May 2013

Training and Technology: Leveraging the Power of Digital

April 26, 2013

Training and Technology: Leveraging the Power of Digital The innovative use of technology is making profound changes in every aspect of the pharmaceutical industry. For commercial training organizations in particular, technology can transform the way we work, measurably improving performance and delivering more information while reducing costs and minimizing time out of territory. Technology advances […]

The Immersive Learning Trifecta: Finding Synergy Among the Right Content, Instructional Strategy, and Delivery Modality

April 26, 2013

You may remember a class in high school or college where you were simply expected to learn facts and regurgitate them during test day. How much of that content did you remember the week after the test? Unfortunately, you probably also know of a training event in your professional life where the process was basically […]

To E or Not to E…Should Your Company E-Detail?

April 26, 2013

Many pharma and healthcare companies are implementing e-detailing initiatives, but only after spending much money and time do they realize that sometimes their efforts fall short. Now that e-detailing has been in use for some time, Ogilvy Healthworld Marketing Analytics & Consulting conducted a review to see where the key challenges to implementation arise and […]

Your Teachable Moment is Now

April 26, 2013

One of your sales organization’s biggest challenges is to develop and nurture an ongoing learning environment for field reps. Your goal is to make every rep as good as your best rep by providing tools and training that raise the playing field to its highest level. The secret lies in continuous, contextual, and engaging learning […]

SHOWCASE FEATURE: Training: A New Way Forward

April 26, 2013

Jay Goldman Senior VP Innovation Klick Health Training in the Moment Reps need to be provided with ongoing, in-the-moment training, served up in small bite-sized snippets. These are then put into practice immediately, shortening the time gap ­between learning and execution and reinforcing lessons and resulting retention. Mobile Technology Sales reps need to be equipped […]

C-Suite: Advertising Agencies

April 26, 2013

Advertising Agencies Opportunities exist for agencies in the new digital world. There is no doubt that digital is no longer an emerging technology; it is now mainstream — consumers, patients, and physicians are more dependent upon their smartphones than ever before. According to a recent study by ABI research, by the end of 2013, the […]

Salesforce Technologies

April 26, 2013

Salesforce Technologies The key to closing the divide between what has always been a personal exchange between sales representatives and physicians, ironically, might just lie in digitally based communications. By Taren Grom, Editor There is ever-increasing pressure to maximize the return on salesforce effectiveness throughout the global pharmaceutical industry. Year after year, salesforces represent the […]

HBA’s 2013 Rising Stars

April 26, 2013

Lisa Arbogast VP, Life Sciences YourEncore Inc. Lisa brings personal passion to advancing women’s careers and helping all members of her team reach their professional goals.In ­addition, her leadership benefits community causes and our company. Jacqueline Beagan Head, Global Clinical Trial Management EMD Serono Inc. Jacqueline has consistently demonstrated her ability to work cross-functionally to […]

South Africa: Wealth Disparity versus Pharma Opportunity

April 26, 2013

According to Zane Wilson, founder of the South African Depression and Anxiety Group, with the recent global recession, poor households have sunk deeper into poverty and many more South Africans are finding themselves steeped in financial woes. One in five South Africans may suffer from a mental disorder, but only 15.9% of them receive treatment. […]

Advancing Innovation with Better Regulatory Science

April 26, 2013

Advancing Innovation with Better Regulatory Science By Denise Myshko The FDA is in the middle of an effort to improve regulatory science and how new medicines are approved. The Food and Drug Administration is in the midst of a huge undertaking to transform the way medical products are developed, evaluated, and manufactured. And while much […]

Making Data Meaningful

April 26, 2013

Making Data Meaningful By Denise Myshko Advancing knowledge in science and medicine requires new tools and skill sets for managing and analyzing data. The genomics revolution has led to an explosion of biological data. But using these data to discover and develop new medicines requires newer, more sophisticated tools. Bioinformatics is a growing field, and […]

