April 2012

Five Keys to Successful Medical Affairs Innovation

March 26, 2012

Contributed by Jim Mercante, Sr. Vice President, Innovation, TGaS ­Advisors, a division of KnowledgePoint360 One of the best ways to attract, motivate and retain high-energy people with talent, ingenuity, drive and enthusiasm is to develop a culture focused on innovation excellence. An essential aspect of this culture at today’s leading pharma companies is the ability […]

Maximizing the Value of Medical Affairs in Today’s Changing Environment

March 26, 2012

This is truly an exciting time for our colleagues in medical affairs. Following two to three years of shifts in responsibilities and funding for projects, it is now time to reassess the possibilities. The whole of medical affairs is positioned to become a designing factor in the future of compound development, scientific communications and improved […]

SHOWCASE FEATURE: Medical Affairs: A Bridge to Better Outcomes

March 26, 2012

SHOWCASE FEATURE: MEDICAL AFFAIRS A Bridge to Better Outcomes By Carolyn Gretton The medical affairs organization within pharmaceutical, biotech, and device companies has moved beyond its traditional support role, evolving into a global group that provides a critical conduit between a wide range of internal stakeholders and the external clients they serve. “Medical affairs is […]

SHOWCASE FEATURE: IRBs: Remaking the Rules

March 26, 2012

By Carolyn Gretton Institutional review boards (IRBs) and research compliance offices remain at the forefront of providing responsible protection of human subjects within the research environment, but the differences in how each group interprets and implements these responsibilities can directly affect the function of both entities. “Before the start of any study, we provide the […]

Global Patient Recruitment

March 26, 2012

Robin Robinson Social media, regulations, and outsourcing are shaping global trial recruitment models. According to a recent CEI ­survey, more than 20% of ­responding companies use text messaging for patient visit ­reminders in Phase I through Phase III. Source: Cutting Edge Information As is true in almost every sector of the world, social media and […]

C-Suite Digital/Interactive Agencies

March 26, 2012

A staggering 4.8 trillion display ad impressions were delivered across the U.S. web in 2011 as brand advertisers continued to shift dollars to the digital medium. According to a recent comScore report, U.S. Digital Future in Focus 2012, the shift in ad dollars has magnified the need for greater transparency and accountability in ad delivery […]

France Puts Health on the Map

March 26, 2012

France is renowned for the quality of its healthcare ­system, competitive R&D ­environment, and worldwide translational medicine centers of excellence in several ­disease states. By Kim Ribbink France is a leading light in the area of healthcare and pharmaceuticals. Today, France is the second largest European country with 65 million people, just behind Germany with […]

Clinical Trial Technology Continues to Evolve

March 26, 2012

By Denise Myshko Electronic processes for data collection are now widely used in clinical trials. But the use of technology and electronic processes for the operational side of trials is still ­lagging. Ten years ago, when PharmaVOICE first started writing about clinical trial technologies, electronic data capture (EDC) was expected to be the magic bullet […]

Patient Communities: Getting to Know You

March 26, 2012

Patient Communities: Getting to Know You By Robin Robinson The industry is tapping into the wealth of market research available through patient communities. In 2010, UCB and PatientsLikeMe launched a patient community designed as an online forum for epilepsy patients to share their experiences in order to, hopefully, improve their own personal disease management. UCB […]

Competitive Intelligence and Strategy in Today’s Environment

March 26, 2012

s the industry experiences a myriad of new pressures, many of its tried-and-true business practices are shifting to meet new challenges, and the world of competitive intelligence (CI) is no exception. Some in the industry are predicting that not only will CI soon be defined differently, but its role and influence are also evolving. The […]

Last Word

March 26, 2012

The Promise of Stem Cell Therapies for Chronic Diseases Andrew Pecora, M.D., Chief Medical Officer and Director at Neostem, discusses the company’s work using stem cells for cardiovascular conditions. The company’s lead product candidate, AMR-001, is for the preservation of heart function after a heart attack. PV: What are the opportunities for stem cells in […]

Talent Pool

March 26, 2012

executive appointments and promotions in the healthcare industry By Carolyn Gretton Pharmaceutical POOL Dr. Rob KOREMANS Former Sanofi VP Takes Lead Role at Teva Europe Teva Pharmaceutical Industries has appointed Rob Koremans, M.D., to succeed Dr. Gerard van Odijk as president and CEO, Teva Europe. Dr. Koremans joins Teva from Sanofi, where he was senior […]

PharmaTrax

March 26, 2012

Sales, marketing, And R&D?Trends affecting the healthcare industry Study Explores How Consumers Interact With Pharma Companies Trend: Growing numbers of patients are turning to social media and digital tools to obtain drug ­information before meeting with their physicians, representing a key opportunity for many brands. Manhattan Research’s most recent ePharma Consumer study, fielded in the […]

Social Media

March 26, 2012

Social Media trends, regs, and apps By Robin Robinson AstraZeneca Hosts Tweet Chat To Increase Awareness of Patient Assistance Programs Trend: Pharma uses Twitter to expand reach beyond traditional channels. AstraZeneca recently earned kudos for hosting a one-hour live tweet chat using the hashtag #rxsave that discussed its patient assistance programs. In reports about the […]

Tools of the Trade

March 26, 2012

New electronic and web-based applications, sites, and technologies By Carolyn Gretton Purohit Navigation Launches Web-based Communications Platform Integrated healthcare brand solutions company Purohit Navigation’s recently implemented Summit workflow system handles and automates approval processes of a variety of documents from concept to copy to finished work, allowing all participants of a project to see the […]

What’s New

March 26, 2012

New healthcare-related products, services, and companies Transparency Life Sciences Launches with Open Innovation-Based Model Trend: This new breed of drug development company aims to achieve much greater efficiency in its ­patient-centric trials by harnessing the power of collaborative intelligence, advances in telemedicine, and full data transparency. Transparency Life Sciences (TLS) is a new drug development […]

UpFront

March 26, 2012

Upfront Awards… CSL Honored for Work in Rare Diseases CSL Behring is the recipient of a 2012 European Organization for Rare ­Diseases Award for its work in ­developing and ­manufacturing ­therapies used to treat rare and ­serious medical ­conditions. One of the primary criteria for the award is a demonstrated commitment to ­providing access to […]

Letter from the Editor

March 26, 2012

The forum for the industry executive Volume 12 • Number 4 Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh Managing EDitor Denise Myshko Senior EDitor Robin Robinson features EDitor Kim Ribbink Contributing Editor Carolyn Gretton design associate Ariel Medel national account managerS Trish Kane Cathy Tracy WEBCAST?NETWORK?PRODUCER Daniel Limbach CIRCULATION Assistant Kathy Deiuliis […]

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