October 2015

Letter from the Editor

October 1, 2015

Crowdsourcing is a social phenomenon that is providing a platform for everything from funding small businesses to compiling data for research and development of pharmaceuticals and medical devices. Imagine the possibilities of being able to solve and predict disease challenges through the collective amalgamation of data without boundaries. Companies such as AstraZeneca, Lilly, GSK, Janssen, […]

UpFront

October 1, 2015

Industry at Large Daiichi Sankyo Provides Support to China Daiichi Sankyo has launched a new social contribution initiative through an international NGO, Plan Japan, in the rural areas of Yunnan Province in China. Daiichi Sankyo provides support to help improve the health of mothers and children by developing medical professionals through additional training and promoting […]

Innovator’s Corner

October 1, 2015

An App Store for Genomic Information Justin Kao, Senior VP of Corporate Development, Operations, and Strategy at Helix, talks about his company’s plans to build the infrastructure that gives consumers power and control over their genetic information. Imagine a time when consumers can access details and specific insights into their own DNA via apps on […]

The Network

October 1, 2015

Wearables Market Continues to Expand Trending Now: Wearables technology is rapidly diversifying and growing globally. A Frost & Sullivan report, Growth Opportunities in the Global Wearable Devices Market, finds that wearable devices will play a large role in the healthcare industry delivering improved healthcare services through real-time, remote patient monitoring and post-surgery rehabilitation. Smart watches […]

What’s New

October 1, 2015

Critical Path Institute Establishes the Global Pediatric Clinical Trials Network Pre-Launch Consortium  Trending Now:  New network is focused exclusively on pediatric trials. The Critical Path Institute (C-Path), a pioneering non-profit organization dedicated to accelerating the pace and reducing the costs of medical product development by facilitating unique partnerships among a wide range of stakeholders, has […]

Pharma Trax

October 1, 2015

Payer Pressures, Market Access Weigh Upon Life-Sciences Strategy  Trending Now: Biotech, pharma, medical device managers find payer pressures and utilization limits sway commercialization approach. Drug makers and medical device companies are finding their biggest commercial challenges coming from payers, surpassing hurdles posed by regulators, declining access to healthcare providers, and the move toward specialty drugs, […]

Tools of the Trade

October 1, 2015

FusionOps Launches Supply Chain Analytics Trending Now:  Cloud solution provides supply chain visibility to help pharma companies drive growth and reduce cost. FusionOps has launched FusionOps Pharma, a new analytics suite designed specifically for the pharmaceutical industry. The new cloud solution provides end-to-end supply chain analytics that enable pharmaceutical companies to increase revenue in high […]

The Calendar

October 1, 2015

Coming Attractions CNS Summit 2015 will take place Oct. 8 – Oct. 11 at the Boca Raton Resort & Club, Boca Raton, Fla.  The CNS Summit is committed to collaboration among all stakeholders, with the objective of advancing drug development. It is in this spirit of collaboration that all CNS Summit attendees are encouraged to […]

Talent Pool

October 1, 2015

Pharma Pool Susan Benton Tracey Dawson Shire Appoints New Executive Team Leads Susan Benton, an industry veteran with more than 25 years of commercial business experience, including 17 years focused in ophthalmology, has been named head of business development, ophthalmics, Shire. She is responsible for business development initiatives stemming from Shire’s organic research and development […]

Last Word

October 1, 2015

Communications and  Public Health Gil Bashe, Chair of the American Heart Association Founders’ Affiliate Northeastern Region and Head of Finn Partners’ health practice, talks about the intersection of public relations, communications, and public health. PV: What are the challenges facing public health today? Bashe: The question becomes who owns public health, who is willing to […]

R&D Moves Slowly Toward Open Source

October 1, 2015

Open access and crowdsourcing scientific information to accelerate research and development requires a new way of thinking about how clinical research is conducted and breaking down competitive barriers for the greater good. Crowdsourcing is the process of getting work or funding, usually online, from a crowd of people. This mainstream social experiment, which has been […]

