May 2015

Letter from the Editor

May 1, 2015

In this month’s Forum, experts from multiple disciplines, from drug development to marketing, discuss the challenges and opportunities that technology is bringing to the table. AstraZeneca’s CIO David Smoley sums up the changing landscape neatly: “When it comes to IT, we cannot operate in a world of annual plans because they are obsolete in months, […]

UpFront

May 1, 2015

Industry at Large AbbVie To Award 40 CF Scholarships AbbVie has announced the 2015 AbbVie CF Scholarship, which honors and supports young adults with cystic fibrosis (CF) as they pursue higher education, is now open to undergraduate and graduate students. For the 23rd year, the AbbVie CF Scholarship will recognize exceptional students with CF who […]

Innovator’s Corner

May 1, 2015

Automating Medicinal Chemistry Through Building Blocks Martin Burke, M.D., Ph.D., and Mark Goldsmith, M.D., Ph.D., founded Revolution Medicines, which has an automated chemical synthesis platform that can be used to produce a broad range of molecules. Through the years of trial and error, researchers have used nature as the starting point to optimize molecules, which […]

What’s New

May 1, 2015

Turing Pharmaceuticals New Drug Company Launched Trending now: Experienced team comes together to focus on treating unmet medical needs. Turing Pharmaceuticals, a new pharmaceutical company, launched with news of three acquisitions for its commercial operations and development pipeline. New York-based Turing is focused on developing and commercializing innovative treatments for serious diseases and conditions across […]

Pharma Trax

May 1, 2015

Cancer Care in America: A Shifting Landscape Trending now: Amid growing patient demand and administrative burden, there are stresses on the oncology care system. The U.S. cancer care system faces tremendous turbulence while dealing with growing numbers of cancer patients and survivors, mounting pressures to control rising healthcare costs, a wider array of treatment options […]

On the Calendar

May 1, 2015

Coming Attractions DIA 2015, the 51st annual meeting, is the largest multidisciplinary event that brings together a global network of life-sciences professionals to foster innovation that will lead to the development of safe and effective medical products and therapies to patients.  This year’s theme — Develop. Innovate. Advance.—will provide a global unbiased platform to raise […]

Talent Pool

May 1, 2015

Biopharma Pool Steven Ertel Dr. Matthew Sherman Acceleron Pharma Announces Executive Appointments and Promotions Acceleron Pharma, a clinical stage biopharmaceutical company focused on the discovery, development, and commercialization of novel therapeutic candidates that regulate cellular growth and repair, has made two executive promotions and appointments from within the organization. Steven Ertel has been named executive […]

Last Word

May 1, 2015

Enabling Cancer Immunotherapies Henry Li, Ph.D., VP, Translational Oncology at Crown Bioscience, talks about the challenges of developing new and novel cancer immunotherapeutics. PV: Cancer immunotherapy is a hot area of research now. Why do you think this is? Li: Cancer chemotherapies are toxic agents. Sometimes it is the drug — not the cancer — […]

A 21st Century CEO Challenge: Technology

May 1, 2015

AstraZeneca made a bold move last year and took back control of its servers and networks that pertained to core drug development from outsourcing vendors, which led to a 90% reduction in the number of critical outages, and decreased incident response down to a few hours instead of several days. For other segments of its […]

Marketing Through Storytelling

May 1, 2015

The art of storytelling relies on a series of events leading up to a heroic moment with a main character who audiences can relate to. This is a simple concept if one is selling watches, or cars, or soft drinks. But who wants to see himself in the center of a story about illness? Patients […]

3D Applications in Medicine

May 1, 2015

Three-dimensional printing is no longer simple plastic prototypes. Today, 3-D printers can produce fully functional components, including complex mechanisms, batteries, transistors, and LEDs. 3D printing — also known as additive manufacturing — is the process of making three-dimensional solid objects from digital computer models. Following computer-generated drawings, 3D printers generally “print” layers of materials to […]

Early Cancer Detection

May 1, 2015

For most cancers, diagnosis happens too late, when the cancer has worsened or metastasized. But when cancers are diagnosed early, survival statistics are much higher. For example, the five-year survival rate for patients diagnosed with colorectal cancer is around 90% if diagnosed when the cancer is at early and local stage, dropping as low as […]

Spain Emerges From Recession

May 1, 2015

Spain is one of the five largest European Union economies or the fourth largest in the Eurozone, with a population of around 46.6 million. After battling an economic decline since 2008, Spain’s economy grew again in 2014, expanding 1.4%. As a pharmaceutical market, Spain is equivalent in scale to the United Kingdom and Italy, but […]

2015 HBA Rising Stars

May 1, 2015

Defining Leadership Steph Dreyer. Bayer HealthCare. The goal of my team is to deliver results, and I see my role as encouraging and enabling the team to do just that. So the qualities most important to me are about motivating and inspiring people, and ensuring they’re set up for success. This includes understanding what makes […]

2015 HBA Luminaries

May 1, 2015

The Importance of Mentoring and Sponsorship Emily Lightfoot. AmerisourceBergen. Relationships with mentors have been the key to my career success. Having an advocate and coach to help me plan my career, discover my strengths, and identify opportunities has helped me develop confidence to take on new roles. I feel it’s essential to have a mentor […]

C-Suite: Advertising Agencies

May 1, 2015

Ken Begasse Founder and CEO Concentric Health Experience Opportunities: Marketers need to move healthcare from a model of disruption to one of desire. Disruptive brand communications interrupt and irritate to gain awareness. But to make customers desire a brand and make them seek it out, we have to apply behavioral insights to understand customer needs […]

SHOWCASE FEATURE: mHealth: The Next Frontier

May 1, 2015

More than 90% of the world’s population has some type of mobile phone, according to the Society for Participatory Medicine, quoting data from the International Telecommunications Union and PEW research. mHealth will continue to be a major factor in technology and health in 2015, with new apps that connect patients to physicians for real-time monitoring […]

The Power of Mobile Apps in Healthcare

May 1, 2015

The year 2013 officially marked the arrival of mobile with more than 50% smartphone adoption in all major markets. Though many organizations had dabbled, mobile-first strategies catapulted to the top of nearly all marketing priority lists. But in the rush to adopt in 2014, industries have struggled to leverage the real power of the device. […]

Context is The New Mobile

May 1, 2015

The Internet has forever changed the way we look at information. Unlike any other generation before, information, text, music, images, video, are accessible to us at no or little cost at a speed incomparable to any previous technology. Our perspective on access then hit a paradigm shift: mobile. With the entrance of high-speed data networks, […]

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