October 2003

PharmaOutlet

January 2, 2008

HIPAA’s Impact on Informed Consent The first-ever federal privacy standards — Health Insurance Portability and Accountability Act (HIPAA) — to protect patients’ medical records and other health information provided to health plans, doctors, hospitals, and other healthcare providers took effect April 14, 2003. Developed by the Department of Health and Human Services (HHS), these new […]

Talent Pool

January 2, 2008

Executive Appointments and Promotions in the Healthcare Industry October 2003 Pharma POOL Dr. Alan Breier Dr. Michael Clayman Dr. Tim Franson Lilly Announces Personnel Changes Eli Lilly recently announced personnel changes. Alan Breier, M.D., has been promoted to the role of VP for medical and chief medical officer. Previously, Dr. Breier was a Lilly clinical […]

E-Media

January 2, 2008

Dendrite Launches Sample Program Dendrite International Inc. has launched its One-Source Sample program, which serves the entire life cycle of sample-product promotion and blends market-leading software applications with best-in-class consulting and professional services. Helping to ensure compliance with the Prescription Drug Marketing Act, the program combines Dendrite’s interactive marketing services and sample-management software solutions with […]

Diana Anderson — Recruiting an Authority

January 2, 2008

Diana Anderson — Recruiting an Authority Bringing together her knowledge in rheumatology and her expertise in patient recruitment, Diana L. Anderson, Ph.D., has helped turn RRI into a leader in rheumatology services and is positioning its sister company, D. Anderson and Company, as a leader in helping pharmaceutical and biotechnology companies recruit patients into clinical […]

Behind the Closed Door

January 2, 2008

October 2003 Behind the Closed Door By Elisabeth Pena blank canvas … or marketing opportunity? The exam room is an ideal frontier for pharmaceutical marketing messages. Companies that develop desk-top anatomical models, wall charts and graphs, and exam-table paper are gaining access to the inner sanctum, which was once considered off limits. The goal is […]

Assessing and Predicting Patient Behavior to Maximize Direct-to-Consumer Effectiveness

January 2, 2008

Assessing and Predicting Patient Behavior to Maximize Direct-to-Consumer Effectiveness Direct-to-consumer advertising has been demonstrated to be effective in bringing diagnosed patients into doctors’ offices but less so in driving undiagnosed patients to see their physicians. This represents an untapped opportunity for pharmaceutical marketers — if they can figure out how to motivate this patient segment. […]

A More Efficient FDA for the Device World

January 2, 2008

A More Efficient FDA for the Device World By Denise Myshko Quicker review times are an expected result of user fees, but in the device industry they provide a valuable resource as the sector employs technological advances as part of its submissions. If user fees work for prescription drugs, they can work for medical devices. […]

What’s New

January 2, 2008

Sheila Greco Associates Reorganizes Into Three Divisions The human-resources consulting company now offers research, recruiting, and customized competitive intelligence as well as contact lists and reports through separate business units. Sheila Greco believes her company’s evolution into separate divisions offers its clients the appropriate services that are important to them at any given time. Sheila […]

PharmaCounsel

January 2, 2008

The Effects of the HIPAA Privacy Policy Rule on Clinical Research and Registries On April 14, 2003, the privacy rule took effect and most covered entities must now comply with its provisions. The rule establishes minimum federal standards for safeguarding the privacy of individually identifiable health information. Covered entities may no longer use or disclose […]

On the Calendar

January 2, 2008

Industry Events October 15-16, 2003, Wardman Park Marriott Hotel — Washington, D.C. eSubmissions for Global Compliance This Marcus Evans conference will focus on electronic document management and publishing. Key topics will include an ICH update, changes in eCTD specifications, CDISC data standards, individual case safety reports using ICH standards, using a centralized broker, and eCTD […]

For Arts Sake

January 2, 2008

Creative Review Brand: Zoloft Client: Pfizer Debut: May 2001 Agency: Deutsch Senior VP, group creative director: Michael DePirro Senior art director: Jeisen Rodriguez Copywriter: Grace Chu Senior producer: Bruce Andreini Given the wrong agency, the wrong client, or the wrong day to fight for a good idea, this campaign could have easily ended up in […]

PharmaTrax

January 2, 2008

Sales, Marketing, and R&D Trends from Industry Analysts PharmaTrax Licensing Activity Key Component For Future Business-Development Strategies As competition in the pharmaceutical market continues to grow, effective business-development strategies are expected to become critical to maintain momentum and improve global market share for the leading pharma companies. Wood Mackenzie analysts believe that while both mergers […]

Letter from the Editor

January 2, 2008

Letter from the Editor By Taren Grom Editor Driving business forward According to the U.S. Small Business Administration, more than 50% of small businesses fail in the first year and 95% fail within the first five years. Some entrepreneurs describe their decision to set up their own business as a calculated risk. For the country […]

Table of Contents

January 2, 2008

On The Cover Flying high on a vision Even as pharmaceutical companies merge to form giant conglomerates, business leaders are choosing to step out on their own and are taking some calculated risks. They embrace the challenges that come with being an entrepreneur and strive to make a difference in the life-sciences industry. FEATURES Behind […]

What’s on Your Mind — Opinions

January 2, 2008

Opinions What’s on your mind What have you heard lately? In the September issue of PharmaVOICE, we asked readers to relate the most surprising statistics or strange facts that they have come across. PharmaVOICE learned that every human spent about half an hour as a single cell and that 70% of consumers think companies have […]

Flying High On A Vision

January 2, 2008

Flying High on a Vision By Kim Ribbink Entrepreneurs are individuals who make innovation possible; they are the people who stake their reputation, finances, and future on running their own businesses and achieving something different. As pharmaceutical and service companies continue to merge, business leaders are choosing to step out on their own and take […]

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