September 2019

Letter from the Editor

September 1, 2019

Times Are a Changing… In speaking with a dozen-plus agency CEOs and presidents for this month’s cover story, it became apparent that these industry leaders are in fact leading the industry in many respects. They are like orchestra conductors, tasked with making sure their talented creative teams achieve harmonic synchronicity amid a cacophony of divergent […]

Upfront

September 1, 2019

CSL Behring Sponsors Biotech-Themed Mural CSL Behring’s sponsorship helped to bring about The Promise of Biotechnology, a mural that explores the promise of life sciences in Philadelphia, a city that boasts world-leading universities, research hospitals, and private industry. Part of the Philadelphia’s Mural Arts program, this project was a three-year initiative to tap into the […]

Innovator’s Corner

September 1, 2019

The Intersection of Physics and Biology Daniel O’Connor, President and CEO of OncoSec, talks about his company’s efforts to develop new technologies to stimulate the body’s immune system to target and attack cancer. It is estimated that there are 1.6 million new cases of solid tumor cancers in the United States alone, presenting one of […]

HealthTech

September 1, 2019

New Microscope Reveals Interactions Between Drugs and Receptors Trend Watch: Advances in Healthtech Benefit Oncology, Military Docs, Patients, Drug Delivery, and More Researchers at Case Western Reserve University School of Medicine have used a cryo-electron microscopy technique to observe the interactions between a drug molecule and its protein receptor. The approach provides valuable information, which […]

Artificial Intelligence

September 1, 2019

Using AI to Connect Patients To Clinical Trials Trend Watch: AI Advances: From Nutrition Advice to Digital Pathology Ohio-based Deep Lens has developed an AI-enabled digital pathology platform that connects to trusted networks of pharma sponsors, researchers, and care teams, so patients can be matched with appropriate clinical trials early in their treatment journey. Deep […]

Last Word

September 1, 2019

Improving Clinical Trials Through Conversations Suzann Johnson, Associate Director of Investigator and Patient Engagement at Janssen, talks about how the company’s HealthCaring Conversations for Clinical Research initiative can improve the clinical trial experience for patients and investigators. PV: What is Janssen’s HealthCaring Conversations for Clinical Research program? Johnson: HealthCaring Conversations is an initiative that strives […]

Agency CEO Roundtable

September 1, 2019

A baker’s dozen of agency leaders break down the trends, pain points, and cultural influences that are impacting their strategies as well as those of their clients. In our second annual agency insights forum, 13 healthcare agency CEOs and presidents provide their take on the trends, challenges, and opportunities that lie ahead for themselves and […]

SHOWCASE: Big Data: Realizing Big Impacts from Investing in Big Data

September 1, 2019

The pharmaceutical industry is investing more and more in big data to transform different parts of the business and bolster pipelines. Investment in big data is expected to grow to $7 billion by the end of 2021, up from $4.7 billion in 2018, comprising spending on hardware, software, and professional services. The potential impact of […]

Why Patients Avoid Clinical Trials

September 1, 2019

And how big data, analytics, technology and domain expertise can help change the paradigm The pharma industry has a big challenge when it comes to clinical trials, one that continues to hinder the industry’s approach to research. Sponsors want patients to enroll in their trials, but the clinical research environment can be so onerous and […]

A Framework for Harnessing Big Data in Creative Ideation

September 1, 2019

We propose a five-part framework for marketers and advertisers looking to harness the potential of data and creativity in healthcare communications in this era of big data and artificial intelligence. Data and Creativity Big data and its related components, such as AI and deep learning, are big topics today and need no introduction. These capabilities […]

No Longer Lost in Translation

September 1, 2019

Biopharma companies, academia, patient groups, and the NIH are embracing translational medicine to increase the number of drugs that can be successfully brought to market. The current process of translating a new discovery into a therapy is slow and expensive. The average length of time from discovery to approval of a new drug is more […]

SHOWCASE: Digital Marketing: Be Where the Consumer Is: A Digital Marketing Imperative

September 1, 2019

To get their messages across, marketers must reach people through many different forums, based on what the consumer wants and expects. Pharmaceutical marketing has undergone a profound change in the digital era. Research shows 89% of people in North America alone are online, which means digital marketing must be front and center of any campaign […]

6 Insights to Market Boldly in the Digital Age

September 1, 2019

As pharma marketers, we no longer “do digital.” Instead, we are digital. It is a mind-set. It has become the core of every facet of a marketing plan. When we think about the work that we do, the goal should always be to connect with customers — HCPs, patients, care partners, advocacy groups, etc. — […]

Can Artificial Intelligence Really Improve the Customer Experience in Healthcare Marketing?

September 1, 2019

Artificial intelligence (AI) has been described as many noteworthy life-changing and impressive things: the new electricity, more notable than rocketry, an accomplishment as prominent as the launch of the internet, one of the greatest inventions by mankind. Even though AI is considered relatively young technology, the first official AI program, a problem-solver called The Logic […]

Linguistics and Social Listening: Identifying Real Patient Language (and Why You Should)

September 1, 2019

Cog fog. Brain zaps. ALKies. Patients and caregivers use unique language in their online communities. This is normal. All types of communities develop shared language and meanings over time. The true meaning of language is not fixed, but ever-evolving and co-created through common usage. Health-related language is especially susceptible to change, due to medical advances. […]

Health Technology: The Merging Disciplines of Medicine and Innovation

September 1, 2019

The colliding worlds of healthcare and technology are creating new opportunities address unmet medical needs. The World Health Organization defines health technology as the “application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures and systems developed to solve a health problem and improve quality of lives.” From drug development to […]

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