January 2013

What’s Your Social Media Strategy?

December 27, 2012

Social media has radically transformed the way customers and patients learn, act, and behave. So much so that many of our clients have come to expect it. So it is no surprise that the race is on to stake out an approach to integrate social media into the brand marketing mix. But unlike earlier transformations […]

Social Media and Stakeholder Engagement: Moving Beyond the Patient

December 27, 2012

It is not news that social media can be leveraged for effective marketing and communications programs at the corporate and brand level alike. Social media has been around for years (more than 10, considering Wikipedia was launched in 2001), and has been deployed with success by many pharmaceutical brands. Examples include the myriad pharmaceutical corporate […]

Digital Media and Clinical Trials: A Partnership for Delivering Speed, Cost and Quality

December 27, 2012

Effective clinical trial marketing is the backbone to trial success for many clinical trials. Finely tuned outreach programs can speed the patient recruitment process avoiding expensive clinical trial delays, and optimizing time to market of important new compounds. With more than 4,000 investigational drugs in clinical development and over 70,000 clinical research opportunities at any […]

Driving Brand Opportunity through Social Media Advocacy

December 27, 2012

Clearly, social networks are playing an increasingly important role in the healthcare decision process. According to the Pew Research Center, a third of Internet users have read someone’s commentary about health or medical issues online, and a quarter have consulted online postings reviewing specific drugs or treatments. In addition, a quarter of social network users […]

Feeding the Goat: Equal Parts Opportunity and Frustration

December 27, 2012

Is it just me or does anyone else have social media fatigue? It seems like we as an industry have spent the past three years talking incessantly about social media. We’ve wondered about the best platforms. We’ve stressed over a rogue post that sent our med/reg and legal departments begging for days of old. We’ve […]

Understanding Physicians’ Social Media Presence and Behavior

December 27, 2012

Life-sciences commercial teams are always looking for new and effective ways to communicate with healthcare professionals (HCPs). Traditional personal promotion has become more restrictive as fewer physicians are allowing visits from drug and medical device reps, and non-personal promotion channels are realizing increasing use, making it harder to differentiate products. So how about social media? […]

SHOWCASE FEATURE: Social Media: Moving Forward

December 27, 2012

According to industry statistics, millions upon millions of Americans are using social media — Facebook, Twitter, YouTube, community-based sites, Pinterest, etc. And every day the data show increasing use of social media for healthcare-related concerns. According to a recent PwC Health Research Institute (HRI) report, use of social networking sites has grown from 5% of […]

C-Suite: Sales Training

December 27, 2012

Sales Operations Strengthen Amid Tighter Budgeting In the midst of a changing commercial landscape, pharma sales operations leaders are striving to produce vibrant organizations that develop and reward team members. The total spend on sales analytics has declined 55% compared with 2008 levels, according to the TGaS Advisors 2012 Sales Operations Career Guide. “Leaders want […]

CHILE: Opportunities and Challenges

December 27, 2012

Chile is considered to be Latin America’s economic powerhouse, but it is a forgotten paradise some say because it is the most politically and economically stable country in Latin America and doesn’t generate the headlines of some of its neighbors. The Pharmaceutical Landscape Geographically anchored by the Andes and the ocean, Chile’s unique shape and […]

Regulatory: PDUFA V: Beyond User Fees

December 27, 2012

A new law could help provide increased communication and transparency with U.S. regulatory authorities. The Food and Drug Administration Safety and Innovation Act (FDASIA) — a new law that went into effect in October 2012 — is expected to bring overarching changes to the review of new medications. The law includes the reauthorization of the […]

Direct-to-Patient Campaigns: Dos and Don’ts

December 27, 2012

As the lines ­between ­traditional DTC ­and current DTP efforts blur, ­it is more crucial than ever to know what makes a DTP campaign successful. The long-established definitions of DTC and DTP are out of date and out of touch with today’s marketing environment. In just the recent past, traditional DTC focused solely on acquisitions […]

ACOs: A New Health Model for a New World

December 27, 2012

How healthcare is delivered to Medicare patients is changing as a result of the Affordable Care Act (ACA) of 2010. Accountable care organizations (ACOs) are groups of providers that aim to provide integrated and coordinated care to Medicare patients that is driven by outcomes, and, if successful, will share in any savings achieved. Healthcare delivery […]

Telehealth and Patient Outcomes: The Wave of the Future

December 27, 2012

Now more than ever, the industry faces the challenge of demonstrating that its products improve health outcomes and, therefore, companies need to take greater efforts to supply and support tools that help track patient outcomes and improve care. Experts participating in this forum about pharma’s role in telehealth represent several sectors of the industry: pharmaceutical, […]

Last Word

December 27, 2012

The Last Word Promoting Healthy Aging Jack Watters, M.D., VP, external medical affairs, at Pfizer, talks about how government policies can ­influence the health of populations around the globe. PV: What do you think is the most significant ­finding of the Economist Intelligence Unit report on healthy aging? Watters: If preventive strategies are put in […]

Talent Pool

December 27, 2012

Pharmaceutical POOL Melissa Barnes Anne Nobles Lilly Names New Ethics Chief Melissa Barnes has been promoted to chief ethics and compliance officer and senior VP president of enterprise risk management at Eli Lilly and Company. In her new role, Ms. Barnes reports to John Lechleiter, Ph.D., chairman, president, and CEO, and serves on the company’s […]

PharmaTrax

December 27, 2012

Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Soft Metrics Uncover Medical Publications’ True Value Use of Efficacy and Effectiveness May Skew Reimbursement Decisions Extraneous Data Collected in Clinical Trials Cost Drug Developers Leading Biosimilar Companies Expected to Realize Growth Five Clinical Areas Most Likely To Benefit from DNA Sequencing Russia Shows Sustained […]

Tools of the Trade

December 27, 2012

New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Symphony Health Solutions Launches ePrescribing Solutions Suite Optum Accelerates Late-Phase Research E-UPGRADES AND ENHANCEMENTS In other technology news Source Healthcare Analytics, a Symphony Health Solutions company, has launched ePrescribing Solutions Suite, a set of tools designed to benchmark how electronic prescribing influences brand performance compared […]

What’s New

December 27, 2012

New Trade Organization Launched With Goal Of Creating A Voice For Research Sites Trending Now: Industry veterans seek to give sites an active community. The Society for Clinical Research Sites (SCRS) was launched in October 2012. SCRS was founded in response to the growing need for a trade organization to represent the voice of clinical […]

Marketing Tips & Techniques

December 27, 2012

Marketing Tips & Techniques: Mobile Trending now: As the screen shrinks and opportunities increase, experts provide tips for mastering mobile marketing. Editors Note: This month, PharmaVOICE is launching a new department: Marketing Tips & Techniques. Each month, we will address an issue or emerging tactic in the marketing arena and ask experts to offer tips […]

UpFront

December 27, 2012

Randstad Searches for Inspiration Randstad, a staffing company, has launched the 2nd Annual Inspiring Experts video contest, which gives students a chance to win a $10,000 ­scholarship and professionals a chance to win $5,000 cash and $5,000 to give to their favorite charity. Videos should share your story about how you’re preparing for a future […]

Letter from the Editor

December 27, 2012

Are You Ready for 2013? You may not need to dig out the Crystal ball to predict that in 2013 one of the driving trends is going to be outcomes. How important will real-world evidence be to demonstrate a product’s value? Well, according to a PwC recent survey for its “From Vision to Decision Pharma […]

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