and stakeholder in the system, from employers, to […]

Microbes As Therapies

October 1, 2019

While microbiome research is still in its infancy, interest and investment in this field of research has grown quickly. Efforts are ongoing to study how changes in the human microbiome can impact our health. Trillions of microbes — including bacteria, fungi, and viruses — call us home. These bacteria are on our skin, in our […]

The Blockchain Movement

October 1, 2019

The pharmaceutical industry is actively exploring blockchain technology — a digital ledger system for records and log transactions — for a number of uses. Experts discuss applications for the industry. Blockchain, the underlying technology behind bitcoin and other cryptocurrencies, is being explored with greater depth throughout the health and life-sciences ecosystem. A September 2018 report […]

Moving the Needle

October 1, 2019

Diversity and inclusion initiatives are healthy business imperatives. According to a recent research report — Women in the healthcare industry — issued by McKinsey & Company, healthcare appears to be one of the best industries for working women on several dimensions. The consultancy looked at the broad industry, including drug and medical-device manufacturers, as well […]

Speak Out: The Power of Real-World Data to Drive Outcomes

October 1, 2019

Big data is changing the way pharma manufacturers approach their product and marketing efforts. The ability to generate and apply insights from these data is key to strategic planning, including the design of promotional efforts to engage target audiences with relevant messages. Yet there is still great opportunity for what could be called “smaller data” […]

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