March 2004

PharmaTrax

January 2, 2008

Pharma trax Sales, marketing, And R&D Trends affecting the healthcare industry Approval of Innovative Drugs Increase in 2003 An increase in overall drug and biologic approvals for calendar year 2003 has been reported by the Food and Drug Administration (FDA). In addition, regulatory officials say there has been a decrease in the time it took […]

Dr. Victoria Hale: Hale to a Champion

January 2, 2008

Hale to a champion By Kim Ribbink Dr. Victoria Hale, who both conceptualized and founded a nonprofit pharmaceutical company, is a true pioneer. Her goal is to create affordable, safe, and efficacious treatments for infectious diseases that affect millions in developing nations. Already, her company has made huge strides in making this goal a reality. […]

ROI on the Internet

January 2, 2008

By Elisabeth Pena ROI Return on the Internet The ability for pharma marketers to track online consumers’ reactions to Internet advertising is limited, but as the medium matures, tools are evolving to make it easier to measure return on investment. John Racik The days of click-throughs and banner ads everywhere are over and rightly so. […]

Lost in Translation: Tackling the Barriers to Hispanic Good Health

January 2, 2008

Lost in Translation Tackling the Barriers to Hispanic Good Health By Kim Ribbink The significance of the growing Hispanic market to pharmaceutical companies cannot be overemphasized. Hispanics are the fastest-growing multicultural group in the United States. According to U.S. Census Bureau statistics, by 2035 there will be 75 million Hispanic individuals, comprising 20% of the […]

What’s New

January 2, 2008

What’s new New healthcare-related products, services, and companies RxPedite Established to Provide Solutions to Emerging pharma and Biotech Companies Cardinal Health and inChord joint venture offers a full range of of launch-support services. RxPedite LLC has been established to provide comprehensive product launch support to emerging pharmaceutical and biotechnology companies. RxPedite is a joint venture […]

PharmaOutlet

January 2, 2008

Contributed by Harry Sweeney Back to the Future Credit the Food and Drug Administration with showing up in force and spelling out its intentions clearly at Parade Magazine’s Direct-to-Consumer Advertising Draft Guidance Symposium in New York City in one of the most collegial sessions I’ve attended in years. At the February event, Peter Pitts, FDA […]

Talent Pool

January 2, 2008

Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Dr. Vijay Aggarwal David Hurley aaiPharma Announces Two Executive Promotions aaiPharma Inc. has appointed Dr. Vijay Aggarwal, formerly president of AAI Development Services, to the role of president, research and development, which includes oversight for the development services organization, and David Hurley, formerly […]

E-Media

January 2, 2008

E-Media New electronic and web-based applications, sites, and technologies Re:source Rabbit Enables Sales Reps to Customize and Update Marketing Materials Evatone’s Re:source Rabbit is a single-source media solution that enables customers to organize, update, and repurpose collateral, customize text and photos for each client, and automate printing and delivery. This Web-based business tool provides the […]

Six Prescriptions for Healthier DTC Advertising

January 2, 2008

Six Prescriptions for Healthier DTC Advertising The DTC playing field has changed. With far greater competition than ever before, DTC advertisers increasingly need to know how consumers read and understand the ad’s message. The DTC ads that have the greatest impact, according to a recent consumer survey, have: eye-catching illustrations, short headlines, easy-to-read copy, message […]

For Art’s Sake

January 2, 2008

Creative review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. – in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of […]

PharmaCase

January 2, 2008

Making a case for an Agency union A Union that Celebrates People Corbett and Accel have joined forces to form Corbett Accel Healthcare Group. The goal is to attract top talent and leverage each other’s strengths to provide the service integration required by forward-thinking clients on behalf of their brands. Call it a union. Call […]

Table of Contents

January 2, 2008

Darlene Mann says pharma should be able to leverage existing tech investments. on the cover Technology makes CRM possible The lifeblood of CRM is data. Technology is a necessary enabler that allows pharma companies to implement effective CRM programs. Many are making the investments that allow them to capture and better analyze these data. In […]

Technology Makes CRM Possible

January 2, 2008

Technology Makes CRM Possible By Denise Myshko The lifeblood of customer relationship management (CRM) is data. Many pharmaceutical companies are investing in CRM technology projects to capture and better analyze data related to their customers. At its most basic level, CRM is the application of technology to a series of established front-office processes, although it […]

Raise Your Voice — Letters

January 2, 2008

RAISE your voice LETTERS Support, Not Coercion New terminology needed I read with great interest your article with Dorothy Smith on the topic of Improving Patient Compliance in the January 2004 issue. As someone who has examined this topic extensively, I believe that the problem of patient compliance lies directly with the term itself. In […]

What’s on Your Mind — Opinions

January 2, 2008

What’s on Your Mind Opinions Portable technologies There’s no question that travel is a component of everyone’s job. While on the road, portable tools that replace brick-and-mortar systems are a necessity. According to one statistic, there are more than 130 million handhelds and notebooks in use today, and by 2005 there will be 250 million. […]

Letter from the Editor

January 2, 2008

With an estimated $40 million spent in 2002 on CRM products and services, CRM is becoming the leading driver of technology spend and strategic technology focus in the pharmaceutical industry. Industry experts, however, who spoke with PharmaVoice say more often than not, CRM technology projects fail to be rolled out on time and on budget. […]

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