September 2003

Talent Pool

March 20, 2008

90 S e p t e mb e r 2003 PharmaVOICE Pharma POOL Stanley BARSHAY Dr. Stephen CHANG Dr. John CURNUTTE Dr.Thomas KOESTLER Dr. Catherine STRADER ScheringPlough Implements Organizational Changes ScheringPlough has announced organiza tional changes within ScheringPlough Research Institute (SPRI) designed to fully integrate all drugdiscovery functions within SPRI, the pharmaceutical research and devel […]

E-Media

March 20, 2008

86 S e p t e mb e r 2003 PharmaVOICE EMEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES optiTRAX, a budgeting and workflow manage ment tool launched by Blue Diesel, has been devel oped specifically for the pharmaceutical and biotech industries. optiTRAX is a secure Webbased applica tion that allows companies and their […]

What’s New

March 19, 2008

weaknesses of a product’s message,” says Howard Ziment, CEO.“What the Messagez approach does is qualify, or even eliminate, much of that debate so product directors and agencies can spend more time and energy being creative.” The Messagez approach involves several phases.First, it assures the cre ative process starts with the largest set of message elements […]

On the Calendar

March 19, 2008

September 1819,2003,Westin Princeton — Princeton,N.J. 2nd Annual Edetailing The Center for Business Intelligence’s eDetailing confer ence will provide an interactive forum to discuss how this innovative tool allows companies to access more physicians and ultimately increase sales. For more information, contact the Center for Business Intelligence at 8008178601, email cbireg@cbinet.com, or visit cbinet.com. September 18 […]

PharmaTrax

March 19, 2008

76 S e p t e m b e r 200 3 PharmaVOICE Johnson & Johnson is TOP PHARMA COMPANY IN LONGTERM CARE Johnson & Johnson has been selected as the best overall pharmaceutical company by longte rm care (LTC) pharmacists participating in Verispan’s spring 2003 Nursing Home PharmacyProvider/Con sultant Promotional Audit. Johnson & Johnson […]

For Art’s Sake

March 19, 2008

CREATIVE review There is a fundamental honesty and integrity in the execution that shies away from nothing. It is bold and stark and vivid, demonstrating real people confronting lifethreatening infections.The photographs are not slick or computer enhanced.They are timeless, fragile, and exquisite … and truthful. And that is rare indeed.In an industry littered with smiling […]

PharmaOutlet

March 19, 2008

Direct to consumer advertising has received a great deal of attention in the past few years. No other market segment has received as much analysis, scrutiny, criticism, support, and debate as DTC. Along the way, the industry has also had the opportunity to learn a number of lessons to build upon past results. The growth […]

PharmaCase

March 19, 2008

70 S e p t e mb e r 2003 PharmaVOICE For many phar maceu t i ca l ma r keters, the excite ment of launching a brand Website is short lived. Every thing that seemed so perfect, from the cre ative concept to the graphics and content,quickly comes under suspicion when monthly reports […]

Joseph F. Donahue-Destined for Science

March 19, 2008

Destined for Science As one of the new breed of 40something business leaders, Joseph F. Donahue is bringing a multidiscipline skill set to help LION bioscience become the leader in improving research productivity within the lifesciences industry. BY KIM RIBBINK 64 S e p t e mb e r 2003 PharmaVOICE JOSEPH Donahue esearching and […]

The Great Divide

March 19, 2008

58 S e p t e mb e r 2003 PharmaVOICE ALL TOO OFTEN MARKETING AND R&D ARE AT ODDS ON HOW TO BEST ALLOCATE RESOURCES TO SUPPORT THE PIPELINE.THIS DISCONNECT BETWEEN SALES AND SCIENCE THREATENS THE FUTURE OF THE PHARMACEUTICAL INDUSTRY. The GREATDivide IN AN EXCLUSIVETO PHARMAVOICE, MICHAEL MENARD,PRESIDENT OF THE GENSIGHT GROUP INC., […]

A Temporary Solution

March 19, 2008

50 S e p t e mb e r 2003 PharmaVOICE clinical trial staffing A T E M P O R A R Y S O L U T I O N the days of temps as lowwage, lowstatus secretaries without benefits have passed. Now highly specialized — and often highly paid — scientists and […]

The Trials of Youth: Bringing Children Into Clinical Research

March 19, 2008

42 S e p t e mb e r 2003 PharmaVOICE Trialsof Youth The After the fall of the pediatric rule, Congress is moving forward to provide the Food and Drug Administration with the authority to mandate the testing of prescription drugs in children. B R I N G I N G C H I […]

Prevention Through Intervention

March 18, 2008

It’s in the pharmaceutical industry’s best interest to develop disease-management programs, which can bring additional sales and long-term relationships with payer organizations.

Opinions

March 18, 2008

8 S e p t e mb e r 2003 PharmaVOICE other incentives. It was only a matter of time before customer rewards led to increased demands from all business categories, includ ing pharmaceuticals and healthcare. Another trend in healthcare is the increasing portion of the healthcare bill being demanded of the con sumer. Considering […]

A Special Breed of Leader

March 18, 2008

12 S e p t e mb e r 2003 PharmaVOICE BREEDOFLEADER I got into this business with the ultimate objective to help people. I can’t think of a better way to begin every day. The minute I get in the car and start driving to work I get excited because I know what I […]

Raise Your Voice — Letters

March 18, 2008

6 S e p t e m b e r 2003 PharmaVOICE RAISE your voice Few lessons learned I am writing to offer my feedback about the article “The Lessons of Greed” in the July 2003 issue of PharmaVOICE. As a clinicalresearch professional involved with ensuring the ethical conduct of clinical trials, I have closely […]

Letter from the Editor

March 18, 2008

PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Three, Number Nine PharmaVOICE is published 12 times per year by PharmaLinx LLC, P.O.Box 327, Titusville, […]

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