January 2014

The Rise of the Social Congress

December 28, 2013

Joanne Wunder Business Unit Head Ogilvy HealthPR, part of Ogilvy CommonHealth Worldwide What is the main draw of international medical congresses? Although some might say it is the robust scientific programs showcasing cutting-edge research, others would say it is the opportunity to exchange ideas and network with peers from across the globe. In either case, […]

The Socialization of Multichannel DTC Marketing

December 28, 2013

Sean Hartigan, Senior Vice President of Multichannel/Digital Strategy, Ogilvy CommonHealth, part of Ogilvy CommonHealth Worldwide There is a great deal of pontification and theorizing about the nature of social media marketing, but much of it’s just plain wrong. Twice as wrong when it comes to DTC marketing. Social media isn’t about the number of tweets […]

The Fierce Urgency of

December 28, 2013

The Fierce Urgency of “Why” Social Media and the pharmaceutical industry Sean Nicholson, Senior Director, Social Media, Intouch Solutions Inc. Most discussions regarding social media engagement in the pharma context start with the question of “how?” How can a brand properly monitor its Facebook page, or prove a social program’s ROI, or escape FDA scrutiny, […]

SHOWCASE FEATURE: Social Media: Social Engagement

December 28, 2013

Pharma companies continue to struggle with how to be socially acceptable within an increasingly more mobile ecosystem. The growth of the mobile health (mHealth) industry is exploding. According to a new IDC Health Insights Report, clinical mobility spending in the United States is expected to grow from $2.9 billion in 2011 to $5.4 billion in […]

The Philippines: Global Pharma Appeal

December 28, 2013

With 14 of the top 20 pharma companies establishing manufacturing facilities in the Philippines, the country is clearly a go-to destination. The Philippines, an island nation in Southeast Asia, has a population of more than 95 million people, making it the 12th most populated country in the world. In 2012, the Philippine economy grew faster […]

C-Suite: Clinical Services

December 28, 2013

By Taren Grom We asked C-suite executives throughout the clinical services ecosystem to provide their insights on where the biggest opportunities for innovation for improving the drug development process lie, what the biggest barriers are, and identify a recent innovation that is improving the process. Wendel Barr CEO SynteractHCR Opportunities: I think there are several […]

Breakthrough Therapies: Become A Priority

December 28, 2013

Denise Myshko The FDA’s new breakthrough therapy designation pathway, which was launched in 2012, aims to streamline and speed development of products for life-threatening diseases. Many people with life-threatening diseases often have little options for treatment. Now the FDA is working with biopharmaceutical companies to address this gap with a new regulatory designation. The breakthrough […]

ACA: A Data Sharing Imperative

December 28, 2013

Denise Myshko The sharing of data has become a critical success factor in the healthcare market under the Affordable Care Act The Affordable Care Act changes how healthcare data need to be collected, managed, and analyzed. Accountable care organizations, providers, and payers will require connections between complex information systems and analysis of large volumes of […]

Risk-Based Monitoring: A New Way to Ensure Quality Data

December 28, 2013

Denise Myshko The FDA’s new guidance about monitoring provides for remote and risk-based monitoring, which offers a more thoughtful process. What started as a way to make sure data were accurate and reflected the original source, clinical trial monitoring has become time-consuming, expensive, and inefficient. Over the past two decades, the number and complexity of […]

What’s in a Game? Better Health Outcomes

December 28, 2013

Gamification techniques are solving some of healthcare’s most serious problems. Every year, one in four American adults suffers from a diagnosable mental disorder, yet most of them go untreated because the majority of primary-care providers have received little training about mental health risk factors, symptoms, and treatment options. Although primary care providers are generally the […]

Innovation Incubators

December 28, 2013

Robin Robinson As the industry looks for new avenues to fill its pipeline, the incubator model provides speed, innovation, and results. In November 2013, Wellspring Biosciences discovered small molecules that bind irreversibly to a common oncogenic mutant, K-Ras G12C, one of the most promising approaches to target K-Ras yet reported. The finding was facilitated by […]

Last Word

December 28, 2013

Building an Innovation Supply Chain Dr. Noubar Afeyan, managing partner and CEO of Flagship Ventures, discusses his thoughts on how ­pharmaceutical companies can create an “innovation pipeline.” PV: What is an innovation supply chain? Afeyan: What I anticipate happening is a professionalization of the R&D and innovation interface that has the same level of detail […]

Talent Pool

December 28, 2013

Talent Pool Pharma Pool Greg Barrett Dr. Glenn Gormley Daiichi Sankyo Makes Two New Executive Appointments Greg Barrett has been appointed as the new acting head of the Commercial Division of Daiichi Sankyo. He holds the new title of acting president, Daiichi Sankyo Administrative & Commercial Operations. In this role, Mr. Barrett is responsible for […]

On the Calendar

December 28, 2013

The Calendar The 13th annual ePharma conference, Feb. 10-12, New?York Marriott Marquis, brings three days of strategic and tactical learning, peer exchange, and dialogue that actively dissects current trends, marketplace needs, evolving customer bases, and explains how to harness these new opportunities to build stronger, cost-efficient marketing campaigns. At ePharma 2014, attendees will learn best […]

PharmaTrax

December 28, 2013

Pharma Trax Sales, Marketing, and R&D?Trends Affecting the Healthcare Industry U.S. Mobile Health Audience Jumps Trending Now: Having mobile-optimized websites is key in light of the growth of mobile health The number of Americans using mobile phones for health information or tools reached 95 million in 2013, Manhattan Research’s Cybercitizen Health U.S. 2013 study has […]

Tools of the Trade

December 28, 2013

New Electronic and Web-based Applications, Sites, and Technologies Deloitte Launches Real-World Evidence Platform Trending Now: Data analytics can provide insights and relationships among drugs and diseases across broad patient populations over time. Deloitte has released PopulationMiner, a real-world, data-analytics solution for gleaning insights and relationships among drugs and diseases across broad patient populations over time […]

What’s New

December 28, 2013

New Healthcare-related Products, Services, and Companies Cooney/Waters and Russo Partners Launch New Agency Trending Now: Integrated communications service provides healthcare companies with support throughout their business and product lifecycles. Cooney/Waters and Russo Partners has launched Clearpath Health Communications, an integrated service that provides healthcare companies with seamless communications support throughout the lifecycles of businesses and […]

Social Buzz

December 28, 2013

A collection of social media news, events, and strategies. SMS Messaging Rules Impact Campaign Compliance Trending Now: New rules on texting impact marketing campaigns. In October 2013, rules concerning SMS messaging were significantly strengthened. The changes focus on acquisition and verification of opt-ins from both new and current campaign subscribers. Marketers who send SMS text […]

UpFront

December 28, 2013

Awards… Moderna Named Global Growth Company Moderna Therapeutics, a company developing messenger RNA (mRNA) therapeutics, has been named to the World Economic Forum’s community of the fastest-growing Global Growth Companies (GGC). The GGC was formed in 2007 to engage dynamic high-growth companies with the potential to be tomorrow’s industry leaders and to become a driving […]

Letter from the Editor

December 28, 2013

Innovation is in the air 2014 2014 marks the year of innovation at PharmaVOICE. As we look to mark the 10th anniversary of the PharmaVOICE 100 — the most inspiring people in the industry award — this July, we will be celebrating the many innovations that are changing the healthcare, pharmaceutical, and life-sciences landscape, and […]

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