April 2004

PharmaOutlet

January 2, 2008

Contributed by Mark Levine The Need for an Outsourcing Industry Association The outsourcing industry, defined as providers to pharmaceutical, biotechnology, and medical-device companies, continues to evolve and adapt to the changing market conditions and demands placed on it by sponsor companies. To meet and exceed the expectations placed on them, outsourcing providers need a forum […]

Creating Effective Outsourcing Partnerships

January 2, 2008

Creating Effective Outsourcing Partnerships By Denise Myshko Pharmaceutical companies are adopting a more strategic approach to outsourcing clinical-research services. Contract research outsourcing has grown exponentially over the past 30 years. In the 1970s, outsourcing was limited to preclinical and clinical-trial services, according to a report by Kalorama Information. Today, this is a full-service industry that […]

PharmaTrax

January 2, 2008

Pharma Trax Sales, marketing, And R&D Trends affecting the healthcare industry Opportunities for Online Medical Education in Physicians’ Daily Practices Pharmaceutical companies planning to invest in online continuing medical education (eCME) need to assess the reasons physicians are using eCME and the growing opportunities to reach physicians through this channel, say researchers from Datamonitor. A […]

Table of Contents

January 2, 2008

on the cover Creating effective outsourcing partnerships Pharmaceutical companies are adopting a more strategic approach to the outsourcing of clinical- research services. They are now looking for research and development partners rather than outsourcing vendors. 10 FEATURES Coaching: Developing a playbook for sales rep success Managing human and financial resources can challenge sales managers. With […]

For Art’s Sake

January 2, 2008

Creative Review For Art’s Sake each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. – in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to […]

A Face in the Crowd: Carrying the Bag with “Pat”

January 2, 2008

A Face in the Crowd Carrying the Bag with “Pat” One top 10 pharmaceutical company and the – everything from no-access physician offices to developing that elusive one-on-one relationship. An estimated 85,000 sales reps are now in the field, according to a new study by pharmaceutical intelligence firm Cutting Edge Information, and top pharmaceutical companies […]

Systems Marketing: Paradigm Shift in Pharmaceutical Marketing Strategy

January 2, 2008

Systems Marketing A Paradigm Shift in Pharmaceutical Marketing Strategy The opportunity for breakout returns from pharmaceutical marketing won’t come from tweaking the margins and incremental adaptations. It won’t come from creating more – more sales people, more promotion, more press releases, more e-mails, more data, more branding, more share of voice. And it won’t come […]

E-Media

January 2, 2008

E-Media New electronic and web-based applications, sites, and technologies NoInk Communications has released Pharma-SalesAccelerator, a new suite of applications specifically designed to improve productivity and increase performance of pharmaceutical sales organizations. NoInk partnered with Pedia-Med Pharmaceuticals Inc., a pharmaceutical company devoted exclusively to the health of children, to assist with the development of the new […]

Coaching: Developing a Playbook for Sales Rep Success

January 2, 2008

pharmaceutical sales managers need to be taught how to hone their own coaching and counseling skills, as well as have a clear corporate direction to understand what is required from their people. An array of tools exist to help them to improve performance. Given the right coaching, the coach or manager can help develop a […]

Talent Pool

January 2, 2008

Pharma POOL Richard W. Ashley James White Abbott Laboratories Names New Executives Abbott Laboratories has named Richard W. Ashley to the new position of executive VP of corporate development. Abbott, Abbott Park, Ill., is a global, broad-based healthcare company devoted to the discovery, development, manufacture, and marketing of pharmaceuticals, nutritionals, and medical products, including devices […]

Product Managers: CEO for a Brand

January 2, 2008

By Elisabeth Pena Product Managers CEO for A Brand With responsibilities ranging from marketing, branding, manufacturing, clinical affairs, regulatory issues, and life-cycle management, the product manager now needs to be involved in all the stages of the drug’s evolution. Brand Product managers need to support their ideas based on analysis of available market research data […]

The Medical Affairs-Marketing Connection

January 2, 2008

The Medical Affairs-Marketing Connection By Denise Myshko A changing regulatory environment is mandating that there is better collaboration between the medical affairs and marketing departments of pharmaceutical companies. These two groups are forging stronger relationshiPS for better product life-cycle management and the development of postmarketing studies. I f recent regulatory actions have taught pharmaceutical marketers […]

What’s New

January 2, 2008

What’s new New healthcare-related products, services, and companies PRA forms Global Medical and Safety Services Division The new business unit consolidates PRA’s risk-management activities across the company. PRA International, a clinical research organization, has formed Global Medical and Safety Services (GMSS) to provide drug safety surveillance, pooling and analysis of global databases, medical monitoring and […]

What’s on Your Mind — Opinions

January 2, 2008

What’s new New healthcare-related products, services, and companies PRA forms Global Medical and Safety Services Division The new business unit consolidates PRA’s risk-management activities across the company. PRA International, a clinical research organization, has formed Global Medical and Safety Services (GMSS) to provide drug safety surveillance, pooling and analysis of global databases, medical monitoring and […]

Raise Your Voice — Letters

January 2, 2008

Raise your voice Times have changed A whole new ball game I want to thank Mr. Pantello for sharing his candid thoughts with PharmaVOICE readers. Naturally, there has been a slight decrease in business over the last few years – single-digit vs. double-digit growth – but nothing near the catastrophe being projected in his article. […]

Letter from the Editor

January 2, 2008

This year, the contract research outsourcing market is expected to reach $15.8 billion. Kalorama researchers predict that the amount of pharmaceutical R&D spending headed out of house to research suppliers engaged in drug development work will grow 14% annually for the next few years to reach $28 billion in 2008. The increases forecasted for outsourced […]

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