May 2002

CROs: Mission Possible

November 2, 2009

MISSION ANALYSTS … JOSEPH AVELLONE,M.D. President and CEO,Veritas Medicine Inc., Cambridge, Mass.;Veritas Medicine is a leading provider of Internet and patientdatabase services to identify and recruit patients into appropriate clinical trials ALFRED G.CHILDERS,PH.D. Principal and president of administration, Magellan Laboratories Inc. Research Triangle Park, N.C.; Magellan is a pharmaceutical development organization (PDO) providing a complete […]

Debby Jo Blank — Point-Blank

November 2, 2009

“IT’S NOT AS HARD AS IT SOUNDS,” Dr. Blank responds when asked how she juggles the myriad tasks assigned to her as chief business officer of healthcare and agriculture at Genencor International Inc. “Genencor has an objectivesetting process every year and we run the company by organizing our activities around our objectives. My purpose is […]

Image is Everything

November 2, 2009

Research into the human genome and intricate studies of disease states are opening the door to personalized therapy. But for those therapies to reach the right target audience, accurate and early diagnosis of disease are essential. Amersham Health, which develops and markets diagnostic pharmaceuticals for diagnosis of heart disease, circulatory disor ders, lung disease, diseases […]

The End of the Paper Chase

November 2, 2009

Responses to an ongoing survey and face to face discussions with executives from pharmaceutical and biotech companies reveal their greatest concerns and hopes as they begin to streamline the clinicaltrials process. IN AN EXCLUSIVE WITH PHARMAVOICE, ELLEN SEMPLE,VP, MARKETING, CB TECHNOLOGIES INC.EXPLAINS WHY YESTERDAY’S ARGUMENTS FOR PAPER PROCESSES NO LONGER RING TRUE While the majority […]

E-learning: A Virtual Classroom

November 2, 2009

Pharmaceutical companies are jumping on board the etrain as a way to better manage their internal learning initiatives The THE CLICK MAY NEVER REPLACE THE NO. 2 PENCIL, but elearning is becoming the teacher’s pet in terms of reach, content flexibility, access, and alleviating outofoffice downtime and cost. “Elearning is gaining momentum, but as with […]

Sales Reps — What’s Up Doc?

November 2, 2009

The relationship between the pharmaceutical sales representative and the physician has undergone a dramatic shift in recent years. In the past, the sales representative provided value to the physician, had an established and meaningful rela tionship, engaged in an interactive dialog, and acted as a company spokesperson. Today, according to industry executives, the role of […]

Creating Opportunity From Diversity

November 2, 2009

bring messages about their products to diverse groups in a way that is culturally sensitive, that will garner longterm goodwill of the communities, and that address the most press ing health concerns facing various racial and ethnic groups. Developing diverse marketing promotions and programs where each group is recognized as an integral part of the […]

Talent Pool

November 2, 2009

Pharma POOL Robert GELBARD ICN Pharmaceuticals Appoints Former Ambassador to Head International Efforts Former Ambassador Robert Gelbard joins ICN Pharmaceuticals Inc. as senior VP for international affairs and government relations. Mr. Gelbard is the com pany representative with foreign governments and organizations and with U.S. government agencies and industry trade groups. Mr. Gelbard has held […]

E-Media

November 2, 2009

NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES BioSpace Inc., a provider of Webbased products and information services to the life sciences industry, has formed a collaboration with MediBic, a Japanese bioventure company, to exchange information in an effort to support new biotechnology drug development activities. As the use of new technology infor mation such […]

What’s New

October 30, 2009

WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Noonan Russo Communications has agreed to merge its operations with the public relations division of Euro RSCG Healthview, establishing a new company — Noonan Russo Presence Euro RSCG. The new entity, a differentiated communications agency, is delivering a comprehensive range of pub licrelations services to biotech,pharmaceutical,and healthcare […]

PharmaTrax

October 30, 2009

Extending its line of therapeutic class research, NOP World Health has added Diabetes Patient Market Study to its portfolio of disease state research. The staff of diabetes experts who support the study, which has been produced by NOP World Health’s sister com pany, RoperASW since 1989, will be integrated into Market Mea sures/Cozint, one of […]

For Art’s Sake

October 29, 2009

CREATIVE review The Procardia ad series of the early 80s set a visual standard for me.They represent the classic pharmaceutical ad. Elegant in design and function,the Cadillac of eyetracking perfection creative director, Sudler & Hennessey,New York,the series of Procardia ads, which ran almost 20 years ago,embody a perfect combination of art direction and copy writing […]

Pharma Outlet

October 29, 2009

The pharmaceutical industry is facing a crucial short age in the area of clinical trials. With an estimated 4,360 new drugs in the pipeline, it has become an increasing challenge for the industry to recruit both qualified patient volunteers and experienced researchers. Only an estimated 5 million to 6 million study sub jects — of […]

What’s on your mind: Opinions

October 23, 2009

WHAT’S on your mind Beyond the Basics A friendly work environment goes a long way. Flexibility to move your schedule around to accommodate issues related to family/kids also is important. An industrysize salary, and a fair bonus system based on work effort com bined with good insurances and 401K savings opportunities are other more basic […]

Raise Your Voice: Letters

October 23, 2009

The Creative Challenge I read your roundtable on the challenges of creativity with keen interest. In a perverse way it’s good to see not much has changed in the last 25 years: clients are risk averse, agencies are greatly misunderstood and under appreciated, DDMAC is a bunion on the big toe of progress, etc. The […]

Letter from the Editor

October 23, 2009

3 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski CONTRIBUTING EDITORS Virginia Kirk Denise Myshko Elisabeth Pena Kim Ribbink Deborah Ruriani Lynda Sears Copyright 2002 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Two, Number Four PharmaVOICE is published eight times per year by PharmaLinx LLC, […]

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