September 2013

From Crowd Sourcing to Outsourcing: Best Practices in Master Data Management

August 23, 2013

From Crowd Sourcing to Outsourcing: Best Practices in Master Data Management Knowing who’s who among ­customers is no longer enough to guide pharmaceutical sales and marketing decisions; it’s now vital to know who is influenced by whom across professionals and organizations. That requires an understanding of the hierarchy within provider organizations and of the ­affiliations […]

SHOWCASE FEATURE: Data Management: Getting Value from Big Data

August 23, 2013

Getting Value from Big Data Big Data is the buzz phrase of the year. Organizations, ranging from university research units to big pharma companies to marketing agencies, are grappling with how to manage the deluge of data at their disposal. At the end of the day, data are just sets of information that need to […]

Beyond the Pill: Fulfilling The Promise of Connected Health

August 23, 2013

Beyond the Pill: Fulfilling the Promise of Connected Health It’s no surprise that the “new healthcare” collaboration model envisioned between healthcare providers, patients, payers, and other stakeholders is a national priority. An increasing focus on wellness and, more recently, the Affordable Care Act’s impetus for improved access, quality of care, and outcomes have already stimulated […]

What Can Content Strategy Do For You?

August 23, 2013

What Can Content Strategy Do for You? When it comes to marketing, pharmaceutical brands have a daunting challenge: how to get your brand messages to disparate target audiences that include multiple segments such as healthcare providers, payers, pharmacists, patients, and caregivers. Each audience needs a personalized message, framed in a way that makes sense for […]

Brand Marketing in an Era of Outcomes

August 23, 2013

Brand Marketing in an Era of Outcomes Outcomes data are increasingly ­becoming the “common currency” across stakeholder groups in healthcare. Outcomes will become much more than just a new ­marketing lever coming into play, or an ad hoc consideration of the marketing process as a whole. We believe outcomes that customers — patients, physicians, provider […]

Adeherence and the Online Patient Experience

August 23, 2013

Adherence and the Online Patient Experience As many as 50% of chronically ill patients fail to adhere to, or comply with, physician prescribed treatment regimens in the first year of therapy. Non-adherence spans the spectrum of chronic disease from relatively minor illness, such as allergies, to life-threatening conditions, such as… Expert Kristin LaBounty Phillips, Strategy […]

Into the Deep: The Data Evolution in Media Planning

August 23, 2013

Clients will often ask us what special things we could do to promote a brand. Special is the operative word, because in media planning today, clients are always seeking the things that will help not only to promote their brands, but to do so in a better, stronger, faster way than before. The answer for […]

Does Your Brand Have A Value Equation for a Changing Market?

August 23, 2013

Does Your Brand Have a Value Equation for a Changing Market? As healthcare reform gains momentum, the way pharmaceutical products are perceived by patients, providers, and payers is changing. In order to compete in the evolving healthcare marketplace, products must be positioned in a new value equation that drives positive financial and clinical outcomes. At […]

Want Deeper Physician Engagment? Provide Value Beyond The Pill

August 23, 2013

As a marketer, customer-centricity and relevance are a powerful one-two punch if your goal is to ensure a truly deeper physician engagement. Here are two quick stories that truly illustrate the point. At a recent ePharma Summit meeting, a respected cardiologist — participating in a panel discussion — was asked for one example of a […]

Paper of Plastic? OR Pixels?

August 23, 2013

Paper or Plastic? Or Pixels? Patient education is rushing headlong into digital as the medium of choice. And rightly so, because digital can provide unique benefits, including a sky-high “wow” factor. But, digital is not the ideal medium for every situation. Choice of medium should be an objective, measured decision. When a healthcare professional engages […]

SHOWCASE FEATURE: Marketing: Outcomes, Collaboration, and Digital Are Leading to A New Era In Marketing

August 23, 2013

According to estimates from PwC, the United States is struggling to foot a healthcare bill that touches $2 trillion. Furthermore, because the system will no longer be able to manage such an astronomical number and pharmaceutical companies will no longer be able to count on “big ticket” sales, there will be a push for companies […]

C-Suite: Digital

August 23, 2013

Digital Marketing C-Suite: Digital By Taren Grom Viewing of digital media is expected to surpass TV in time spent with U.S. media. According to a recent eMarketer survey, the average time spent with digital media per day will surpass TV viewing time for the first time this year, according to the analysts’ latest estimate of […]

The Changing Face of South Korean Pharma

August 23, 2013

The Changing Face of South Korean PHARMA A growing market, regulatory changes, and a new global competitive environment are changing the face of the Korean pharma industry. With a population of close to 50 million people and an established economy, the Republic of Korea is now recognized as a developed world market. According to GBI […]

Evolving Regulations in a Globalized Industry

August 23, 2013

Evolving Regulations in a Globalized Industry Global production of FDA-regulated products has quadrupled over the last decade. Regulators and companies have to keep pace with a changing global industry. Pharmaceutical development and manufacturing have become global industries. But globalization has put many pressures on both industry and regulators to keep pace. Manufacturing, packaging, distribution, and […]

Where Have All The Investigators Gone?

