March 2002

The Creative Challenge

August 12, 2009

BY TAREN GROM CHARLENE PROUNIS Our clients are afraid to take risks. The original concept often gets very watered down and loses its flair.There are so many people who are involved in the decision making process, by the time an ad gets approved it’s defaulted to the lowest common denominator. Challenge CREATIVE The Creativity in […]

Mark Eisenach — The Mark of a Leader

August 12, 2009

With more than 75% of all clinical trials failing to meet enrollment deadlines, costing drug makers more than a million dollars a day in potential sales, Mark Eisenach’s mission is to  help solve the  industry’s chronic problem surrounding patient and  investigator recruitment. Mark LEADER of a THE 65 MARK Eisenach first as a consultant with The Boston Consulting Group, then as a top […]

Vanlev: Coming Soon

August 12, 2009

In a second round for a drug that once was predicted to become a high flier, BristolMyers Squibb is one FDA approval away from launching the next best medication for the treatment of hypertension, a condition that affects about 50 million Americans. Nearly two years ago, BristolMyers Squibb was set to seek approval for Vanlev, but […]

Moving Beyond The Click

August 12, 2009

Based on both public and proprietary research, it is clear that the Internet is proving to be an effective tool for engaging actual and potential prescribers for a given brand or class of drugs in an intellectual dialog that can change prescribing behavior dramatically. FRED FOARD HAS WATCHED THE EVOLUTION OF THE I NTERNET W […]

The Industry’s Top Guns Are Revolving

August 12, 2009

The year started with surprising news. In January, Gil Bashe joined Catalyst Communications Inc. as president and CEO. Mr. Bashe, 47, had served as CEO of Health!Quest Global Communication Partners, a private equitysponsored communications network, which was funded by GTCR Golder Rauner LLC, since January 2000. The role of CEO at Catalyst is new. At […]

Pricing — The Cost of Doing Business

August 12, 2009

PICK UP A NEWSPAPER , TURN ON THE TELEVISION, OR LOG ONTO THE INTERNET and almost every week, a politician, agency, or consumer group can be found criticizing the pharmaceutical industry’s pricing, promotional, or marketing practices. Central to the controversy, more often than not, is the cost of phar maceutical products and the impact this […]

Outsourcing: Division of Labor

August 12, 2009

DIVISION OF LABOR There are about 7,500 projects under development by pharmaceutical and biotechnology companies worldwide, and an estimated 80,000 clinical trials are conducted globally every year. Today, 80% of these clinical trials are funded by private industry rather than by government, according to published reports. With so many potential drugs under review, there is […]

Talent Pool

August 12, 2009

Pharma POOL Damian BRAGA Wayne PISANO David J. WILLIAMS Aventis Pasteur Selects President and CEO,Promotes Executives in Global Restructuring David J. Williams has been named president and CEO of Aventis Pasteur, the vaccines business of Aventis Pharma AG. Mr. Williams had been co president and chief operating officer of the company, with headquarters in Lyon, […]

E-Media

August 12, 2009

NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Newton Interactive Inc., a provider of digital solutions for the healthcare industry, has won a Standard of Excellence WebAward for its corporate Website, www.new toninteractive.com. “Winners of the 2001 WebAwards represent some of the best Web sites on the Internet today,” says William Rice, president of W […]

What’s New

August 12, 2009

Ribotsky Worldwide Inc., a fullservice communications company, has expanded its offerings to clients through a new division. Strategic Healthcare Solutions provides healthcare markettrends analy sis, competitive market and brand analysis, and healthcare marketcommunications analysis. Strate gic Health care Solutions is equipped to assist com panies in developing and integrating brand and cor porate messaging and […]

PharmaTrax

August 12, 2009

Internet’s IMPACT ON MEDICAL DECISIONS IS GROWING The Internet is having a significant impact on medical decisions, according to a survey of 400 U.S. physicians.The vast majority of doctors use the Inter net as a tool for enriching their medical knowledge, and the medical information these doctors are find ing on the Internet is influencing […]

For Art’s Sake

August 11, 2009

CREATIVE review What’s black and white and read all over? It’s this innovative page stopper. Using monochrome graphics and powerful words this advertisement paints a colorful story to communicate what this product’s benefits really mean to individual patients and the doctors who manage them. There could be an argument to say this advertisement is copy […]

PharmaOutlet

August 11, 2009

In a nod to the founding fathers, several states have started a revolution against the tyranny of high margin pharmaceuticals with the uninsured elderly playing the role of constituents deprived of their rights. This time the battlefield is the U.S. courts, and lawyers representing both sides are firing shots and sizing up each other’s strength. […]

What’s on your mind: Opinions

August 11, 2009

The Time Has Come The idea of setting up a separate agency to oversee postmarketing surveillance has been proposed over the past two to three decades — perhaps now its time has come. I would endorse using a new source of user funds to establish a quasiautonomous agency separate from FDA and industry whose charge […]

Raise Your Voice: Letters

August 11, 2009

Wow! Great! Fantastic! Finally! Over the years I have been championing this message. Leave it to PharmaVOICE to give it the prominence it deserves. Great first step. Now let’s talk about how culture, language, geography, family, age, and gender can impact the understanding of healthcare instructions, compliance, persistence, and adherence. Let’s open discussions within the […]

Letter from the Editor

August 11, 2009

PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski CONTRIBUTING EDITORS Diane Hoffman Virginia Kirk Denise Myshko Kim Ribbink Deborah Ruriani Lynda Sears Copyright 2002 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Two, Number Two PharmaVoice is published eight times per year by PharmaLinx LLC, P.O.Box […]

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