May 2008

Bridging the Communication Gap Between Physicians & Patients

April 30, 2008

The Point of Care Problem At the point of care is probably the worst place for patient education: the physician is time con strained, the patient is nervous, and neither may have enough information to make good deci sions concerning the patient’s care.Filling this gap becomes the crucial factor in improving patient and physician communications. […]

17th Annual Partnerships with CROs

April 30, 2008

17th Annual Partnerships with CROs Hundreds of clinical development and outsourcing professionals gathered in Las Vegas for the annual conference. Attendees were treated to a packed lineup of workshops, tracks, and keynote addresses covering the hot topics in clinical research and development. .Elina Dunn and Noelle Layton from Novartis check out the exhibit hall during […]

Resurrecting Overlooked Commercial Channels

April 30, 2008

For decades, many pharmaceutical battlegrounds have been dominated by the drug companies with the largest army of sales reps. If sales started to dip, they simply hired more primary care sales reps, and presto, they were back on top, says Matt Wallach, executive VP and general manager at Verticals onDemand. Undoubted ly, an effective product […]

Dr. Bob Sliskovic — A Quest for Discovery

April 30, 2008

keeps scientists like Dr. Sliskovic in search of the next great compound. “The anticipation of success is an extreme ly powerful stimulant,” he says. “I’ve watched scientists receive the cruelest blows in terms of having a pet compound die, but the next morning they would be back and raring to go.” That resilience, persistence, and […]

Special Feature: Good Citizens

April 30, 2008

SPECIAL FEATURE CITIZENS THERE ARE MANY FACTORS THAT GO INTO MAKING A COMPANY A GOOD CORPORATE CITIZEN, FROM THE PRODUCTS THEY MAKE TO HOW THEY INTERACT WITH CUSTOMERS AND PARTNERS TO THEIR REPUTATION AS AN EMPLOYER. INCREASINGLY,LIFESCIENCES COMPANIES ARE PLACING AN EMPHASIS ON PHILANTHROPY AND VOLUNTEERISM AND ARE EAGERLY SEEKING WAYS TO GIVE BACK TO […]

Special Feature: HBA’s 2008 Rising Stars

April 30, 2008

BY TAREN GROM Nelson. CommonHealth. There is no magic formula, no set of qualities or attributes which when combined in exact pro portions spontaneously produces a leader. Cer tainly many leaders possess similar characteris tics — innovation, persuasion, charisma, etc. — but what sets a leader apart is her ability to harness her talents and […]

Mobile Marketing

April 30, 2008

Pfizer did it. Bayer is doing it. So are J&J, Novartis, and others.There is evidence that use of mobile market ing is slowly taking hold in the industry. As texting grows within the United States from teens BFFing and ^5ing to baby boomers using short codes to respond to ads, pharma is slowly SU2P (stepping […]

Seeding Early-Stage Research

April 30, 2008

Future success in the pharmaceutical industry will hinge on the ability of companies to deliver novel products that meet patient needs. To do that, pharma companies are teaming up with biotech companies, launching their own biotech divisions, investing in genetics, and acquiring other companies, all in an attempt to leverage innovation. Now, a few companies […]

Last Word

April 29, 2008

Michael V. Novinski became President and CEO of Emisphere Technologies in May 2007. Previously, he served as President of Organon USA with additional responsibility for worldwide business development and lifecycle management.While serving as Organon’s Director of Marketing and later as VP of Marketing, he directed the launch of eight new brands in the U.S. market. […]

Talent Pool

April 29, 2008

Pharma POOL Dr. Isma BENATTIA New R&D Head at Wyeth’s Consumer Division Wyeth Consumer Healthcare, Madison, N.J., a division of global phar maceutical and healthcare products firm Wyeth, has named Isma Benattia, M.D., executive VP, global research and development. She is responsible for driv ing and prioritizing the division’s R&D efforts to effectively bring new […]

On the Calendar

April 29, 2008

ONTHE CALENDAR May 1516 13th Annual Pharmaceutical &Biotech Licensing &Deal Making Summit Hyatt Regency NewBrunswick,New Brunswick,N.J. For more information, contact Cheryl KahanRadhuber,Strategic Research Institute, at 2129670095, email ckahanradhuber@srinstitute.com, or visit srinstitute.com. May 1516 4th AnnualWorld Congress Leadership Summit on Medicare TheWestin Alexandria,Alexandria,Va. For more information, contact Catherine Rymsha,World Congress, at 7819392606, email catherine.rymsha@worldcongress.com, or visit […]

E-Media

April 29, 2008

NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES eDrugSearch has unveiled the eDrugSearch.com Community, a social network for Americans seeking safe, lowcost prescrip tion medications online. The Health 2.0 community comple ments eDrugSearch’s specialized search engine for prescrip tiondrug consumers in the United States who are looking for medications from pre screened international pharma cies. […]

What’s New

April 29, 2008

NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Immune Tolerance Institute (ITI), a new nonprofit company, is bringing economies of scale to translational and critical path science to build partnerships with the pharmaceutical and biotech industries, and accelerate the development of new immunebased therapeutics. ITI will bridge the gap that has existed between academia and industry,making the […]

PharmaTrax

April 29, 2008

Expansion in size and number of clinical trials. The increase in clinical trials has been prompted by regulators seeking more extensive study data to validate drug safety. Greater numbers of postmarketing Phase IV studies and a rising level of drug development activity have also contributed to this trend. . Domestic drug market potential. The rapidly expanding […]

The Fourth Hurdle: The Call for Pharmacoeconomic Data

April 29, 2008

Managed MARKETS What began as a movement by government payers in other parts of the world is now making its mark here in the United States. Pharmacoeconomics — the scientific discipline that compares the value of one pharmaceutical drug to another to assess its value and costeffectiveness — has become the fourth hurdle companies have […]

PharmaOutlet

April 29, 2008

Study Coordinator A is an early adopter of technology on the cutting edge of the next generation processes who is always eager to try something new. Study Coordinator B is a risk averse, technological laggard who subscribes to the “if it isn’t broken, don’t fix it” mantra. Herein lies one of the fundamental reasons clinical […]

PharmaOutlet

April 29, 2008

We’ve all heard the maxim, if you can’t say anything nice, don’t say anything at all. A fine thought — but is there a place for “nothing” in the highstakes world of pharmaceutical naming? Also termed “blank canvas” or  “clean slate” names, empty vessels are nondescript brand names that do not intrinsically communicate product attributes […]

UpFront

April 29, 2008

SOURCE:CEGEDIMDENDRITE,BEDMINSTER,N.J. DTC ALERT Shift to Physician Offices, Online Programs Cegedim Dendrite’s annual survey indicates DTC marketing is moving away from traditional mass media promotion. According to the survey, almost twothirds of marketers want to see more spending on emerging and targeted approaches, such as email,Websites, and programs in physicians’offices and pharmacies,but so far the transition […]

Letter from the Editor

April 29, 2008

Every month our goal is to feature thought leaders who have the ability to change the course of the industry. This month we exceeded this goal in spades. We are pleased to pay homage to the HBA’s 95 Rising Stars, some of the industry’s brightest and most talented individuals. These executive women are paving the […]

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