February 2009

Improving Patient-Directed Communications

January 31, 2009

BY ROBIN ROBINSON New technologies are unlocking a wide range of options for improving patient-physician communications at every step along the treatment journey. Physicians are busy.. Patients are anxious.. The breakdown in communications in the exam room caused by these two simple factors — and many others — is not new. But more communications tools […]

Push for Transparency Creates New Environment for KOLs

January 28, 2009

Proposed legislation, a new policy announcement by Pfizer, and criticism of reports published in medical journals fed the frenzy of media coverage surrounding key opinion leaders during the summer of 2008. While the debate on the ethics and value of key opinion leaders (KOLs) rages on inside and outside the industry, our experts tell us […]

Electronic Data Capture Turns a Corner … At Last!

January 28, 2009

Dennis Constantinou, Senior Director, Oracle Health Sciences New systems that make trial participation easier for investigation sites spur adoption. Today, setting up an EDC system at an investigative site requires only a standard PC with a Web browser and an Internet connection. With the average cost of developing a new drug exceeding $1 billion and […]

HBA Leadership Conference

January 28, 2009

1. Chicago served as the host city for the 6th Annual HBA Leadeship Conference. 2. Arlene Kirsh, GlaxoSmithKline, and Leadership Conference Chair and Director of Professional Development, Laurie Cooke, HBA CEO, and Catherine Sohn, GlaxoSmithKline, and Past WOTY, take a moment during star gazing at the Adler Planetarium. 3. Lisa Sassman of Eli Lilly and […]

What Makes Great Creative Great?

January 28, 2009

Steve Frederick, Executive VP, Creative Director, FlashPoint Medica At face value, many pharmaceutical ads might be considered “interesting.” But being interesting does not necessarily mean effective. In order to be “great,” creative efforts must be so powerful and persuasive that they demand a reaction. getting the best creative from your agency Getting great creative requires […]

Harriet Robinson: A Shot of Daring

January 28, 2009

Throughout her life and career, Dr. Harriet Robinson has dared to take on challenges. Today, she is focusing her skills and determination on one of the most sought-after goals in global healthcare: developing a vaccine to prevent HIV/AIDS. After almost 40 years in the lab, Dr. Harriet Robinson is still as passionate about drug discovery […]

From the Heart: Personal Stories, Public Causes

January 28, 2009

BY KIM RIBBINK The expression the acorn becomes an oak is never truer than in charitable and philanthropic acts. Individuals who are moved by a certain cause — as a result of their own experiences, beliefs, or outlooks — often inspire many others to rally to that cause. Last year,PharmaVOICE began a series of articles […]

Video Detailing: 10 Years in the Making

January 28, 2009

With the proliferation of broadband and advances in technology, e-promotional and educational online activities are on the rise. Detail videos may not have revolutionized the pharma industry in quite the way MTV has revolutionized the music industry, but the medium is gaining traction 10 years after making its debut. The goal is to increase and […]

Process Improvement: Investigator Payments

January 28, 2009

Clinical-trial protocols are becoming more complicated, and investigators and site personnel are responding to the challenge. Yet issues about how sites are compensated for their time and effort remain. At the same time, the need to create an efficient development program that aims to bring medicines to the market faster is putting additional pressures on […]

Last Word

January 28, 2009

We are honored to receive this prestigious Enterprise award from Eastern Technology Council, says Robert Broeze, Ph.D., President and CEO of Laureate Pharma. Dr. Broeze, who is with Dr. Michiel Ultee, VP of Process Sciences, in front of an Applikon 20L Bioreactor, says the award validates the company’s commitment to the advancement in human health. […]

Talent Pool

January 28, 2009

Pharma POOL William GARBARINI Jr. Ferring Promotes Head of Orthopedics and Urology Business Ferring Pharmaceuticals has promoted William Garbarini Jr. to VP of its orthopedics and urology business unit, recently formed by the merging of these clinical product areas. Mr. Garbarini was formerly executive director of Ferring’s orthopedics business unit. Mr. Garbarini is responsible for […]

E-Media

January 27, 2009

New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Lathian Health Offers Closed-Loop Promotion Tool Informa Launches CRM/ROI Tracking Solution Verticals onDemand Offers Analytics and Reporting Solution OpenQ Unveils KOL Solutions Tibco Spotfire Solution Speeds Drug Discovery for Chemists DecisionView and OpSource Partner for Clinical-Trial Enrollment Tool Follow up DecisionView Inc. provides software solutions […]

What’s New

January 27, 2009

FemmePharma Global Healthcare Inc. is devoted to developing drugs for diseases and disorders disproportionately affecting women. For more information, visit femmepharma.com. The International Society for Medical Publication Professionals (ISMPP) is a not-for-profit organization for medical publication professionals. For more information, visit ismpp.org. Merck & Co. Inc. is a global research-driven pharmaceutical company that discovers, develops, […]

PharmaTrax

January 27, 2009

Sales, marketing, And R&D Trends affecting the healthcare industry U.S. Biochip Market to Reach $2.5 Billion in 2012 U.S. demand for biochip products and services is forecast to grow 9.9% annually, to $2.5 billion in 2012, led by uses in drug discovery and epidemiological research. According to The Freedonia Group, protein characterization and analysis are […]

PharmaOutlet

January 27, 2009

When it comes to making drugs safer, cheaper, and more effective, few fields have shown more promise than molecular diagnostics. But the full potential of this revolutionary area of medical research has yet to be reached, not because of technological barriers — although they do exist — but because of serious flaws in how molecular […]

UpFront

January 27, 2009

UpFront Milestones Almac turns 20 Dr. Robert Dunlop, president and managing director of Almac Clinical Services (left), and Sir Allen McClay, chairman of Almac Group, celebrate the division’s 20th anniversary. Almac Clinical Services, one of the key divisions at Almac Group, has grown to become the largest and one of the most successful parts of […]

Letter from the Editor

January 27, 2009

Amazing stories of personal commitment! All too often we hear what’s wrong with our industry — drug prices are too high, companies aren’t transparent enough, the FDA’s review of drug safety data is subpar, and so on. Rarely publicized are the good works that companies, no less members of the healthcare industry, do for the […]

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