July 2003

Building a Corporate Identity

April 16, 2008

8 J u l y 2 00 3 PharmaVOICE E M For the first time, individual companies must establish their own identity with consumers. Executives should focus on identifying their company’s most unique and positive characteristics and communicate them in a single, simple message that can be translated for each portion of the business and […]

Wendell J. Knox- Business With Integrity

April 16, 2008

A contract for strengthening the health system in postconflict Iraq. In its Domestic Social and Economic Poli cy group, Abt Associates works with a wide range of government agencies, including the Environmental Protection Agency, for whom it helps to improve policies and regulations to reduce pollutants, and the Centers for Disease Control, for whom it […]

The Lessons of Greed

April 16, 2008

38 J u l y 20 03 PharmaVOICE TWASALLABOUTMONEY. That’s how Bruce I. Diamond, Ph.D., describes how he, a distinguished professor and clinical researcher, ended up in prison for theft and misrepresentation. Dr. Diamond, a pharmacologist, is a former professor with the department of psychiatry and former director of the neuropsychophar macology laboratory at the […]

You’ve Got Mail

April 16, 2008

30 J u l y 20 03 PharmaVOICE D Directmail efforts are one of the industry’s most reliable tools for tar geting and reaching consumers. As email has risen in popularity, the use of postal mail as a directmarketing tool has declined. Industry experts, however, don’t believe that new electronic methods will replace postal mail. […]

Drugs For Seniors Take Center Stage

April 16, 2008

ever there was a political hot pota to, a Medicare drug benefit is it. For at least a dozen years now, there has been much debate — but little consensus — on how such a benefit for Medicare beneficiaries should be structured and financed. Senior cit izens, politicians, healthcare, and pharmaceu tical leaders all agree […]

Talent Pool

April 10, 2008

60 J u l y 20 03 PharmaVOICE Pharma POOL Lynn BAER Dr. Manny BORREGO Novo Nordisk Announces Two Key Appointments for U.S. Medical Department Novo Nordisk, a focused healthcare compa ny and leader in diabetes care, with U.S. headquar ters in Princeton, N.J., has promoted Lynn Baer to senior director and head of clinicaltrial […]

E-Media

April 10, 2008

56 J u l y 20 03 PharmaVOICE EMEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Liquent Inc.’s nextgeneration IDRAC regulatory intelligence database is a onesource destination for uptodate regulatory information spanning drug development in 33 countries/regions. IDRAC replaces the tasks of acquiring, compiling, indexing, crossreferencing, and updating regulatory information manually. Every page within […]

What’s New

April 10, 2008

The first set of international publishing guidelines developed from with in the industry after consultation with journal editors and investigators have been released. The Good Publication Practice (GPP) guidelines call on pharmaceutical companies to publish results of all clinical trials of marketed prod ucts and recommend practical steps to reduce publication bias and redun dant […]

On the Calendar

April 10, 2008

July 1718,2003,The Watergate Hotel — Washington,D.C. Metabonomics Industry experts will address understanding the metabolic signatures of disease in the postgenomic era; applying metabonomics to toxicity screening and mechanism of action studies; and realizing the potential of metabonomics as an in vitro diagnostic testing platform. Additional sessions will address how to identify the oppor tunities and […]

PharmaTrax

April 10, 2008

50 J u l y 20 03 PharmaVOICE PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY Study Suggests Physicians Want to Hear from REPSWITH OBJECTIVE INFORMATION A study from J. Scott International Inc. suggests that doctors are more likely to write prescriptions if they are persuaded they are using the best product […]

For Art’s Sake

April 10, 2008

Creative Review OsteoBiFlex, the neckbolted wonder is shown whipping up breakfast and jogging through his suburban neighborhood.There’s something about a jogging Frankenstein with a terrycloth headband that finishes me every time. Real pain,no matter how great or small is seldom funny, but if the humor is appropriate — as in these commercials — the brand […]

PharmaOutlet

April 10, 2008

In nearly every aspect of today’s society, we enjoy the benefits and the efficiencies of technology’s impact. We buy theater and plane tickets online, travel with directions from global posi tioning satellites, and accomplish everything from paying bills to making dinner reservations and then instant messaging the details. With a laptop and a cell phone […]

Raise Your Voice: Letters

April 10, 2008

RAISE your voice Resultsoriented partnerships We read with great interest the incisive recommendations of our friend Richard B. Vanderveer, CEO of V2 Inc., on the need to redefine the drivers of and acquisition process es for successful pharmaceutical company/ven dor relationships. (“The shifting relationship between pharmaceutical company and suppli er: Are partnerships in peril?” PharmaVOICE, […]

Letter from the Editor

April 10, 2008

3 PharmaVOICE J u l y 2 00 3 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Three, Number Seven PharmaVOICE is published 12 […]

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