September 2012

Data Management and Functional Outsourcing

August 31, 2012

Mark Penniston, Senior VP & ­General Manager, Clinical ­Analytics, Theorem Clinical Research. Theorem Clinical Research is a leading midsized provider of comprehensive clinical research and development services with offices in more than 30 countries and a customer base comprised of some of the world’s leading pharmaceutical, biotech, and medical device companies. For more information, visit […]

A single, Common User Identity: The Door to an Optimized User Experience

August 31, 2012

A Single, Common User Identity: The Door to an Optimized User Experience Investigators involved in clinical trials will tell you how important single sign-on would be to them. Speaking with investigational sites involved in multiple trials, they explain how operating multiple technology solutions in each study, and running multiple studies, means they need to maintain […]

Key Data Management Strategies for Successful Late-Phase Studies

August 31, 2012

Late-phase studies present a set of unique goals and challenges unlike those in earlier phase clinical trials. Because this brand of research strives to reflect the real world, study designs are varied, data may be unavailable, and the uncontrolled environment may present unexpected results. At the same time, there already may be a large body […]

Preparing for Big Data: Laying the Foundation with Master Data Management

August 31, 2012

Preparing for Big Data: Laying the Foundation with Master Data Management Experts John Busalacchi, Senior Principal, IMS?Health. IMS Health is a leading provider of information, ­services and technology for the healthcare ­industry, covering markets in 100-plus countries around the world. For more information, visit imshealth.com. Eileen Moyer, Senior Principal, IMS?Health. IMS Health is a leading […]

SHOWCASE FEATURE: Data Management: The Dynamics of Data Management

August 31, 2012

Carrie Coutre, director, study standards implementation (SSI) operations, for Millennium: The Takeda Oncology Company, says while the traditional data management resides with the CRO, Millennium’s SSI operations department works with the CRO as the liaison for data quality and all data-related activities from study start-up through database lock. “At Millennium, we focus on oncology drug […]

Are We Paying Attention to the Right Conversation?

August 31, 2012

Al Topin, President Conversation, beyond a doubt, is the marketing buzzword of the last couple of years. Listen to the conversation. Be part of the conversation. Make sure your brand isn’t left out of the conversation. Patients on Facebook. Caregivers on YouTube. Healthcare practitioners on Sermo. Pharma on Pinterest. Everyone posting, commenting, sharing, and taking […]

Understanding the Information Needs of Today’s Healthcare Decision-Maker

August 31, 2012

Understanding the Information Needs of Today’s Healthcare Decision-Maker Women make 80% of healthcare decisions. New research provides insights on the best ways to engage them. According to recent articles in TIME magazine and Harvard Business Review, as well as a host of studies and books, the evidence is mounting regarding the financial power and business […]

The Musing of an Ad Guy: It’s All Part of the Thrill

August 31, 2012

It’s a tough world out there. And advertising is no exception. Complex strategies, audience segmentation, targeted creative concepts, and the expression of these ideas across the digital world make our tasks very challenging. Add to that the time and financial pressures that impact us all and you just have to wonder if the thrill of […]

Thrilling Clients?

August 31, 2012

In today’s pharma world of patent expirations, consolidations, downsizing, and shrinking budgets, we are finding that having “happy and satisfied” clients is no longer good enough. Today’s environment demands that agencies strive to build team chemistry, deepen relationships, and seek to “thrill our clients.” Thrilling clients is in the lifeblood of agencies, it is what […]

Direct to the ePharma Consumer in the Age of Connectivity

August 31, 2012

Direct to the ePharma Consumer — In the Age of Connectivity It is not a passing fad but a permanent shift. E-pharma consumers are here to stay, requiring pharmaceutical and medical device companies to adapt to the new digital environment. However, to understand the hesitancy of the pharma industry and FDA toward direct-to-ePharma consumers, it […]