August 23, 2013

The investigative site landscape has become highly fragmented and unstable with high turnover rates, declining numbers of experienced professionals, and limited infrastructure. More than half of all clinical trials worldwide that are regulated by the FDA were conducted by independent, community-based principal investigators, as opposed to universities, hospitals, and government clinics, according to a March […]

Patient Recruitment in the Online Era

August 23, 2013

Patient Recruitment in the Online Era Recruiting patients for clinical trials continues to be challenging. Social media may just be the answer. Despite the time, effort, and money spent on improving patient recruitment and retention, these two areas of clinical development remain among the biggest challenges facing the industry. The impact of recruitment challenges is […]

Closing the Loop on Pharma Marketing

August 23, 2013

The emergence of the iPad and similar tablets has paved the way for increasing use of closed loop marketing (CLM) throughout the pharma industry. These nimble, real-time devices enable the industry to tailor presentations, gather feedback, analyze data, and reconfigure approaches on the fly. The new technology is one major reason that CLM is gaining […]

Behavioral Economics: Significant Growth Beyond The Pill

August 23, 2013

According to EY, the single biggest opportunity to improve health outcomes and reduce the growth in healthcare expenditures is behavior change. As a result, life-sciences companies must begin to think of themselves in the business of helping patients change their health behaviors, rather just than in the business of selling pills or devices. While some […]

Last Word

August 23, 2013

Bridging Science and Patients Dr. Victoria Richon, VP of discovery and preclinical research oncology at Sanofi Oncology, discusses how translational medicine efforts are moving the company forward. Sidebar: Sanofi’s Commitment to Translational Medicine The Last Word PV: How do you define translational medicine? Richon: Translational medicine in its broadest sense is any research linking basic […]

Talent Pool

August 23, 2013

Emerging POOL Dr. Deborah DUNSIRE EnVivo Pharmaceuticals Appoints President and CEO EnVivo Pharmaceuticals, a privately held company working to convert its broad pipeline into a range of CNS therapies that leverage novel mechanisms of action by altering the progression of disease and providing improvement in cognitive and overall function, has named Deborah Dunsire, M.D., as […]

On the Calendar

August 23, 2013

The Healthcare Businesswomen’s Association, which encompasses a growing community of more than 20,000 women and men throughout the global healthcare arena, is bringing world-renowned speakers and advanced network-building opportunities together while giving attendees a unique experience to explore the Art and Science of Leadership at its annual conference November 13-15, in Boston. Art and Science […]

What’s New

August 23, 2013

New Healthcare-related Products, Services, and Companies Featured Briefs: Accenture Launches Accelerated R&D Services Parexel Launches New Functional Services Unit Hudson and QuantiaMD Partner to Provide Personalized Service to Physicians TransCelerate BioPharma Unveils Collaborative Methodology for Risk-Based Monitoring of Clinical Trials Sidebar: On the Shelves TrendIng Now: New fully integrated, technology-enabled global business service are expected […]

PharmaTrax

August 23, 2013

Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Adherence Can Lead to Healthcare Savings Patient Adherence Through Mobile Channels Trends in Adherence Therapeutic Trax… Drug-Diagnostic Combination Strategies Explored Study Reveals Multiple Root Causes for Drug Shortages Branded Biologics Sales Will Grow Global Stem Cell Market to Grow Global Epigenetic Market to Rise Growth […]

Tools of the Trade

August 23, 2013

New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Deloitte and Intermountain Healthcare Launch Comparative Effectiveness Tool Medidata Introduces Clinical Research Platform Cloud-Based Investigator Portal from Veeva Speeds Study ­Start-Up Sidebar: E-UPGRADES AND ENHANCEMENTS TrialCard Launches Solution To Stop Prescription Abandonment inVentiv Health Launches Tool To Help Recruitment And Retention BioClinica Introduces Trials Operational […]

Marketing Tips & Techniques

August 23, 2013

Marketing Tips & Techniques: Integrated Marketing Integrated Marketing Statistically Stacks Up Barriers to Integrated ­Marketing Practices Brand Team ­Ownership Consumer-Driven Focus Trending Now: With the increasing rate of adoption of digital media by physicians and patients, experts say it is crucial that the industry begin to harness the power of a well-integrated, multi-channel marketing plan. […]

UpFront

August 22, 2013

INDUSTRY at Large Raising Awareness About MS Medicare Patients are Satisfied with Pharmacy Choices Side Effects Limit Prescription Drug Compliance Understanding Gout New Drug Approvals to Treat Neglected Diseases Double Healthcare Spending to Slow Awards… Ariad CEO Awarded by EY Catalent Wins Two PEX Awards Clinical Research Advantage President Wins awards Dynavax Executive Receives Novartis […]

Letter from the Editor

August 22, 2013

Behavior Change — Easier Said Than Done Lose 10 pounds, eat healthier, exercise more, reduce stress, take our medication as directed, Etc. Knowing what to do is the easy part. Doing what we are supposed to do is a whole lot harder. Let’s face it, it’s much easier to be noncompliant, and the healthcare industry […]

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