May 2011

From Blockbuster to Specialty Sales

April 25, 2011

Specialty pharma companies that solely focus on drugs ­targeted to a specific group of patients are seizing the ­opportunity to make inroads into physician prescribing ­practices by carefully tailoring their sales and marketing ­activities. From Blockbuster to Specialty Sales It seems as if all aspects of the pharmaceutical industry are transitioning from a blockbuster to […]

HBA’s 2011: Rising Stars

April 25, 2011

These high-potential women, who ­represent all facets and ­disciplines of the ­life-sciences industry, are being ­recognized by their companies for: Significantly contributing to their organizations. Exemplifying true leadership and acting as a role model for others. Assisting those in subordinate or peer positions and being a team player. Exhibiting dedication to the healthcare industry. Being […]

Navigating the New ­Communications Landscape

April 25, 2011

The ways patients seek and share information—both in and out of the doctor’s office—are undergoing radical change. From the rise of the Internet to the explosion of social media to the growing patient demand for active participation in treatment decisions, a multitude of forces are converging to re-shape the healthcare communications landscape. Pharmaceutical companies must […]

Managing Change in Healthcare Market Research

April 25, 2011

After years of conservative stagnation healthcare market research is on the threshold of major and unstoppable change. How will this change impact research firms and their clients and how can it best be managed? Change Drivers There are two main drivers of change in the industry: 1. Technology which is giving us new data collection […]

Be Successful in the New World of Accountable Care Organizations

April 25, 2011

In a few months, there will be a fundamental shift in how some Medicare providers operate with the beginning of the Medicare Shared Savings Program. In January 2012, Accountable Care Organizations (ACOs) identified by the U.S. secretary of Health and Human Resources will emerge that practice differently — placing greater emphasis on the value of […]

Integrating Empowerment

April 25, 2011

The healthcare market continues to undergo a dramatic change that has created a storm of intersecting and interacting dynamics, points of view, and stakeholders. In the face of this increasing complexity, what is needed is the identification of foundational dynamics that clarify and unite this multitude of interconnected and interacting changes. One such foundational dynamic […]

SHOWCASE FEATURE: Honing the Edge

April 25, 2011

“Almost 70% of companies ­participating in a recent study use a decentralized market ­research structure, and yet often don’t provide training for the skills that make cross-functional decentralized structures work.” Market research, long a key component of success in most pharma operations and strategies, is becoming even more vital as emerging markets, growing payer influence, […]

Ahn Nyeong: South Korea Emerges

April 25, 2011

In just three years, South Korea has been reclassified from an emerging market to a developed market by IMS. This is based on South Korea’s GDP level, as well as a well-established and growing economy, rising income levels, better living conditions, and an improved healthcare system that has led to general improvements in public health. […]

Tapping Into the Power by ­Getting Personal

April 25, 2011

More and more patients are using Facebook, YouTube, Twitter, and other social media outlets to discuss their health and treatments with peers and caregivers. Social media tools have become an effective way to expand reach, foster engagement, and increase access to credible, science-based health messages, reports the Centers for Disease Control and Prevention. The interactions […]

Partnering for Diagnostics

April 25, 2011

Molecular diagnostics, one of the fastest growing segments in the diagnostics market, are key enablers in delivering personalized medicine. According to industry consultants, molecular diagnostics are set to become the dominant platform in clinical medicine. But currently only about 10% of labels for FDA-approved drugs contain pharmacogenomic information. One of the challenges, experts say, is […]

Creating a Personalized Medicine Strategy

April 25, 2011

Considered broadly, healthcare is personal. The goal of medical practitioners has always been to get the right drug to the right person at the right time at the right dose. But now industry experts say personalized medicine is at a tipping point as a multitude of factors converge, including advances in technology, dropping price points, […]

mHealth: Pharma’s Next Blockbuster

April 25, 2011

The practice of mobile health, or mHealth as it is now known, has been around for decades. The first initiatives were designed to provide greater healthcare access to remote populations, mostly in developing countries. This trend continues and grows daily, providing many patients with a higher quality of healthcare and health education than ever before. […]

Last Word

April 25, 2011

John Gargiulo, Daiichi Sankyo’s new President and CEO, discusses the future opportunities for the company and the industry. Keeping the Patient Front and Center Last Word PV: What are your goals for Daiichi Sanyko? Gargiulo: The healthcare industry is currently experiencing unprecedented challenges and opportunities. I am excited to lead DSI through this new environment […]

Talent Pool

April 25, 2011

Pharmaceutical POOL Dr. Anirvan GHOSH Roche Selects Head of CNS ­Discovery Global healthcare company Roche has named Anirvan Ghosh, Ph.D., head of discovery for central nervous system (CNS). Dr. Ghosh is based at Roche’s pharma research and early development organization in Basel, Switzerland, and oversees discovery research in the CNS discovery and translational area. He […]

Social Media

April 25, 2011

Social Media Trends, Regs, and Apps Featured Briefs: Nontraditional Players Get Into the Healthcare Game IBM’s Watson: “Alex, I’ll Take Medicine for $500 Please” Facebook Made Easier for Brands Apps… Amazon Enters Medical App ­Market Have a Great Idea for an App? Tweets… First Patient-to-Physician Tweet Chat Videos… Pfizer UK Continues ED Video and Private […]

Tools of the Trade

April 25, 2011

New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: New System Uses Cloud to Streamline Content Management R&D Architecture Seeks to Speed Scientific Innovation In other technology news… E-UPGRADES AND ENHANCEMENTS Veeva Vault, a cloud-based, regulated content management system from Veeva ­Systems, combines streamlined compliance and collaboration functionality with the flexibility and cost-effectiveness of […]

What’s New

April 25, 2011

New Healthcare-related Products, Services, and Companies Featured Briefs: New Company Stakes Out Contract Diagnostics Category TGaS Advisors Expands ­Offerings in Managed Markets, Marketing In other news… ON THE SHELVES Trend: Recent growth in biomarker research is creating a need for clinical testing companies that specialize in diagnostics. ESEARCHDX is a recently launched contract diagnostics organization […]

PharmaTrax

April 25, 2011

Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: R&D Productivity Measures Consistently Undervalued Generics Firms Turning to M&A for Market Foothold Sidebar: Top 10 New Product Approvals in 2010 Specialty, Hospital Sales Forces Anticipate Double-Digit Growth Pharma Supply Chains Due for Radical Overhaul Gray Areas Make Postmarketing Surveillance Difficult Sidebar: Options for restructuring […]

UpFront

April 25, 2011

America’s biopharmaceutical ­research companies invested a record $67.4 billion last year in R&D, an increase of $1.5 billion. Healthcare Providers Say Pharma Provides Value Almost 8 out of 10 physicians view pharmaceutical companies and their sales reps as useful sources of information on ­medicines, according to a survey from KRC Research. PhRMA President and CEO […]

Letter from the Editor

April 25, 2011

The mHealth Revolution The Statistics are staggering. According to a report by research2guidance, by 2015 one in five people around the world will have a smartphone. Another report states that mobile app revenue is expected to reach $35 billion by 2014. Finally, company investment in mobile phone apps and educational websites is up 78%. Experts […]

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