July 2002

CRM: Connecting the Dots…

November 4, 2009

CUSTOMER RELATIONSHIP MANAGEMENT BY TAREN GROM CRM requires a multilevel, enterprisewide view of customers — thereby demanding a strong customer data management business practice . A 5% increase in customer retention can lead to a 25% to 85% profit increase,depending on the industry. — HarvardBusinessReview . 82% of global 2000 companies have an incomplete view […]

Felix Theeuwes — Durect Results

November 4, 2009

Results With more than 30 years experience in developing innovative drugdelivery technologies, Dr.Felix Theeuwes as chairman and chief scientific officer of Durect, is directing the startup company with the goal of commercializing pharmaceutical systems that . BY KIM RIBBINK Photos: Scott Lewis Courtesy: Studioslp.com THERE ARE CERTAIN CHARAC TER TRAITS THAT ALL GOOD SCIENTISTS HAVE […]

Pharmacy Direct

November 4, 2009

In an effort to make it EASIER FOR PATIENTS to fill their prescriptions, some doctors’practices are bringing in VENDING MACHINE STYLE dispensers. BY JEAN LAWRENCE When patients leave Abbott Northwestern hospital in Minneapolis, they can now head straight home rather than to the drugstore. They already have their medications in hand, having extracted their first […]

Swimming the Channels

November 4, 2009

Think back 15 years and consider how much simpler the role of marketing a brand was. There were a few solid, inescapable channels to choose from to reach an audience. Printed materials, such as direct mail and collateral, were a mainstay of many marketing efforts; television or radio provided a more immediate, widereaching outlet; and […]

Biotech Clusters

November 4, 2009

held in Toronto in June, drew exhibitors from 28 countries and 47 U.S. states many of whom were in attendance to unveil their region’s assets as biotechnology centers of excellence. The message being delivered was biotech “cluster.” State and city officials were eager to reach out to the 15,000 plus attendees from 52 countries. There […]

Animal Farm — The Promise of Xenotransplantation

November 4, 2009

Animal Farm BY DENISE MYSHKO NO ONE WOULD DISPUTE THAT THERE IS A SHORTAGE OF HEARTS, KIDNEYS, OR LIVERS FOR THOSE WHO REQUIRE A NEW ONE. Last year in the United States alone, 6,000 people died while awaiting an organ transplant. Campaigns to increase organ donation have been somewhat successful — do you have an […]

Talent Pool

November 3, 2009

Pharma POOL Andrew R.J. BONFIELD Bristol Myers Squibb Appoints New Senior VP and Chief Financial Officer Andrew R.J. Bonfield joins Bristol Myers Squibb as senior VP and chief financial officer. Mr. Bonfield, 39, served most recently as executive director of finance at BGGroup Plc., a multibillion dollar gas and oil exploration and production company in […]

E-Media

November 3, 2009

NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES West Pharmaceutical Services Inc. has launched eWestDirect.com, the industry’s first ecommerce enabled Website focused on supporting cus tomers with online technical guidance,as well as a source for buying pharma ceutical closures. “eWestDirect.com exemplifies West’s ongoing mission to develop innova tive programs that meet our customers’ growing needs […]

What’s New

November 3, 2009

WHAT’S NEW NEW HEALTHCARE RELATED PRODUCTS, SERVICES, AND COMPANIES In response to the growing demand for quality patient education, two top ranked healthcare divisions of Vox Medica Inc. — CoMed Communications Inc., a strategic medical education and communications company, and Signova Inc.,a healthcare public relations firm — have launched PatientMatters, a division focused on building […]

PharmaTrax

November 3, 2009

buster brands,”says David Lipson,forecasting practice leader at IMS Global Consulting.“But we are not see ing the avalanche that some feared. Although the number of major new product launches was smaller than usual last year, the genuine value provided by medicines introduced over the past dozen years means continued strong demand.” PHARMA TRAX SALES, MARKETING, AND […]

For Art’s Sake

November 3, 2009

Creative Review Let’s face it — physicians don’t see erosive GERD as lifethreatening or the relief of heartburn as rocket science. So it’s entirely appropriate to take a lighthearted approach to promote Protonix, the proton pump inhibitor from Wyeth. And because GERD is an ailment that most often dis turbs patients at night, the humorous […]

Pharma Outlet

November 2, 2009

There is a movement afoot to reform the system enacted to address patent disputes between pioneer drug developers and their generic drug competitors. When this system, referred to as the HatchWaxman Act, was passed in 1984, it was intended to balance the competing interests of pioneer pharmaceutical manufacturers and the generic drug industry. Critics of […]

What’s on your mind: Opinions

November 2, 2009

Digital Docs Albert Einstein said, “I never think of the future, it comes too quickly.” This is true for most of the doctors in Amer ica. According to the latest research from PERQ/HCI Media, 30% of doctors have PDAs, and that is expected to double over the next cou ple years. Therefore, we have to […]

Raise Your Voice: Letters

November 2, 2009

An Important Frontier Kudos to the PharmaVOICE team for having brought together a very useful forum on the topic of diversity and multicultural market development for the pharma industry. I received many calls from the industry, and the topic and the theme is definitely going to be an important frontier for pharma marketing. Rupa Ranganathan […]

Letter from the Editor

November 2, 2009

PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski CONTRIBUTING EDITORS Virginia Kirk Denise Myshko Elisabeth Pena Kim Ribbink Deborah Ruriani Lynda Sears Copyright 2002 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Two, Number Five PharmaVOICE is published eight times per year by PharmaLinx LLC, P.O.Box […]

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