September 2016

Letter from the Editor

September 1, 2016

The Future of Research All the innovation that is happening in research labs around the globe may come to naught if the sites, patients, and physician investigators needed to move the science forward are not a substantive part of the equation. In this month’s cover story “Why Sites Matter,” the challenges that clinical sites encounter, […]

Upfront

September 1, 2016

Industry at Large MMRF, Takeda, and CURE Media Join Forces to Support Hiking Team A team of 20 multiple myeloma patients, caregivers, physicians, nurses, and supporters hiked along Peru’s arduous Inca Trail leading to the ruins of Machu Picchu to raise funds for research and to build awareness around the incurable blood cancer. The Inca […]

Innovator’s Corner

September 1, 2016

Patients with end-stage renal disease need life-sustaining dialysis, an artificial process that removes waste and water from the blood. Dialysis, however, often requires access to blood vessels either through fistulas — a connection between the vein and artery — grafts, or catheters, which can lead to infection and other complications. Humacyte, a privately held biotech […]

mHealth

September 1, 2016

Battery-less, Stretchable Patch Provides More Options for Health Monitoring Trending now:  Innovative solutions lead to next generation mHealth tools. John Rogers, Ph.D., founder of MC10 and a materials scientist at the University of Illinois at Urbana-Champaign, has introduced a wearable electronic device that wirelessly transmits health data — such as heart rate, blood oxygen level, […]

What’s New

September 1, 2016

Digitas Health LifeBrands Announces Partnership with Dreamit Trending now: Agency connects with global accelerator to drive business velocity. Digitas Health LifeBrands, a leading digital agency, has formed a strategic partnership with Dreamit, a top 10 global accelerator, aimed at driving business velocity and innovation in the healthcare sector. By collaborating with Dreamit, Digitas Health is […]

Pharma Trax

September 1, 2016

Study Reveals High Confidence in Digital Transformation Success Despite Major Challenges Trending now:  Almost 70% of executives still predict digital transformation success in the face of major corporate roadblocks. While a majority of companies expect to meet digital transformation objectives in 2016, more than 60% believe they must first make significant organizational changes to reach […]

Tools of the Trade

September 1, 2016

Quintiles Unveils Solution Design Studio Trending now:  New healthcare technology and apps accelerator combines expert teams and agile processes in a highly collaborative, digitally enabled environment. Quintiles, a provider of product development and integrated healthcare services, has opened its global Solution Design Studio where expert teams collaborate to create technology solutions that tackle some of […]

The Calendar

September 1, 2016

Coming Attractions Join a distinguished panel of world-class innovators at the 2nd annual PharmVOICE 100 Celebration, September 15, to discuss how companies can meet the challenges of today’s competitive marketplace by creating a culture of innovation, how to remove the barriers to sustainable success, and how to develop innovative teams. Moderator: Dr. Kalali, Head, Neuroscience […]

Talent Pool

September 1, 2016

Pharma pool Joseph Devaney Astellas Names VP, Government Affairs and Policy Astellas has appointed Joseph Devaney as VP, government affairs and policy, Americas.  Based in Astellas’ Washington, D.C., office, Mr. Devaney is responsible for leading Astellas’ government Affairs and Policy team and developing, communicating, and implementing the company’s federal and state government strategies, engagement activities, […]

Last Word

September 1, 2016

Following the Science Bill Hinshaw, Executive VP and Head of Novartis Oncology US, talks about the company’s efforts to create innovation in the cancer arena. PV: What is Novartis doing to encourage innovation? Hinshaw: Transforming cancer care is a core part of our mission. Novartis as a corporation, meaning beyond oncology, believes in both global […]

Why Sites Matter

September 1, 2016

Clinical sites face several challenges, including predictability of trial business, payments, and technology issues, in addition to a highly fragmented clinical trial landscape. Many of the challenges that sites face reflect the changing landscape of clinical research. Sites are responsible for much of the non-patient facing work related to the business of clinical research, including […]

A Call for Commercial Transformation

September 1, 2016

The implementation of digital technologies will have a great impact on the way pharma marketers engage with both patients and healthcare professionals. The impact will be in terms of amplified time and efficiency, much better sales and marketing alignment, the ability to customize by audience, and of course deep, directional analytics. “To be more specific, […]

Principal Investigator Turnover

September 1, 2016

The principal investigator (PI) landscape is in flux. According a 2015 survey from the Tufts Center for the Study of Drug Development, persistently high turnover rates among PIs create instability and present an additional challenge for sponsors and CROs. While the number of investigators globally now stands at almost 40,000, half of them were new […]

