March 2015

Letter from the Editor

March 1, 2015

Can We Be Too Connected? Move over George Jetson. The next best thing to flying cars, but not quite as good as his foldable briefcase-sized car, is here. With the push of a button on our smartphones, we can wirelessly program almost everything in our lives, from programming the lights, heat, and other devices in […]

UpFront

March 1, 2015

Industry at Large Lilly Supports Cancer Care in Kenya Lilly has committed $1 million to AMPATH (Academic Model Providing Access to Healthcare) in Eldoret, Kenya. The funding, provided by the Lilly Foundation, will help equip a new oncology center, hire additional staff, and train local healthcare professionals, allowing AMPATH to screen, treat, and provide palliative […]

Innovator’s Corner

March 1, 2015

A New Way to KILL INFECTIONS Mark Offerhaus, Chief Executive of the Dutch firm Micreos, talks about the company’s antibiotic alternative that uses endolysins. Antibiotic resistance is increasingly becoming a serious global threat to public health and is the cause of many common infections, including those affecting the urinary tract, lungs, and bloodstream. The impact […]

What’s New

March 1, 2015

Launch of Revolution Medicines Marks New Pharma Model Trending now: Natural products for serious infections and non-infectious diseases is focus of new healthcare company. Revolution Medicines Inc., with an infusion of $45 million in Series A financing, is looking to discover and develop new therapies derived from natural products. The company’s approach is to reconfigure […]

The Network

March 1, 2015

Global Report Reveals Almost 42% of the World’s Population Has Access to the Internet Trending Now: Survey says global Internet, social media, and mobile usage to increase in 2015. London-based global social media agency We Are Social’s report covers Internet, social media, and mobile usage statistics from 30 of the world’s largest economies. The most […]

Tools of the Trade

March 1, 2015

BuzzeoPDMA Partners with Invistics to Offer Solutions For Inventory and Sample Distribution Trending Now: End-to-end solution optimizes supply chain management and enhances compliance with DEA and FDA regulations. BuzzeoPDMA, a Cegedim company, has formed a strategic partnership with Invistics, a provider of supply chain consulting and inventory management software. The partnership will integrate BuzzeoPDMA’s compliance […]

Pharma Trax

March 1, 2015

Putting the “e” in Patient-Reported Outcomes Trending now: Electronic data collection improves data quality, shortens study timelines, and increases the likelihood of regulatory approval. Although transitioning from a pen-and-paper strategy to an electronic patient-reported outcome (ePRO) approach requires a costly initial investment, the benefits of investing in ePRO technology yield long-term results, according to Cutting […]

On the Calendar

March 1, 2015

Coming Attractions Denice Torres, president of McNeil Consumer Healthcare, a Johnson & Johnson company, has been named the Healthcare Businesswomen’s Association’s 2015 Woman of the Year (WOTY). She will be honored at the 26th Woman of the Year event at the New York Hilton Midtown on Thursday, May 14. This annual event draws upward of […]

Talent Pool

March 1, 2015

Biotechnology Pool Tony Hunt Repligen Names CEO Repligen, a life-sciences company focused on the development and commercialization of high-value consumable products used in the process of manufacturing biological drugs, has appointed Tony Hunt as CEO. Mr. Hunt, currently Repligen’s chief operating officer, will succeed Walter Herlihy, Ph.D., who will retire as president and CEO effective […]

Last Word

March 1, 2015

Engaging Patients Through Social Media Siva Nadarajah, General Manager of Social Media, IMS Health, talks about how pharma companies can be successful in social media. PV: Why is social media important for pharmaceutical companies? Nadarajah: Social media can provide a great lens into sentiment, opportunities, and threats for a particular brand much earlier than traditional […]

The Internet of Things: Beyond Hype and Into Reality

March 1, 2015

Still high from the excitement of the hundreds of innovative and extreme IoT gadgets featured at the International Consumer Electronic show held in Las Vegas every year, healthcare thought leaders are buzzing with the plethora of healthcare opportunities presented by biosensing technology and remote monitoring. Under that current of consumer wearable, patchable, digestible hoop-la however, […]

Creative Directors’ Secrets to Success

March 1, 2015

Creative directors don’t just direct creative; they are responsible for the creative vision of an agency; the look, the feel, and the tone of a brand; and for leading and keeping their creative teams at the top of their game. They need to have a strong point of view and vision and they must be […]

The Wearables Craze

March 1, 2015

The coolest thing about wearable devices used for tracking biometric data is not what they are today, but what they will be in the future. Wearables, now used by about 20% of the population, are predicted to become as second nature to consumers as mobile phones, providing seamless and valuable information that can improve better […]

Closed Formularies Making A Comeback

March 1, 2015

Pharmacy benefit managers (PBM) over the last few years have been reverting to a once-common practice of closed formularies and formulary exclusions. This is happening, PBM leaders say, for a number of reasons, including the growing number of new and high-cost specialty products, cost increases above the rate of inflation, the increased use of “copay […]

Cancer: Understanding The Patient Journey

March 1, 2015

Industry leaders talk often about being focused on patients, developing outcomes-based solutions, providing value to patients, and developing personalized and precision medicine. But what does it mean to be patient-centric in the pharmaceutical industry? Is it patient engagement? Is it addressing patient compliance? Being patient-centric is all of the above — and more. To be […]

Venezuela: Finding Opportunities Among the Challenges

March 1, 2015

Venezuela, officially known as the Bolivarian Republic of Venezuela, is one of the most urbanized countries in South America. The vast majority of its population — about 30 million people — live in cities in the north, particularly in the capital Caracas. Best known for its vast oil industry, Venezuela is also rich in environmental […]

SHOWCASE FEATURE: Market Research: Data Are Driving Decisions

March 1, 2015

According to the authors of the GreenBook Blog, which provides original insight into the challenges faced by the market research industry today, there are several major trends (see related box on this page) that collectively paint a picture of an industry that is facing many challenges, but also has many opportunities. Data — 90% of […]

Creating a Multichannel Marketing Approach

March 1, 2015

No one in the pharma industry who is charged with building relationships with physicians should be surprised about the increasing need to engage in the digital space with HCPs, and to provide clear, concise brand and product messages that can be easily shared across multiple channels. What might be more surprising is that doctors still […]

Payer Perspectives on PROs: Now and in the Future

March 1, 2015

“Let’s talk.” That’s what we said to a cross-section of health care payers to gauge how they felt about using evidence from patient reported outcome surveys (PROs) when making coverage decisions for pharmaceuticals. The input we received during our in-depth conversations provided valuable insights on what payers think about PRO evidence, how they see it […]

C-Suite: EHR/EMR

March 1, 2015

Electronic Heath Records/ Electronic Medical Records We asked C-suite executives from the EHR/EMR arena where the greatest opportunities for improvement lie and what the greatest barriers to adoption are. Rob Cosinuke Chief Marketing Officer, athenahealth President, Epocrates, an athenahealth service Opportunities: Huge opportunities exist for life-sciences companies that are willing to embrace the emerging world […]

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