Why Getting A Foot In the Door These Days Doesn’t Involve a Foot…or even a person

August 31, 2012

Jeff Meehan, Chief Commercial Officer, MD On-line MD On-Line Inc. is a leading provider of electronic data interchange (EDI) solutions that facilitate the critical connection ­between doctors and payers. For more ­information visit mdon-line.com. { For more information about Instinctive Data, call 1-800-914-1500 or email contact@instinctivedata.com. Pharma marketing has undergone some drastic changes over the […]

PR Can Help Brand Planners Do More With Less

August 31, 2012

Jeff Hoyak, President, MCS Healthcare Public Relations MCS Healthcare Public Relations is an ­independent, award-winning global ­communications agency, which has ­provided its clients with creativity, service and results since 1985. { For more information, visit mcspr.com. creative PRApharma product manager who fell asleep in the 1980s and woke up today would feel a lot like […]

Increasing Valuation by Early Integration of Identity Development Into Commercialization

August 31, 2012

At most life-sciences investment conferences, you’ll often see a brilliant biochemist in a darkened auditorium enthusiastically presenting his company’s new molecule. His scientist-to-scientist talk, peppered with pathways, establishes him clearly to be a top thinker in his field. His PowerPoint slides could fill a textbook, rich in detail and crammed with text. Meanwhile, his audience […]

Can We Make Non-personal Promotion Feel More Personal?

August 31, 2012

Can We Make Non-personal Promotion Feel More Personal? Personal promotion — which for years was defined as a physician office visit — is in danger of becoming extinct. I liken the evolution of pharma’s rep-focused selling model to a Tyrannosaurus rex: once massive in size, initially considered to be a strong predator, and now viewed […]

SHOWCASE FEATURE: Marketing: Marketing Without Wires

August 31, 2012

Throughout pharma history, marketers have always gone where the consumers are — and where they are today, in growing numbers, is on the mobile Web. An estimated 81% of physicians surveyed say they use a smartphone, while 75% specified using an Apple iPhone, iPad, or iPod, according to the Manhattan Research report, Digital Health 2012: […]

Facing the Challenges of Global Product Registration

August 30, 2012

Facing the Challenges of Global Product Registration Robin Robinson One could say keeping track of global product registrations and staying compliant with regional and international regulations is more difficult than herding cats — if that common phrase used to describe a situation where numerous and competing elements that constantly change and need to be coordinated […]

Insights from the C-Suite: Pharmaceutical Companies

August 30, 2012

Insights from the C-Suite: Pharmaceutical CompaniesThe pharmaceutical industry is facing a number of well-publicized challenges: increasing generic competition, pricing pressures, innovation hurdles, Wall Street scrutiny, etc. C-suite pharmaceutical executives who were also featured in the PharmaVOICE 100 provide their insights on what they believe are the biggest challenges they as well as the industry face. […]

Coming of Age: India Grows in Stature

August 30, 2012

India’s pharmaceutical industry is now the third largest in the world in terms of volume and stands 14th in terms of value. The country’s pharmaceutical market is expected to reach $55 billion in 2020 from $12.6 billion in 2009. And with a population of 1.1 billion, India is predicted to be the most populous nation […]

The Era of Transparency

August 30, 2012

Now that the Supreme Court has upheld the constitutionality of the Affordable Care Act, pharmaceutical companies must continue to move forward to implement the provisions in the law. One such provision is the Physician Payment Sunshine Act, which requires manufacturers of pharmaceuticals and medical devices to report to the Centers for Medicare & Medicaid Services […]

Companion Diagnostics: Partnering for Success

August 30, 2012

As the development of personalized medicine gains momentum, device and pharmaceutical companies are collaborating in their development efforts. They are creating partnerships for the development of diagnostics to accompany clinical trials. In fact, there has been an acceleration of companion diagnostics partnerships, according to a report published last December by PwC. This will continue as […]