Digital Advertising: Investment Slowly Climbs

September 1, 2016

Think back over the past 24 hours of your life; how many hours — or even minutes — of that time were you engaged with a mobile device? If you said none, you are in the minority. Statistics from several mobile industry reports say 64% of U.S. adults own a smartphone (Pew), 54% use mobile […]

CNS: Specialty Audiences

September 1, 2016

On April 29, 2016, Nuplazid (pimavanserin) became the first drug approved by the FDA for the treatment of hallucinations and delusions associated with Parkinson’s disease (PD) psychosis. Its journey from molecule to market took Acadia Pharma 17 years to complete. The company is now preparing for its commercial launch in the United States. To begin […]

Germany Puts Focus on Pharma Innovation

September 1, 2016

The fourth largest economy in the world and the largest in Europe, Germany remains one of the world’s economic powerhouses. Despite some uncertainty brought about by Brexit, Germany is expected to continue to withstand economic turmoil. The pharmaceutical and chemical industry combined is the country’s third-largest industrial sector based on revenue, comprising €190.8 billion ($210.8 […]

SHOWCASE FEATURE: Data Delivery Data Management

September 1, 2016

Some experts say cloud-based applications are the key to using leveraged data with sensors, and are the key to unleashing the power of the Internet of Things (IoT). IoT doesn’t function without cloud-based applications to interpret and transmit the data coming from all these sensors. The cloud is what enables the apps to go to […]

Data, Marketing, and the Pharmaceutical Industry

September 1, 2016

It’s 2016, and we are living in an age where data is everywhere. It’s a bit like oxygen or water, data flows freely, generated by you, me, and the plethora of devices with which we interact. The planets that lined up to enable this are the ever-more powerful set of devices we possess, on-demand connectivity […]

SHOWCASE FEATURE: Marketing in a New World

September 1, 2016

The Institute for Healthcare Improvement’s Triple Aim initiative outlines how new healthcare designs must be developed to simultaneously pursue three dimensions: improving the patient experience of care, including quality and satisfaction; improving the health of populations; and reducing the per capita cost of healthcare. According to the National Healthcare Expenditure Projections, 2010-2020, Centers for Medicare […]

Healthcare Marketing: Interconnectivity of Our Target Audiences and Engagement in their Dialogue

September 1, 2016

Marketing efforts in the U.S. healthcare system are evolving almost daily. The still-unfolding Affordable Care Act (“Obamacare”), continued consolidation among pharmaceutical manufacturers, and advances in communication tools have all impacted these efforts. The ways healthcare marketers communicate and manage the dialogue with our respective target audiences have also evolved. The days when brand teams could […]

Digital Medical Media: How to Deliver an Edge to Physicians and Advertisers Alike

September 1, 2016

What is driving the trend to provide digital engagement and messaging to physicians? Increasing numbers of physicians blocked from detailing necessitating rapid growth in non-personal communications.  Also, data and ability to measure return has only recently become a meaningful reality – pharma now require standardized rich data feeds as best practice. What are some of […]

Staying Ahead for Patients and Physicians

September 1, 2016

The healthcare system is undergoing a profound change in how care is delivered, reimbursed, and coordinated. A new emphasis on population health, patient experience, and cost per capita has been brought about through new policy (the Affordable Care Act) and effectively articulated through the “Triple Aim.” To best understand how this ongoing evolution could impact […]

Attention: Outdated Access Services Strategies Actually Reduce Access

September 1, 2016

Access services aim to solve almost everything that interferes with the progression from writing prescriptions to the patients receiving their medications. Traditional emphasis has been on reimbursement barriers, solving for coverage issues as well as affordability issues. Many also include patient education and adherence programs, to help patients stay on therapy. These services will remain […]

Pharma’s New Organized Customers…Can We Connect the Dots?

September 1, 2016

Healthcare reform is rapidly moving to value-based reimbursement, prompting institutions and providers to join together and create new organizations capable of coordinating the care necessary to achieve value-based outcomes. These are the new pharma industry’s B2B customers: organized groups of institutions and providers (health systems) focused on achieving the accountable care that healthcare reform demands. […]

Speak Out

September 1, 2016

A Fearless look at a workshop worth its salt When was the last time you attended a workshop or training session that felt worth the volume of unopened email and loss of billable work time? We often spend workshops checking our phones and sneaking peeks at the agenda to see when the next coffee break […]

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