April 2003

Artificial Intelligence

January 1, 2021

AdventHealth, Berg tap AI to Reduce Mortality in COVID-19 Patients Trend Watch: Collaborations Combine AI and RWE to Combat COVID and Other Diseases Berg, a clinical-stage biotech that employs patient biology and AI to research diseases and develop innovative treatments, is collaborating with AdventHealth, a leading nonprofit healthcare system, aimed at improving patient outcomes and […]

The New CME: Live and Electronic

April 22, 2008

CME CONTENT, DELIVERY, AND ACCREDITATION Without Commercial Interest BY TAREN GROM The American Medical Association defines continuing medical education (CME) as educational activities that serve to maintain,develop, or increase the knowledge, skills, professional performance,and relationships that a physician uses to provide services for patients, the public, or the profession. The content of CME is that […]

Anthony Tebbutt — A global Perspective

April 22, 2008

A Global PERSPECTIVE BY KIM RIBBINK With a diverse professional background, spanning several functions as well as several countries, Anthony Gordon Tebbutt is working to propel UCB Pharma Inc. into a billion-dollar company. A COMPANY WITH A WORLDWIDE PRESENCE AND A PEOPLEORIENTED APPROACH TO BUSINESS NEEDS A LEADER WITH A SIMILAR POINT OF VIEW. UCB […]

Scanning to Save Lives

April 22, 2008

To Save Lives BY ELISABETH PENA As the FDA proposes a rule to require bar coding on almost all medications and blood products, the pharmaceutical and hospital industries are moving forward with efforts to incorporate barcodes on unit-dose packages of drugs as a way to prevent hospital medication errors. But challenges — including a lack […]

Creating Customer-Centric Brand Strategies

April 22, 2008

Creating CUSTOMER-CENTRIC Brand Marketing Strategies Building and strengthening customerrelationship tactics can help companies maintain their edge and gain a competitive advantage. IN AN EXCLUSIVE INTERVIEW WITH PHARMAVOICE, AMY ASHKENAZI-KIMMEL, SENIOR DIRECTOR OF STRATEGIC ALLIANCES AND BUSINESS DEVELOPMENT AT SOFTWATCH INC., AND KAREN KULLER, DIRECTOR OF MARKETING AT SOFTWATCH, DISCUSS THE NEED FORTHE INDUSTRY TO ADOPT […]

The PR Connection

April 22, 2008

THE PR CONNECTION BY ELISABETH PENA PUBLIC-RELATIONS strategies are essential to helping rebuild the industry’s tarnished image and repair an eroded sense of trust. MARITA GOMEZ … One of the most common misconceptions about PR is that it is just about press releases — PR is much more than that. PR works best when it’s […]

Managing the Sales Relationship

April 22, 2008

THE PHARMA CEUTICAL SALES REP IS UNDER PRESSURE . Increasing constraints on physicians’ time, greater competition in therapeutic areas, and growth in the size of sales-forces all combine to make the rep’s job harder. Industry data show salesforces at pharma companies have doubled in recent years from around 40,000 in 1996, to 92,000 in the […]

Is Bigger Better?

April 22, 2008

IS BIGGER BETTER?  IT’S THE QUESTION THAT JUST DOESN’T GO AWAY. A larger organization may be in a better position to survive attrition for a longer period, but in an industry where innovation is expected to be the driver of success for the long term, BIGGER MAY NOT ALWAYS BE THE WAY TO GO. BY […]

Talent Pool

April 22, 2008

Pharma POOL Dr. Milind DESHPANDE Achillion Pharmaceuticals Creates VP, Drug Discovery,Position Achillion Pharmaceu ticals Inc. has promoted Milind Deshpande, Ph.D., to VP of drug dis covery. Achillion, New Haven, Conn., is a privately held pharmaceutical company focused on the discovery, development, and commercialization of innovative small-molecule drugs that combat drug resistance in infectious diseases. This […]

E-Media

April 22, 2008

E-MEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES MD net guide Launches PSYCHIATRY E-NEWSLETTER The MD net guide Psychiatry e-newsletter has been launched, targeting the 1,650 office-based psychiatrists who receive the MD net guide — Psychiatry Edition print publication. “MD net guide is focused on setting the industry standard for excellence in health care […]

What’s New

April 22, 2008

WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Grey Healthcare Group Establishes Global Franchise for ONCOLOGY-FOCUSED BRANDED COMMUNICATIONS Grey Healthcare acquires Darwin Medical Communications to provide oncology-related communications and to establish a medical education hub in Europe. In a move to launch the strongest oncology communications practice in the world, Grey Healthcare Group Inc. (GHG) […]

PharmaTrax

April 22, 2008

PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY Survey Reveals PHYSICIANS NOT PLEASED with PhRMA Guidelines Meetings and events are effective ways for pharma companies to convey their messages to doctors. But, according to a Verispan study — Sales Force Effectiveness 2002: The Physician Perspective — many doc tors have had a […]

For Art’s Sake

April 22, 2008

CREATIVE review For Art’s Sake Marketers use all types of techniques to captivate potential audiences — from sex to iconography to great visuals and snappy text. This month’s selection of notable ads are great examples of each. Pfizer Inc.’s DTC ad for Lipitor, developed by Merkley Newman Harty Partners, is sexy, real, relevant, memorable, and […]

PharmaOutlet

April 22, 2008

Contributed by Joseph Doyle WHAT BUSINESS ARE WE REALLY IN? Many people might still think we are in the business of producing and selling pills. Those in the industry who continue to have this frame of reference propel us the way of the railroads, which did not realize until too late that they were really in […]

PharmaCase

April 22, 2008

What Pharma can Learn from Insurance e-Business SELLING HEALTHCARE INSURANCE ONLINE IS ONE OF THE MORE COMPLEX E-COMMERCE APPLICATIONS.HOW ONE INSURER, BLUE CROSS BLUE SHIELD OF FLORIDA, OVERCAME THE TECHNICAL AND CUSTOMER RELATIONSHIP CHALLENGES TO CREATE A PROFITABLE ONLINE SALES CHANNEL CAN SERVE AS A MODEL FOR THE PHARMACEUTICAL INDUSTRY. In the health insurance industry, […]

Opinions

April 22, 2008

WHAT’S on your mind Is mentoring a lost art? For the past two years, January has been designated as National Mentoring Month (NMM). Led by the Harvard Mentoring Project and MENTOR/National Mentoring Partnership, NMM also was supported by President George W. Bush, the U.S. Congress, state governors, and mayors across the country. During these 31 […]

Letter from the Editor

April 22, 2008

THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 3 . Number 4 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Alex Robinson Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Three, Number Four […]

FEEDBACK