Social Media Strategy

April 26, 2013

Social Media Strategy By Robin Robinson Experts share their best practices for developing a social media strategy. Social media marketing is still a bit daunting for most companies in the life-sciences industry, but some vanguard organizations are already realizing the value of interacting with consumers online. To capture the benefits of the online social media […]

Radical Collaboration: Pharma’s New Players

April 26, 2013

Radical Collaboration: Pharma’s New Players Pharma companies are taking advantage of the benefits of playing well with others. The once guarded and uber competitive pharmaceutical industry is now collaborating and sharing information with partners — both inside and outside of the industry — to speed the development of drugs and address unmet needs in disease […]

Last Word

April 26, 2013

The Growing Problem of Drug Shortages John Petricciani, President of the International ­Alliance for Biological Standardization, discusses the causes and impact of drug shortages. FDA’s New Authority Over Drug Shortages On July 9, 2012, President Obama signed into law the Food and Drug Administration Safety and Innovation Act (FDASIA) of 2012. In the new law, […]

Talent Pool

April 26, 2013

Pharma Pool Debra BARRETT Teva Appoints New Senior VP Teva has appointed Debra Barrett as the new senior VP of global government affairs and public policy. She was previously serving in the role as senior VP of government and public affairs in the United States. Ms. Barrett has taken over the drugmaker’s global government affairs […]

On the Calendar

April 26, 2013

May 16-17 Thought Leader Engagement, the Role of Medical Affairs and Medical Science Liaisons in the Era of Healthcare ­Reform Hyatt at the Bellevue, Philadelphia World Congress, worldcongress.com May 20-21 2nd Annual Quality Assurance in Pharmaceutical Manufacturing Conference Alexandria, Va. Q1 Productions, q1productions.com May 21-22 Big Four One UN New York, New York American Conference […]

PharmaTrax

April 26, 2013

Pharma Trax Sales, marketing, And R&D?Trends affecting the healthcare industry Mobile Health is Poised for Growth Trending Now: As the use of technology increases, particularly smartphones, it is more important than ever for life-sciences companies to reach patients beyond the point of care to drive engagement. Only 16% of those surveyed use health apps, but […]

Tools of the Trade

April 26, 2013

New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: QuantiaMD Launches Digital Marketing Strategies Solution E-UPGRADES AND ENHANCEMENTS Oracle Launches Mobile Clinical Research Associate AG Mednet Announces Cloud Storage Solution Tools of the Trade Denise Myshko Trending Now: As a result of shrinking sales forces and restrictions on access to care facilities, pharmaceutical companies […]

What’s New

April 26, 2013

What’s New New healthcare-related products, services, and companies BBK Expands Ownership From Within TrendIng Now: Global patient recruitment company further defines how a small business can thrive. BBK Worldwide is bucking the trend by creating ownership opportunities from within. Celebrating 30 years, BBK remains one of the only independent and self-funded patient recruitment agencies, and […]

Marketing Tips & Techniques

April 25, 2013

Marketing Tips & Techniques By Robin Robinson Marketing Tips & Techniques: Blogs Trending now: Corporate blogging continues to be highly valuable in shaping a company’s online presence. Putting a Face to Your Space Twitter, Pinterest, and Facebook are the new kids on the block, garnering the most attention these days in the media, however, blogging […]

UpFront

April 25, 2013

UpFront Podcasts Value of a Credential in the Medical ­Publications Profession Thought Leader: Stacy Simpson Logan, CMPP Board of Trustees, and Waterfall Consulting What is Creativity? Thought Leader: Anthony Rotolo, True Health + Wellness New Challenges for Global Clinical Trials: Managing Supply Logistics in an Expanding Clinical Trial Universe Thought Leader: Rognvald Lamb, Fisher Clinical […]

Letter from the Editor

April 25, 2013

Inspired Leadership Pharmavoice is once again proud to support the healthcare businesswomen’s association’s (HBA) annual woman of the year event. This event, more than any other during the year, draws leaders from across the industry to celebrate the accomplishments of a distinguished group of individuals — women and men — and their contributions to mentoring, […]

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