November 2004

Celebrating the Value of Professional Advertising: The Doctors’ Choice Awards

January 2, 2008

More than 11,000 physicians cast their vote for the top medical journal ads of 2003. The winners were selected from 291 journal advertisements representing the top 200 advertised products in 2003. The Association of Medical Publications (AMP) created The Doctors’ Choice Awards (TDC) in 2003 as a research and awards program to honor the best […]

Virtual Research Comes of Age

January 2, 2008

Through predictive biosimulation technologies that replicate experiments in a computer, companies are starting to reduce the time it takes to identify possible drug targets. Imagine a world where drug-discovery researchers have powerful tools at hand that enable them to create computer models of how chemicals react in cells. Imagine having better information about the safety […]

Learning How Doctors Learn: Research to Realism in CME

January 2, 2008

View on CME In an exclusive to PharmaVOICE, Anne Goodrich, Director of Research at The Pri-Med Institute, and Joe Panepinto, Ph.D., VP at Pri-Med Online, discuss four key themes for the success of any CME enterprise aimed at practicing clinicians. The continuous challenge for providers of professional education, is to understand the learning preferences of […]

Edward J. Ludwig — A Global Citizen in a Changing World

January 2, 2008

BD, a 100-plus-year-old medical-technology company, is blazing a global path with a purpose of helping all people live healthy lives thanks in large part to the progressive and determined efforts of its Chairman, President, and CEO, Edward J. Ludwig. Edward J. Ludwig, who has spent 25 years at BD (Becton, Dickinson and Co.), is helping […]

What’s on Your Mind — Opinions

January 2, 2008

A Technology Revolution The pharmaceutical industry spends about $20 billion a year on IT, but rarely reaps the full rewards of the investment, according to a report by IBM Business Consulting Services. The scale of pharma’ s IT expenditure is not a problem, as long as it delivers a positive return on investment. Yet few […]

PharmaOutlet

January 2, 2008

Mark Stinson Talks About Creating Greater Value for Life-Sciences Research.

PharmaCase

January 2, 2008

Making a case for Quality Improvement Systems QIS, A Field-Based E-Evaluation Tool Marketing Strategies and Tactics That Are Making the Grade Recognizing that there often are gaps between the expected and actual use of marketing materials in the field and the impact this can have on a company to meet its objectives, an executive at […]

Talent Pool

January 2, 2008

Talent Pool Executive Appointments and Promotions Pharma POOL Michael D. Kishbauch Achillion Appoints CEO Achillion Pharmaceuticals has named Michael D. Kishbauch CEO. Mr. Kishbauch replaces Marios Fotiadis, who was acting as interim CEO. Before joining Achillion, New Haven, Conn., Mr. Kishbauch founded and served as president and CEO of OraPharma. He holds a MBA from […]

Era of Efficiency — Provider Selection and the RFP Process

January 2, 2008

Pharma Forum Era of Efficiency? Provider Selection and the RFP Process By Elisabeth Pena As procurement departments gain a stronger foothold within pharmaceutical companies, service providers are learning how to best work within the RFP process to create meaningful partnerships. Service providers to the pharmaceutical industry, from agencies to CROs to IT companies to market […]

What’s New

January 2, 2008

What’s New New healthcare-related products, services, and companies Elsevier/International Medical News Group Launches Clinical Neurology News Elsevier/International Medical News Group (IMNG) is set to launch Clinical Neurology News in January 2005. Clinical Neurology News, a monthly publication, will include the latest medical news, pertinent clinical developments, and practice trends in the field of neurology. The […]

E-Media

January 2, 2008

E-Media New electronic and web-based applications, sites, and technologies McGraw-Hill Medical Releases Online health reference McGraw-Hill Medical Publishing, a unit of McGraw-Hill Education, has released CMDT Online, a continually updated online service featuring the annual textbook of medicine, Current Medical Diagnosis & Treatment, also known as CMDT. Developed through a joint venture with Silverchair Science+Communications, […]

PharmaTrax

January 2, 2008

Pharma trax Sales, marketing, And R&D Trends affecting the healthcare industry A Look at Americans’ Health and Wellness About 57 million Americans have been diagnosed with hypertension, and the number of Americans with hypertension has increased 46% since 1998, according to the latest National Health and Wellness Survey conducted by Consumer Health Sciences (CHS). The […]

Letter from the Editor

January 2, 2008

Processing the Process According to executives across all industry sectors, the RFP process is here to stay. But business is far from usual as pharma companies continue to implement sourcing management structures to leverage volume purchases to drive savings and service enhancements, as well as e-technologies that allow for the process to be completed over […]

PharmaOutlet

January 2, 2008

Creating Greater Value for Life-Sciences Research Contributed by Mark Stinson, President of STINSON Brand Innovation Inc. There’s been a convergence of advancements in both life-sciences technology and pharmaceutical branding. We’ve noticed not only medical breakthroughs in biotech research, but also a more sophisticated marketing discipline to physicians and consumers. It is because of this convergence […]

On the Calendar

January 2, 2008

Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a year. For a complete list of industry events, please click on http://www.pharmavoice.com/conferences.html. Note: Conference dates and […]

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