October 2008

Virtual Pharma: Cheaper and Faster, but Doable?

September 30, 2008

BY ROBIN ROBINSON More and more science-based projects are being shared across silos, networks, and organizations. At the same time, biomedical knowledge is expanding rapidly, but the existing drug-discovery process is unable to keep pace. The industry needs to fix what is broken, and the solution, our experts say, is in the evolution of a […]

8th Annual PharmaLinx Charity Golf Outing

September 30, 2008

Raising More than $10,000 for the Lankenau Institute for Medical Research Hosted by PharmaLinx LLC, publisher of PharmaVOICE Magazine We Extend Thanks to These Companies for Their Contributions GOLD CORPORATE SPONSORS Gallagher Benefits Services Inc. J. Knipper and Company Inc. BRONZE CORPORATE SPONSORS CommonHealth Proprint PUTTING COMPETITION SPONSOR Thomson Reuters LUNCH SPONSOR Excerpta Medica REFRESHMENT […]

Sales Training for Managed Markets

September 30, 2008

Today’s pharmaceutical environment is dominated by managed markets. And sales training programs have to evolve to address the special needs of these special markets. While sales representatives have a strong knowledge of the clinical aspects of their products, they may have a harder time being able to address the economics of managed markets. “Oftentimes, the […]

New Requirements for Advisory Meetings Provide New Opportunities

September 30, 2008

This past decade has brought increased focus and attention to pharmaceutical company interactions with healthcare providers regarding marketed products. Further to the 1992 AMA Guidelines on Gifts to Physicians from Industry, pharma marketers must now take into consideration the PhRMA Code on Interactions with Healthcare Professionals and the OIG Compliance Program Guidance for Pharmaceutical Manufacturers. […]

Joe Jimenez: Straightforward and Consumer Focused

September 30, 2008

BY KIM RIBBINK COMPLETE The Package With an ability to step back from the protracted machinations that often prevail at pharma companies, is leading Novartis with a focus on the customer and a commitment to meeting goals and priorities. JOE Jimenez Sometimes it’s the simplest observations that help illuminate answers to the most complex issues. […]

Life After the Focus Group

September 30, 2008

BY ROBIN ROBINSON IS THE FOCUS GROUP DEAD OR JUST DECLINING? While some people say the focus group is dead, others say it will never entirely disappear. Their opinions hinge on what position they hold in the market research process and what objective the research is trying to meet (turn to page 32). Six years […]

Generics Looming Larger Than Ever

September 30, 2008

As generic companies continue to expand and consolidate, they are likely to step up their efforts to explore options for developing products beyond chemical equivalents, moving into specialty generics, bio generics, and proprietary molecules. As a result, the generics market is fast becoming a worldwide phenomenon. “There used to be four big generic markets: the […]

Last Word

September 30, 2008

Leonard Bell, M.D.,CEO of Alexion, is also the Principal Founder of the biopharmaceutical company, which was established in 1992.From 1991 to 1992, Dr.Bell was Codirector of the Program in Vascular Biology at the Yale University School of Medicine,where starting in 1990 he had also been an Assistant Professor of Medicine and Pathology in the Department […]

Talent Pool

September 30, 2008

Pharma POOL Mark GLICKMAN Oscient Promotes Sales Executive Commercial stage pharmaceutical company Oscient Pharmaceuticals, Waltham, Mass., has promoted Mark Glickman to senior VP, sales and marketing, and corporate officer. Since joining Oscient in August 2007 as VP of sales, Mr. Glickman has been instrumental in the growth of the company’s lead product, the high cholesterol […]

On the Calendar

September 30, 2008

October 15 3rd Leadership Summit on Medicare Enrollment and PDE Data Reconciliation Hilton Old Town, Alexandria, Va. PharmaVOICE subscribers receive $300 discount; register using keycode HYU957. For more information, contact Jodi Bova, Center for Business Intelligence, at 781-939-2563, email jodi.bova@cbinet.com, or visit cbinet.com. October 15 Bio/Pharmaceutical and Medical Device Forum on Creating Compliant Compensation Arrangements […]

E-Media

September 30, 2008

NEW ELECTRONIC AND WEB BASED APPLICATIONS, SITES, AND TECHNOLOGIES inVentiv Health has relaunched The Rx Law Book, an online library that provides pharmaceutical companies with convenient, centralized access to comprehensive state and federal regulatory information pertaining to product marketing, sampling, and distribution. The Rx Law Book is available on an annual subscription basis. The new […]

What’s New

September 30, 2008

NEW HEALTH CARE RELATED PRODUCTS, SERVICES, AND COMPANIES Julie Kampf has launched Career Central, a consulting firm that provides executive skill building to job seekers ranging from recent college graduates to senior level managers to professionals seeking a second or third career. Career Central provides services both directly to individuals and to companies that want […]

PharmaTrax

September 30, 2008

Cubist Pharmaceuticals’ Cubicin (daptomycin), the first of the cyclic lipopeptides to gain U.S.market approval, is currently the fastest growing product in the antibiotic class, with 2007 sales surging 53% to $290.4 million. The first oxazolidinone to win U.S.Food and Drug Administration approval, Pfizer’s Zyvox (linezolid), is second only to Cubicin in terms of growth,with sales […]

PharmaOutlet

September 30, 2008

Listen to the debates on Capitol Hill about DTC advertising and what’s the focus? TV spots. Look at the FDA’s proposal to study how DTC ads convey risk information and what’s the focus? TV spots. Ask a good number of marketers what DTC is and you’ll probably hear it again: TV spots. It’s true that […]

UpFront

September 30, 2008

VOTE 2008 Healthcare Among Top Concerns TNS Healthcare reveals that voters will pay very close attention to healthcare topics while determining which candidate to support this November. Overall, Americans rank healthcare topics among the top issues to consider when choosing the next president, along with terrorism, the financial crisis, and the environment. The study shows […]

Raise Your Voice: Letters

September 30, 2008

Mobile Marketing The May article “At the End of the Day, Mobile Marketing Is On Its Way. Are You Ready?” focused on mobile marketing to consumers. Based on our experience at Epocrates, we’d like to share some of the lessons learned by those already doing mobile messaging to physicians. Brands marketing to consumers can learn […]

Letter from the Editor

September 30, 2008

Business not as usual. This month’s Forum — Virtual Pharma: Cheaper, Faster, but Doable? — hits a chord particularly close to home to us at PharmaVOICE. Over the past eight years, we’ve witnessed more than just a few companies coming to a virtual reality. In fact, Stan Bernard of Bernard and Associates says many of […]

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