Show Don’t Tell: Messaging in the Digital Age

October 1, 2015

In 1911, a newspaper editor was the first to use the phrase “A picture is worth a thousand words,” and the relevance of this statement remains today. More than 100 years later, it is even more important to represent a brand or brand message in as quick and visual a way as possible, especially online. […]

Beyond Medical Marijuana

October 1, 2015

The broad reaching war on drugs that began more than 40 years ago had an unintended consequence: research on the therapeutic value of controlled substances such marijuana, psychedelics, narcotics, and stimulants stalled. Controlled substances were difficult for researchers to get and research was often surrounded by controversy. But this mindset is changing, and there is […]

Oncology Marketing Based On Value

October 1, 2015

As more payers turn to an indication-based or pay-for-performance based model to manage the costs of oncology care, oncology marketers will need to adjust their strategies to include a more holistic, value-based message. Across the globe, the trend toward more innovative payment models has altered the way oncology treatments are being evaluated, not only by […]

Aging Well

October 1, 2015

With more than 10,000 people a day turning 65 in the United States, the industry is preparing to meet the demand of this older population. Two avenues include exploring regenerative medicine, and tailoring digital strategies to this online-savvy demographic. To meet the upcoming demand from the nearly 2 billion people over 60, pharma and biotech […]

Balancing Risk and Reward in Nigeria

October 1, 2015

As the largest economy in West Africa based on gross domestic product (GDP), Nigeria is emerging as an exciting market for all industries. According to 2013 figures, Nigeria’s GDP is around $500 billion, stronger even than South Africa with a GDP of around $350 billion. Today, Nigeria is the 26th largest economy in the world. […]

SHOWCASE FEATURE: Patient Solutions

October 1, 2015

Patient solutions can be as varied as the different stages of the disease “journey” that patients are experiencing: beginning with the first symptoms, continuing to diagnosis, then to treatment choice and optimization and eventually the improved life with disease. Additionally, all of those steps and stages are different from one disease to another one. Some […]

Not all Rx Adherence Solutions are Created Equal

October 1, 2015

In a world where the majority — 60% to 80% — of people don’t follow their prescribed treatment, pharma manufacturers continue to struggle to address the health consequences and financial burden of non- adherence. Education, reminder tactics, points for prizes and gaming techniques; there are many options positioned as solutions. Yet, not all adherence solutions […]

Bridging the Gap Between Patients and Providers for Better Health Outcomes

October 1, 2015

Pharma has expanded the scope of patient solutions in the marketplace, but most of these solutions remain product-focused. The emphasis is currently on product messaging or tools to make access to products more convenient and easier for the patient. Sure, these solutions can enhance the product experience, but do they really add any real value […]

Mission No. 1: Making the World a Better Place

October 1, 2015

“The world would be a better place…”  It’s a short phrase that can provoke powerful thought experiments… and can even transform the way we live. At Ogilvy, and Ogilvy CommonHealth Worldwide, we start all of our discussions with this simple framework. The world would be a better place, if… And when the topic is patient-centricity, […]

SHOWCASE FEATURE: Supply Chain

October 1, 2015

Prepare for impact: The $3 trillion supply chain shakeup is coming, ready or not. Analysts at Accenture say every business is now a digital business. But the question is: is every supply chain a truly digital supply chain? They say many companies are just putting digital processes on top of traditional practices — re-fitting, re-wiring, […]

Distribution and 3PL: Adding Value with a Strategic, Integrated Approach

October 1, 2015

Q: What value can an end-to-end service value chain that touches all aspects of prescription medicine distribution and support bring to the market? A: An end-to-end service value chain that is truly comprehensive in nature can bring significant value, especially to virtual and emerging pharmaceutical companies.  Many of these companies have years of healthcare experience; […]

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