June 2008

Keeping Pace with Changes in Clinical Operations

May 29, 2008

Managing the Challenges The challenges facing today’s clinical operations director are many, including accurately measur ing siteperformance,managing partner relation ships,andovercomingthecommunications barriers between clinical and data operations. Our experts discuss these and other hurdles that are all part of theevolving clinical process. GOTTINGSMITH. ASTRAZENECA. We have entered an era of radical change for clinical program delivery. […]

Compliance Wrap Up

May 28, 2008

Compliance Forum The pharmaceutical industry continues to face major obstacles in attaining patient persistency and compliance. During CBI’s two day conference, thought leaders addressed the topic of patient compliance from many different avenues and provided their insights on ways that key stakeholders can improve compliance. In addition, providers of adherence and compliance solutions had a […]

ACRP 2008 Wrap Up

May 28, 2008

ACRP 2008 Global Conference & Exhibition — Boston,April 2529 4 11 12 1 2 7 9 A record crowd of about 3,000 people attended the Association of Clinical Research Professionals (ACRP) 2008 Global Conference & Exhibition in Boston in April. Held in conjunction with the Academy of Pharmaceutical Physicians and Investigators (APPI) Program for the […]

Shifting the Long-term Care Dynamic

May 28, 2008

Managed MARKETS Big payer changes have been taking place in the long-term care arena as a result of the introduction of Medicare Part D. Before 2006, the pri marypayers in longtermcarewere the state Med icaid plans. Now, multiple payers are covering patients, and insurance companies in particular are taking a lead role through Medicare Part […]

Mass Customization of Physician Messaging

May 28, 2008

While the pharmaceutical industry cannot adopt mass customization in the manufacture of its products, it can adopt mass customization in the marketing of its products to physicians, enabling sales reps to impart added value in presenting product information to the customer: physicians. Research shows, for exam ple, that emphasizing select product attributes and clinical data […]

DIA Preview Showcase

May 28, 2008

SPECIAL FEATURE DIA 44TH ANNUAL MEETING Representing more than 20,000 members worldwide involved in discovery, development, regulation, and marketing of bio/phar maceutical and related products, the Drug Information Association (DIA) each year has the significant task of designing an annual meeting that is timely,topical,and transforming. This year we received the largest ever number of abstracts […]

Matt Emmens — Driving Success

May 27, 2008

In the engine room of a company, leaders and internal experts conceptualize and form direction. The decisions they make determine a company’s success rate. It’s in this capacity that Matt Emmens takes a lead. He knows how to diagnose what’s wrong with the engine and how to get all the components working together. This is […]

A Growing Community of Good Citizens, Part II

May 27, 2008

SPECIAL FEATURE # CITIZENS PHILANTHROPY HAS BECOME PART AND PARCEL OF CORPORATE LIFE IN MANY NATIONS.FOR SOME COMPANIES IN THE LIFESCIENCES, HOWEVER,THERE IS A GROWING DESIRE TO TAKE THAT ONE STEP FURTHERWITH GRASSROOTSVOLUNTEERISM. Last month, PharmaVOICE told its readers about some of the remarkable volunteer activities of seven pharma and biotech companies and their employees. […]

Redefining the Salesforce Landscape

May 27, 2008

BY ROBIN ROBINSON One of the driving factors to find new new solutions is the looming loss of patent protection for several blockbuster drugs. “We are two years away from Lipitor going off patent, which means we are one year closer to Armageddon, and things are going to get really ugly,” says Matt Wallach, VP […]

Reaching Patients in the Pharmacy

May 27, 2008

BY ROBIN ROBINSON It’s not an emerging trend, because it has been in practice for years. It’s not exactly a growing trend, because although there has been more uptake, it is still “underutilized” as a marketing medium. However, pharma companies that use DTC programs at the pharmacy level have found this to be an effective […]

Last Word

May 27, 2008

Michelle GadsdenWilliams is VP and Global Head of Diversity and Inclusion at Novartis Pharma AG.She was one of 75 women honored for her accomplishments at the 2005 Tribute to Women in Industry (TWIN) Gala, Harvard’s 2008 BMF Businesswoman of the Year, the Rainbow Push Coalition’s Bridge Builder Award presented by the honorable Reverend Jesse L. […]

Talent Pool

May 27, 2008

Pharma POOL Dr. Nancy JOSEPHRIDGE Alan MACKENZIE Takeda Unveils PostTAP Executive Structure Takeda Pharmaceuticals North America (TPNA), Deerfield, Ill., has announced leader ship changes as part of the closing of TAP Pharmaceutical Products, the U.S.based joint venture between Abbott Laboratories and TPNA’s Japanese parent, Takeda Pharmaceu tical Co. Ltd. Nancy JosephRidge, M.D., formerly VP of […]

E-Media

May 27, 2008

NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES ForteBio has launched the Octet RED System, an affordable, user friendly tool for labelfree, realtime kinetic analysis of small molecules, peptides, and proteins for research, development, and bio processing. The system is based on ForteBio’s proprietary BioLay er Interferometry technology, in which optical biosensors mea sure multiple […]

What’s New

May 27, 2008

NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Avista Capital Partners, which acquired BristolMyers Squibb Medical Imaging in January, has relaunched the business as Lantheus Medical Imaging. Lantheus continues the unit’s halfcentury tradition of providing innova tive medical imaging prod ucts for nuclear and ultra sound cardiovascular diagnostic imaging proce dures. “Lantheus Medical Imag ing’s heritage and […]

PharmaTrax

May 27, 2008

As patients live longer and are increasingly diagnosed with chronic and often debilitating ailments, pharmaceutical decisionmakers find themselves examining ways to adapt their organizations to address the resulting healthcare needs in both human and business terms. According to the report, the potential for drug therapy to impact the quality of life has never been higher […]

PharmaOutlet

May 27, 2008

Here is an issue that has eluded the industry since its inception: how do physicians and patients really speak with one another in office visits? It is a question many people have asked, but few have answered. There is an absolute need to understand how physicians and patients actually interact with one another during realworld […]

UpFront

May 27, 2008

THE OTC MARKET Plop,Plop, Fizz, Fizz Consumers are taking an increasingly active role in self medication because of rising healthcare costs, a large uninsured population, and ever more choices in OTC products. Purchasing OTC drugs also is more convenient and money is saved avoiding doctor’s visits. Recent studies have uncovered that up to 40% of […]

Raise your voice: Letters

May 27, 2008

Digital Training With the emergence of digital technology as the fastest growing means of delivering brand marketing and messaging, digital training is one of the best investments agencies can make to address the increasing pressures and speed of change cited by so many of your experts in the April article: On the Client’s Side. As […]

Letter from the Editor

May 27, 2008

It’s that time of year again, what we jokingly refer to as “conference season.” As everyone heads into several months of exhibitions, informative sessions, and symposia with lanyards in tow, we thought it would be a good idea to provide some best practices for getting the most out of your conference miles. Valoria Maltoni, cited […]

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