May 2012

How Apple Leads through Innovation Excellence

April 27, 2012

Contributed by Apple’s breathtaking rate of innovation is nothing short of astonishing. The company’s market cap is the highest in human history. And analysts project that Apple will cross the $1 trillion mark by 2014. How do they do it? What is the secret behind Apple’s innovation machine? And how could we apply those same […]

Expanding Reps’ Value through Learning & Development

April 27, 2012

Expanding Reps’ Value through Learning & Development As new technologies emerge, industries often take a good, hard look at how they do business. This has been true in sectors like retail, publishing, and, of course, healthcare. In our industry, companies are exploring the potential of technological advances, such as e-detailing and mobile marketing, at the […]

SHOWCASE FEATURE: Training – A Meeting of Like Minds

April 27, 2012

Amid the debate over rep counts, specialty focus, and adoption of new technologies, the salesforce’s ­ central mission remains constant: to achieve a meaningful face-to-face engagement with prescribing physicians. “By continuing to focus on understanding our customers’ needs and objectives and adapting to a changing landscape, we create strong partnerships that ­ultimately ­better serve the […]

HBA’s 2012 Rising Stars

April 27, 2012

Meet the 105 Healthcare Businesswomen’s Association’s Rising Stars… By Taren Grom, Editor HBA’s 2012 Rising Stars These high-potential women, who ­represent all facets and ­disciplines of the ­life-sciences industry, are being ­recognized by their companies for: H Significantly contributing to their organizations. H Exemplifying true leadership and acting as a role model for others. H […]

Insights from the C-Suite: Biotechnology Companies

April 27, 2012

C-Suite Biotech Companies Insights from the C-Suite: Biotechnology Companies Biotech executives address the need for regulations that address the specific needs of biotech and how funding challenges can impact innovation. According to a recent report by US Biotech Market Analysis, the United States represents the world’s largest biotechnology market, leading with its innovation, extensive R&D, […]

Global Supply Chain: Information Drives Transformation

April 27, 2012

Robin Robinson Connecting directly with ­patients will be a new role for the supply chain ­function. There are a number of factors that are expected to reshape global supply chain processes, but none more than the onset of comparative effectiveness and the need to monitor and document patient outcomes in the United States. This alone […]

The Sun Keeps Rising on Japan’s Pharma Industry

April 27, 2012

Kim Ribbink Japan’s numerous universities and research institutions, cutting-edge research, ­­ state-of-the-art technology, and high-quality manufacturing facilities are the hallmarks of a leading market for the pharmaceutical industry. Japan is one of the world’s lead developers of pharmaceuticals and currently the leading pharmaceutical market in the Asia-Pacific. Japan’s pharmaceutical market is forecast to grow at […]

Addressing Reimbursement During Development

April 27, 2012

Denise Myshko Pharma companies are experiencing greater scrutiny from government, private payers, and consumers. Creating a comprehensive reimbursement plan that begins at early phases of product development is essential in successfully obtaining coverage. Increasingly in the United States and in Europe, payers and stakeholders are making a more rigorous assessment of the value new pharmaceutical […]

New Course for Biotherapeutics

April 27, 2012

Denise Myshko Companies developing biotherapeutics are beginning to study indications beyond cancer and autoimmune and infectious diseases and are researching how antibodies and proteins can be used to treat other conditions, such as pain and cardiovascular conditions, that have traditionally been treated with small molecules. The demand for biologics continues to increase. In fact, the […]

Regional Marketing Strategies

April 27, 2012

Critical to Brand Success Robin Robinson Many new factors are driving the need for regional ­segmentation. The playing field has changed. Life-sciences companies are working with reduced budgets in more dynamic and diverse markets spanning the world. It’s the proverbial do-more-with-less situation. As marketers are ever-more mindful of cost-savings and ROI, it must use more […]

Last Word

April 27, 2012

Word Building Strong Partnerships John Gargiulo, President and CEO of Daiichi Sankyo Inc., talks about how a philanthropic gift 100 years ago led to a global collaboration for drug development. PV: What is Daiichi Sankyo’s connection to ­Washington, D.C.’s cherry trees? Gargiulo: One hundred years ago this past March, at a time when the U.S.-Japan […]

Talent Pool

April 27, 2012

Talent Pool executive appointments and promotions in the healthcare industry By Carolyn Gretton Pharmaceutical POOL Dr. Charlotte KREMER Astellas Names Global Medical ­Affairs Head Charlotte Kremer, M.D., has joined Astellas Pharma as head of the global medical affairs organization. Dr. Kremer was Pfizer’s VP, therapeutic area head for ophthalmology, PVD, rare diseases and neuroscience. She […]

Tools of the Trade

April 27, 2012

Tools of the Trade New electronic and web-based applications, sites, and technologies By Carolyn Gretton New Tool from HealthSTAR Provides Virtual Bridge ­Between KOLs, HCPs Trend: New advances in digital platforms are allowing for the capture of peer-to-peer programs via a digital platform that can deliver key opinion leaders directly to healthcare practitioners. HealthSTAR ­Communications’ […]

What’s New

April 27, 2012

What’s New New healthcare-related products, services, and companies By Carolyn Gretton CAHG Joins Forces With TBWAWorldHealth Trend: Alliances among global communications companies aim to help healthcare clients in major and pharmerging markets to create a healthier world. CAHG, a healthcare communications agency, has formed a strategic alliance with TBWA/Worldhealth as the network’s lead healthcare professional […]

Social Media

April 27, 2012

Social Media Social Media trends, regs, and apps By Robin Robinson Industry Leaders Adjust Social Networking Activities Trend Watch: Companies add, abandon Facebook, increase blog presence, join Pinterest. ViroPharma Launches Hereditary ­Angioedema Facebook App ViroPharma, the maker of Cinryze, launched the hereditary angioedema (HAE) Family Tree Facebook app to raise awareness and encourage testing and […]

PharmaTrax

April 27, 2012

Pharma Trax Sales, marketing, And R&D?Trends affecting the healthcare industry By Carolyn Gretton GSMA Forecasts Robust Mobile Health Market Growth Areport conducted by PwC for the GSMA predicts the growth of the mobile health (mHealth) market will result in $23 billion worth of revenue opportunity by 2017. The report, Touching Lives through Mobile Health: Assessment […]

UpFront

April 27, 2012

INDUSTRY at Large Awards… Medicis Receives Recognition for Ethical Initiatives Medicis has been selected for the second consecutive year as the only pharmaceutical company in the world named to the Ethisphere ­Institute’s World’s Most Ethical ­Companies (WME) list. This award recognizes high-performing ­organizations that have achieved leadership positions in their ­respective industries through ­exemplary business […]

Letter from the Editor

April 24, 2012

PharmaVOICE The forum for the industry executive Volume 12 • Number 5 Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh Managing EDitor Denise Myshko Senior EDitor Robin Robinson features EDitor Kim Ribbink Contributing Editor Carolyn Gretton design associate Ariel Medel national account managerS Trish Kane Cathy Tracy WEBCAST?NETWORK?PRODUCER Daniel Limbach CIRCULATION Assistant Kathy […]

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