Patient E-ngagement: A Marriage Made in Cyber Space

August 30, 2012

It wasn’t very long ago that industry involvement with social media consisted of only what our experts call “buzz monitoring,” or the analysis and interpretation of patients’ public comments in online communities. While this practice was a good place to start, the industry is set to take the next step beyond to participate in the […]

Hitting the Target with Behavioral Marketing

August 30, 2012

The concept of behavioral marketing is not new, but with the advent of technology and new marketing tools, the industry is able to connect with its consumers on a very individual level, creating the ability to impact behavior and health outcomes on an almost molecular scale. While data are crucial to the formula, knowing how […]

Last Word

August 30, 2012

Continuing Efforts Toward Data Standardization Paula Brown Stafford, President of ­Clinical ­Development at Quintiles and Chair of the CDISC Board of Directors, shares her thoughts on data ­standardization. PV: Why is data standardization so important? Brown Stafford: Lack of standardization often leads to undesirable outcomes. One simple example that is often cited in such discussions […]

Talent Pool

August 30, 2012

Pharmaceutical POOL Dr. Dipak PANIGRAHI Silvia TAYLOR Sucampo Names Executives Global pharmaceutical firm Sucampo Pharmaceuticals has added two VPs to its leadership team. Sucampo has appointed Dipak Panigrahi, M.D., VP, medical affairs. Dr. Panigrahi’s responsibilities include establishing and leading Sucampo’s medical science liaison department; leading medical message development, publications planning, key opinion leader development; and […]

PharmaTrax

August 30, 2012

Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Compliance Programs Make Room for Integrity Agreements Use of PROs in Product Evaluations on the Rise Other market insights… Patent Cliff Hits Global Pharma Market Growth Declining R&D Budgets Drive Drug Discovery Outsourcing Sidebar: Q: How frequently do you use an application on a smartphone […]

Social Media

August 30, 2012

Social Media Social Media Trends, Regs, and Apps Featured Briefs: Janssen Healthcare Innovation Develops Mobile Medication Reminder Platformfs: Janssen’s Mobile Adherence Platform is Product Agnostic Sermo Beefs Up Interactive Health Education Centers Txt4Health spreads diabetes awareness in New Orleans Merck and Geisinger Partner on Care Management Solutions TECH CHECK Apps, Tweets, and Videos… Janssen’s Mobile […]

Tools of the Trade

August 30, 2012

New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: OpenQ SafeGuard Manages Social Enterprise Compliance Risk System Aims to Reduce ­Research Cycle Times In other technology news… E-UPGRADES AND ENHANCEMENTS Site Offers New Way for Life-Sciences Firms to Find Partners Journal Site Customized for ­Internal Medicine Specialists Tools of the Trade OpenQ SafeGuard is […]

What’s New

August 30, 2012

New Healthcare-related Products, Services, and Companies Featured Briefs: Core-Create Merges with Brandkarma CST Supports Established ­Pharmaceutical, OTC Brands In other news… HHS Creates New Centers for Medical Countermeasures AROUND THE GLOBE The Core Nation’s healthcare marketing communications companies, Brandkarma and Core-Create, have merged under the Brandkarma banner. Ken Ribotsky, president and CEO of both Brandkarma […]

UpFront

August 30, 2012

Awards… Abbott Named One of the Best Workplaces in Europe The Great Place to Work Institute named Abbott one of the Best ­Multinational Workplaces in Europe. The company was specifically ­honored for workplace leadership in Belgium, Denmark, Ireland, Norway, and Portugal. This is the third ­consecutive year that Abbott has earned this recognition. Bayer Executive […]

Letter from the Editor

August 30, 2012

Going for Gold For two weeks, every two years, I hear trumpets in my sleep. Yes, I am an Olympics junkie. I am one of those fans who watches more than just the marquee events. Don’t get me wrong; I love the prime-time televised competitions and watching the favorites and underdogs reach the medal stand. […]

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