May 2016

Letter from the Editor

May 1, 2016

Smart Health How smart are you about your health? Do you know your cholesterol number? What’s your blood pressure? How’s your glucose level? Not that long ago, these were the questions. Today, those questions and more are being answered by a source other than doctors or other healthcare providers. Fitbits, health patches, remote monitoring devices, […]

UpFront

May 1, 2016

Industry at Large AstraZeneca and Diabetes Hands Foundation Partner to Help Adults Walk Their Way to Better Health AstraZeneca and the Diabetes Hands Foundation have launched Everyday Steps, a new campaign designed to help the almost 28 million Americans with type 2 diabetes develop and maintain a walking routine — one step at a time. […]

Innovator’s Corner

May 1, 2016

Transforming Diabetes Treatment Paul Laikind, Ph.D., President and CEO of ViaCyte, talks about the company’s research on a stem-cell derived therapy for diabetes. About 29.1 million people — about 1 out of every 11 people — have diabetes. About 5%, or about 1.25 million people, have type 1 diabetes, where the body does not make […]

mHealth

May 1, 2016

Survey Shows Veterans Have Interest in Using Technology to Receive Care   Trending now: Military seeks technology options for treating vets. Researchers in Massachusetts conducted a survey of 300 patients seen in the general mental health clinic of the local Veterans Affairs Medical Center. Survey questions focused on interest in use of cell phones, tablets, […]

What’s New

May 1, 2016

Johns Hopkins and MedImmune Announce Joint Program to train PH.D. Students for Careers in Biopharma Trending now: First-of-its-kind industry-academic Ph.D. program in the U.S. aims to broaden graduate students’ experience in and out of the classroom setting. The Johns Hopkins University and MedImmune, the global biologics research and development arm of AstraZeneca, have launched a […]

The Calendar

May 1, 2016

Coming Attractions The CNS Summit 2016 — Collaborating for Novel Solutions — will be held Oct. 27-30, in Boca Raton, Fl. The CNS Summit is a community passionate about making a difference and shaping the future. The conference is designed to be action-oriented, future-focused, and networking rich. A compelling program and a collaborative environment bring […]

Talent Pool

May 1, 2016

BioTech pool Amy Fix Dr. Louis Fries III Dr. Glenn Gregory Novavax Announces Management Promotion Novavax, a clinical-stage vaccine company focused on the discovery, development, and commercialization of recombinant nanoparticle vaccines and adjuvants, has made several promotions. Amy Fix has been named senior VP, regulatory affairs. Ms. Fix joined Novavax in April 2013 as VP, […]

Pharma Trax

May 1, 2016

Physicians Will Prescribe Biosimilars  Trending now:  Lower patient costs remain a key driver across five specialties with significant biologic use. In A survey from InCrowd, targeted U.S. biologics prescribers shared their perceptions regarding the onset of biosimilars — lower cost, similar yet not identical versions of already FDA-approved biologic drugs. Data suggest that efficacy and […]

Tools of the Trade

May 1, 2016

Sermo Launches Feature to Engage Physicians Trending now:  New free feature allows companies to engage on the leading social network for doctors. Sermo, a global social network for physicians and a healthcare professional polling company, is launching Sermo Pages, creating a way for brands, businesses, associations, and groups to showcase their messages and engage with […]

Last Word

May 1, 2016

Takeda Strengthens U.S. Business Operations Ramona Sequeira, President of Takeda Pharmaceuticals U.S.A., is transforming the centuries’ old Japanese pharmaceutical company to lead in the United States in the 21st century. PV: Where are you taking Takeda as a company? Sequeira: It is an exciting time for Takeda and to see some of the successes we’ve […]

Pharma’s Role in Personalized Smart Health

May 1, 2016

New technologies are driving in-home care, at-workplace care, and in-car care — thereby improving prevention, detection, behavior change, and caregiver support. According to a recent EY report, consumers will increasingly conduct virtual visits with doctors, nurses, and care coaches through cell phones, tablets, and laptops over the next decade. Not only will smart technologies help […]

The Influence of MSLs

May 1, 2016

The role of medical science liaison (MSL) is growing in importance as key opinion leaders (KOLs) seek greater support in navigating complex information. A study from the Medical Science Liaison Society found the average time spent by a sales rep with a doctor was less than two minutes, while the average time for an MSL-physician […]

Programmatic Advertising

May 1, 2016

Programmatic buying and selling of advertising, real-time bidding, automation, and the buying and selling of digital media are on the rise, even in the pharma space, where adoption is somewhat slower. Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Programmatic ad buying typically refers […]

HIV Vaccine Update

May 1, 2016

In 2015, Bill Gates caused a media stir by expressing optimism that a vaccine and a cure for HIV will become a reality within the next 15 years. The National Institutes of Health and other researchers have made progress in understanding how HIV antibodies develop and the potential of a vaccine to stimulate the immune […]

Diagnosing CNS Diseases

May 1, 2016

Neurological disorders comprise more than 600 conditions that affect the nervous system, impacting an estimated 50 million Americans every year. In the last few years, a tremendous push for new research of the brain has begun, in part, enabled by the National Institutes of Health BRAIN Initiative. Recent awards aim to develop new tools and […]

HBA Rising Stars: Healthcare Vision 2020

May 1, 2016

PharmaVOICE has exclusive access to nearly 100 women leaders, who are providing their take on the trends that are expected to shape the healthcare industry in the next four years. Identified by their companies as HBA Rising Stars and Luminaries, these industry executives talk about everything from patient-centricity to bridging the gender gap. (For information […]

India Stamps Its Mark on the Global Pharma Market

May 1, 2016

India is one of the great economic success stories; the country has enjoyed rapid growth and development over recent years. Today, it is the world’s fourth-largest economy and according to the IMF, the country is expected to realize 7.5% GDP in 2016-2017. With 1.2 billion people, India has the second-biggest population in the world. India […]

SHOWCASE FEATURE: Mobile Solutions

May 1, 2016

Nearly two-thirds of Americans own a smartphone and 19% of Americans rely on a smartphone for accessing online services and for staying connected. And according to a Pew Research Center report, 46% of smartphone owners say their smartphone is something “they couldn’t live without,” compared with 54% who say their phone is “not always needed.” […]

Modern User Experiences: How Mobile is Just Beginning to Change Audience Behavior

May 1, 2016

Facebook Messenger. Snapchat. Netflix. Podcasts. What do each of these have in common? A new model for audience engagement. The new model is one that is disruptive, quickly changing, and highly personalized. The disruption is one that healthcare, as an industry, will need to pay a lot of attention to. The change is significant: In […]

Engaging Healthcare Audiences On Full Stack Mobile Experiences

May 1, 2016

There are few marketers or brands left that have not heard the call of mobile in their communication plans. For many audiences, mobile devices are not just preferred, but may be the only privately owned devices for using the Internet. For healthcare brands in particular, this has meant a sharpening focus on how mobile platforms […]

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