March 2019

Letter from the Editor

March 1, 2019

Hackathons and Innovation Hackathons have come a long way since the first reported use of the term back in 1999 when a group of developers came together in Calgary to avoid legal problems due to export regulations of cryptographic software from the United States. Today, hackathons, hackfests, and hack days are being deployed with great […]

Upfront

March 1, 2019

Let’s talk About Mental Health In Men Otsuka has launched an original video series entitled “Let’s Talk! We’re Better Together” to encourage conversations about mental wellness. Social stigma is an intimidating reality for many people suffering with mental illness, so the last thing one may think to do is talk about it. Studies show that […]

HealthTech

March 1, 2019

The World’s First Virtual Caregiver Unveiled Trend Watch: Meeting Patient Needs Through Technology SameDay Security, a provider of automated home care solutions and safety devices, unveiled the world’s first virtual caregiver, Addison Care, earlier this year at the annual Computer Electronic Show (CES). Addison Care is named after its ambient augmented reality virtual caregiver, Addison. […]

Artificial Intelligence

March 1, 2019

Genpact Research: AI Adoption Accelerating Trend Watch: AI Applications Grow Across the Healthcare Spectrum The adoption of AI is rapidly growing, however, to take full advantage of AI’s opportunities, businesses must understand and overcome lingering doubts from their customers and employees, according to Genpact, a global professional services firm focused on delivering digital transformation. This […]

Innovator’s Corner

March 1, 2019

Restoring the Microbiome Todd Krueger, President and CEO of AOBiome Therapeutics, discusses the company’s research to develop therapies that aim to re-introduce beneficial bacteria to the microbiome. The human microbiome consists of trillions of microorganisms that live in and on humans and are essential to human health. The human microbiome isn’t just one community of […]

Last Word

March 1, 2019

Connecting Rare Disease Patients Angie Rowe, Interim Executive Director, Global Genes, talks about the 10th anniversary of the rare disease organization and its vision for the future. PV: Over the past 10 years, what impact has Global Genes had on the rare disease community? Rowe: When Nicole Boice started the organization, her goal was to […]

Hacking the Biopharma Industry

March 1, 2019

Biopharmaceutical companies and their partners are taking a page from Silicon Valley by sponsoring hackathons and competitions to drive innovation in research and develop new solutions for patients. Pharma companies are reaching outside their own walls to discover innovative new ways to improve the R&D process. And they are employing some of the same methods […]

SHOWCASE: Brand Building: Brand Awareness in a Patient-Centric Era

March 1, 2019

Today, pharmaceuticals, biotech products, and other treatments are part of a broader approach to healthcare that encompasses preventative tools, wellness, and patient or consumer preference. The pharmaceutical industry no longer exists in a silo. How companies build their brands and brand awareness must account for shifting dynamics with the creation of a new lexicon — […]

Once Upon A Time in Marketing

March 1, 2019

Have you noticed how many “storytellers” there are in our industry today? Just do a search on LinkedIn. There are brand and strategy storytellers. Heads of digital storytelling. Storytellers-in-chief. Seemingly legions of people in the business of storytelling. You could certainly dismiss it as a fad, like open floor plans or ping pong and pool […]

Customer-Centric Brand Building

March 1, 2019

The pharmaceutical company landscape is transforming. With this evolution, brand portfolios range from mass production of products for chronic diseases affecting large portions of populations, to development of novel treatments for rare diseases and personalized medicine. Today, we have the domination of big pharma, as well as multiple biopharma collaborations, and joint ventures. Furthermore, an […]

People + Purpose + Progress: Making Healthcare Brands More Relevant in Today’s Changing Market

March 1, 2019

My favorite definition of a brand is the one that goes “a brand is something that lives between your ears.” A more tangible description comes from author James Gregory who says, “a brand is the sum total of all the images, ideas, and experiences associated with that brand.” So when we ask ourselves what it […]

Customer Co-Creation: Engaging and Activating Advisors

March 1, 2019

Leveraging Design Thinking to Uncover Better Real World Solutions in Advisory Boards Traditional Advisory Boards are Broken These are real quotes we have collected from colleagues and clients across the life sciences industry over the past few years. The idea of engaging customers to better understand their needs and gain their perspective is alluring, yet […]

The Big Deal About Small Data

March 1, 2019

Big data gets all the hype, but the power of small data cannot be overlooked. Small data is mighty. Small data is small enough for human comprehension, in a volume and format that are accessible, informative, and actionable. Certainly, big data has gotten a lot of hype over the past few years, but savvy marketers […]

Picture Perfect: Instagram’s Place in Pharmaceutical Engagement

March 1, 2019

Instagram is a robust social media forum with more than 1 billion monthly active users, but success depends on understanding how to harness its visual power. What do photo sharing and the pharmaceutical industry have in common? The answer is a lot more than you might expect. Instagram has become an important way to connect […]

Wearables In Clinical Trials

March 1, 2019

Wearables are improving the clinical trial experience for patients and satisfying the need to collect data for real-world use studies. Experts agree: future drug development will be based on broader, real-time patient data. Connected health, which includes wearable devices and mobile health (mHealth) technology, is providing the industry with an opportunity for patient-centric data generation. […]

Executive Perspective: A New Beginning: The Future of Global Communications

March 1, 2019

When two veteran healthcare advertising executives decide to rejoin forces, the natural — and expected — assumption is that they would launch a new, differentiated, potentially funky, boutique-type communications agency. Well, Matt Giegerich and Shaun Urban are doing anything but the expected. Their new venture is still differentiated, funky, boutique-ish, and communications-oriented, but far afield […]

Red Zone: Innovation from the Inside Out

March 1, 2019

In November 2018, Cognizant was proud to introduce two new products into the Life Sciences market. Both came out of our Accelerator LaunchPad program, which solicits ideas, creates internal startups, and launches only those products that can survive and thrive throughout its rigorous process. But what makes a company known for its systems integration and […]

FEEDBACK