October 2011

From Operational Excellence to Strategic Partner: A Call to Action for Pharmaceutical Marketing Operations

September 27, 2011

Pharmaceutical marketing operations is in transition. As brand teams shrink and demands grow, particularly in such areas as medical/regulatory/legal (M/R/L) review and speaker management, pharma executives increasingly turn to marketing operations for help. Marketing operations has traditionally focused on operational excellence, delivering services to brand teams, and supporting company marketing initiatives. They sit with brand […]

Connecting with Professional and Patient Targets: Going Back to the Future with Live Telephone Interviewing

September 27, 2011

More than a decade ago, the Internet took the market research world by storm. Online studies offer a fast, simple, cost-effective way to reach target audiences. A wide range of factors, however, often makes healthcare projects difficult to complete using online alone: Gatekeepers — such as office managers — filter out surveys before physicians see […]

Agency Ideals

September 27, 2011

So with all due caveats, asterisks, and apologies for oversimplifying what is truly a complicated, messy affair, and at the risk of sounding overly Aristotelian, I’m convinced there are only four basic ideals involved in the creation and management of an ad agency: The Clients, The Work, The Money, and The People. These four ideals […]

Is the Business of Health Care Getting in the Way of Providing Good Health Care?

September 27, 2011

“It’s not my job to sell your treatment.” This was a profound statement I heard a few years ago from a physician during market research. Today, I think I would hear something significantly more threatening: “I can’t afford to use your treatment.” In the last few years, thousands of smaller practitioners have been getting out […]

SHOWCASE FEATURE: Marketing on a Two-Way Street

September 27, 2011

Social media is seen by many as today’s equivalent of meeting friends for a chat at the local diner or coffee shop, albeit with a much wider reach and somewhat longer life span message-wise. Joe Willis, VP, sales and marketing, SkinMedica, notes that social media is easy to access and instantly connects users with a […]

Hello South Africa

September 27, 2011

A Diverse and Sophisticated Market With a diverse population, a thriving research environment, strong infrastructure along with geographic reach into the rest of Africa, South Africa has many advantages for the global pharma industry. With its population of more than 50 million people from diverse ethnic backgrounds, South Africa offers excellent opportunities for both local […]

New Science Means New Ways to Target Disease

September 27, 2011

Epigenetics — the study of changes in gene expression — is ­rapidly ­emerging as a field that presents tremendous opportunity for drug discovery. We are on the edge of a new biology. It turns out that our genes are just part of the story about what makes us who we are. Much has been learned […]

30 Years of AIDS Research

September 27, 2011

Antiretroviral agents have revolutionized treatment for HIV/AIDS. But there is still a ­tremendous need for prevention and less-costly therapies. Much progress has been made over the last 30 years in the HIV/AIDS arena. HIV infection is no longer considered a death sentence, thanks to antitretroviral “cocktail” medications. Experts say the biggest advance over the last […]

Social Media and Patient Education

September 27, 2011

From pharmaceutical companies to patient organizations, the ­industry taps into the power of ­educating patients through ­social media channels. With a growing number of patients using social media to manage disease and chronic conditions, the industry is beginning to offer its educational materials via those channels as well. According to Yolanda Marie Johnson-Moton, strategy consultant, […]

A Changing Market Environment Requires New PLM Strategies

September 27, 2011

In a market environment that is increasingly value-based, the industry must begin to review its product life-cycle management (PLM) strategy and prepare for more effective ways to cope with the evolving challenges when it comes to pipeline maintenance. For example, companies need to start implementing PLM earlier than ever before. Instead of approaching PLM as […]

Last Word

September 27, 2011

Taking Innovation to a New Level Ulrich Betz, Ph.D., Director at Merck Serono Portfolio Development and Head of the Department Center of Innovation, talks about fostering innovation and entrepreneurial thinking within the company. PV: What is the Merck Serono internal Innospire innovation program? Betz: Innospire is an internal initiative that allows people across all divisions […]

Talent Pool

September 27, 2011

Pharmaceutical POOL Greg IRACE Anne WHITAKER Sanofi Shifts U.S. Leadership Sanofi has named Greg Irace senior VP, global services. Mr. Irace leads the global information systems function and is responsible for shared support functions across all Sanofi businesses in North America. He also plays a key role in the development of a global strategy for […]

Pharma Trax

September 27, 2011

Sales, marketing, And R&D?Trends affecting the healthcare industry Vision and Planning are Key to Efficient Real-World Data Use Trend: Market forces are driving the need for real-world data in the life-sciences industry. Recommendations for ­­Real-World Data Research » Develop a shared vision for RWD research. An ­education program explaining why RWD is ­important and how […]

Social Media

September 27, 2011

Social Media trends, regs, and apps Number Of Healthcare Organizations Using Social Media Grows Trend: More U.S. hospitals are implementing social media for better health outcomes. Out of 1,188 Hospitals, Mayo Clinic Leads in Social Media According to Ed Bennett, director of Web operations at the University of Maryland Medical Center, more than 1,000 hospitals […]

Tools of the Trade

September 27, 2011

New electronic and web-based applications, sites, and technologies POR Provides Real-Time Engagement Between Doctors and Brands Trend: Driven by physician access issues and shrinking sales forces, pharma brand marketers are looking for ways to use nonpersonal and digital promotion more effectively to impact prescribing ­behavior. With the launch of PharmaConnect, Physicians Office Resource (POR) has […]

What’s New

September 27, 2011

New healthcare-related products, services, and companies Lumina Seeks to Support Medical Affairs Teams Trend: Pharma and biotech medical affairs organizations are playing an increasingly critical role in addressing the information needs of healthcare professionals and patients. KnowledgePoint360 has launched Lumina, a suite of targeted medical communications and strategic services focused on the needs of medical […]

Outlet

September 27, 2011

Opinions, insights, and commentary from around the industry Getting to Variable Costs: Regulated Cloud-Sourcing Emerges Chuck Saldarini, CEO of Sentrx Safety ­Solutions, is redefining the standard for safety services by putting best practices into action, developing innovative solutions founded on experience, converging science and technology with common sense, and creating a climate focused on clients. […]

UpFront

September 27, 2011

Awards… » Agile Recognized by New Jersey Group Agile Therapeutics has been named Life Sciences Company of the Year by the New Jersey Technology Council, a nonprofit ­organization supporting growth in N.J.’s various technology ­sectors, including health sciences. » Ogilvy Wins Spanish Awards Ogilvy CommonHealth Worldwide, together with Ogilvy & Mather’s ­Mexico-based agency, won seven […]

Letter from the Editor

September 27, 2011

Letter from the Editor Nurturing the Life Cycle The challenges facing the industry — declining R&D productivity, a changing healthcare landscape, and increasing competition from generics, among others — have been well-publicized. In the past, cost-cutting measures, outcomes, and trial management improvements were employed to address productivity. But according to Oracle, new approaches need to […]

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