May 2003

Regulatory Submissions: Improving the Process

April 21, 2008

BY TAREN GROM IMPROVING E-STRATEGIES The inability to effectively manage complex submission documentation for new drug applications (NDAs) and other regulated dossiers is a major factor in slowing the time it takes to bring a product to market. These delays cost the lifescience industry millions in potential revenue. Electronic submissions can speed the process, but […]

Alan Holmer — The Industry’s Champion

April 21, 2008

THE INDUSTRY’S CHAMPION BY KIM RIBBINK After a weighty career in politics and the law, and now seven years into his leadership position at the Pharmaceutical Research and Manufacturers of America, Alan F. Holmer is positioning the organization to address criticisms of the industry and convey to the world at large the benefits that drug […]

The Shifting Relationship Between Pharmaceutical Companies and Suppliers

April 21, 2008

The shifting relationship between pharmaceutical company and supplier: Are partnerships in peril? Fundamental aspects of the supplier/client relationship are changing. At the extreme these changes could threaten the very relationship; at the minimum these changes will require a modification in the way business is conducted. IN AN EXCLUSIVE INTERVIEW WITH PHARMAVOICE,RICHARD B.VANDERVEER,PH.D., CHAIRMAN AND CEO […]

From the Bedside to the Sales Side

April 21, 2008

FROM BEDSIDE  to the SALES SIDE Making the Switch from PATIENT CARE to SALES and MARKETING BY ELISABETH PENA A more stable lifestyle, an outlet for creativity, and the ability to impact a larger number of patients are some of the reasons a growing number of healthcare professionals are making the move from the bedside […]

The Change Managers

April 21, 2008

The Change Managers BY DENISE MYSHKO COMPANIES ARE FINDING THAT USING behavioral science IS AN EFFECTIVE WAY TO MOTIVATE EMPLOYEES, DOCTORS, AND PATIENTS TO CHANGE INGRAINED BEHAVIORS. ABOVE ALL, AS SOME PHARMA COMPANIES HAVE FOUND, BEHAVIORAL MANAGEMENT CAN INCREASE PATIENT COMPLIANCE. QUOTE: By applying tried-and-true behavior change techniques to the conversation between the constituents — […]

Bring in the Middlemen

April 21, 2008

Third-party consultants are an enduring part of the business landscape. These independent mediators can HELP MANAGE THE RELATIONSHIP BETWEEN CLIENTS AND SUPPLIERS, creating a MORE EFFECTIVE AND LONG-LASTING PARTNERSHIP. BY KIM RIBBINK OUTSOURCING is a way of life for the pharmaceutical industry. From the early stages of a potential product’s life cycle, through launch, and […]

Talent Pool

April 21, 2008

Pharma POOL William G. DEMPSEY Guillermo A. HERRERA Abbott Laboratories Names U.S. Pharmaceutical and International Businesses Leaders William G. Dempsey has been named senior VP of pharmaceutical operations for Abbott Laboratories’ U.S. pharmaceutical business. Abbott, Abbott Park, Ill., is a global healthcare company devoted to the discovery, development, manufacture, and marketing of pharmaceuticals, nutritionals, and […]

E-Media

April 21, 2008

E-MEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES SoftWatch and InfoMedics DELIVER INTEGRATED MARKETING SOLUTION  SoftWatch Inc.and InfoMedics Inc.have launched a joint solution for optimizing patient-fulfillment programs executed simultaneously across multiple communications channels, including direct mail, call center, and the Web. The solution enables companies to tailor the delivery of treatment and product information […]

What’s New

April 21, 2008

New Healthcare-Related Products, Services, and Companies

PharmaTrax

April 21, 2008

PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY AGING POPULATION PROPELS RISE in Worldwide Market for Diagnostic Imaging Products In 2001,more than a billion medical imaging procedures were performed worldwide. Medtech Insight’s report, The Worldwide Market for Diagnostic Imaging Equipment, expects the relevance of imaging to the practice of modern medicine to […]

For Art’s Sake

April 21, 2008

CREATIVE review Rich content and bold images are the keys to success for the creative teams behind this month’s selections. Industry experts have identified two ads and a Web site that get straight to the point. Regan Campbell Ward’s Gynecare ad explains what the drug treats in one powerful symbol. The ad’s simplicity works well […]

PharmaOutlet

April 21, 2008

Contributed by Merrill Matthews Jr., Ph.D. ANSWERING THE INDUSTRY’S CRITICS: PRICES AND PROFITS For several years, the pharmaceutical industry has been under attack by people and organizations claiming to want nothing more than to ensure people have access to affordable medicines. Although most of the criticisms of the industry are wrong and even disingenuous, their concerns […]

PharmaCounsel

April 21, 2008

Legal Counsel: COMPLYING WITH PDMA Avoiding FDA Fire Sample Accountability: Employing Compliance Measures COMPLIANCE WITH THE PRESCRIPTION DRUG MARKETING ACT (PDMA) HAS BECOME AN INCREASINGLY URGENT ISSUE FOR PHARMACEUTICAL SALESFORCES AND THEIR REPS. AS GOVERNMENTAND INDUSTRY MOVE TO HEIGHTEN ENFORCEMENT OF SAMPLE ACCOUNTABILITY, DRUG MANUFACTURERS AND THEIR SALES REPS FACE SEVERE CRIMINAL ANDCIVIL PENALTIES FOR […]

Opinions

April 21, 2008

WHAT’S on your mind More on mentoring … P harmaVOICE wanted to know: Who has played a role in your professional and personal development? And does your company have a mentoring program? A Necessary Luxury Is mentoring a lost art? No. Many of us have worked for those who cared and shared, and led by […]

Raise Your Voice: Letters

April 21, 2008

RAISE your voice LETTERS Asynchronous Discussions Online asynchronous discussions provide savings on travel, and very importantly, they make it possible to get input and dissseminate information globally in a way not previously available. — Diane Hayes, Ph.D. Market Research Recognizing the many challenges pharmaceutical marketing professionals face, I read with interest and appreciated the insights […]

Letter from the Editor

April 21, 2008

PharmaVOICE THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 3 . Number 5 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Three, Number Five PharmaVOICE […]

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