HBAdvantage – A New Era
Healthcare Businesswomen's Association
A New Era. The HBA’s new brand was unveiled to a sellout crowd at its annual conference in November. With the splendor of a new style, color, flair and messaging, HBA is clearly positioned as a formidable united force for change in the healthcare industry. The new brand is a catalyst designed to accelerate HBA’s approach to reach the ultimate goal of gender parity. This will clearly take a village—not just the HBA village of volunteer leaders and professional staff but all members, Corporate Partners and sponsors—because reaching true gender parity requires a concerted paradigm shift and each of us has a role to play.