PharmaVOICE - 
October 2004
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In Every Issue
What’s New
What’s New New healthcare-related products, services, and companies PhRMA Adopts [...]
Talent Pool
Talent Pool Executive Appointments and Promotions in the Healthcare Industry [...]
E-Media New electronic and Web-based applications, sites, and technologies SciQuest [...]
Making a Case for Rebranding The Rebranding of a Brander [...]
Contributed by Sherry Reuter Pretrial Questionnaires may not be Predictors [...]
Pharma Trax Sales, Marketing, and R&D Trends affecting the healthcare [...]
For Art’s Sake
Creative Review Each month, this department pays homage to memorable [...]
On the Calendar
Your Source for Life-Sciences Events and Conference Information Professional education [...]
Letter from the Editor
Letter From The Editor Managing the Partnership As pharmaceutical companies [...]

Taren Grom, Editor

What’s on Your Mind — Opinions
What’s on Your Mind Opinions Security: Big Brother Really Could [...]

On The Cover

The Secret to Alliance Success
Pharma Forum The Secret to Alliance Success By Denise Myshko Successful partnerships involve more than just signing a contract. Bringing drugs to market and then marketing those products more than ever hinges on how well alliances are managed from a strategic, operational, and organizational standpoint. Charlene Prounis Copromotions require more effort. It’s all about how [...]

Denise Myshko


Guiding Principals of Submission Process Management
View on Submission Process Management Guiding Principals of Submission Process Management As the industry moves toward an ever-increasing volume of electronic submissions, managing the volume and complexity becomes a daunting task. Jim Walker Process management is an emerging concept in the world of biopharmaceutical research and development. There are numerous macro business drivers that have [...]
Kareem Saad — Big Blue’s Genomics Ace
By Kim Ribbink Big Blue’s Genomics Ace Young and talented, Kareem Saad, IBM’s worldwide business segment executive for clinical genomics, is overseeing the company’s initiative to take clinical genomics from concept to market. With youthful enthusiasm, innate technical and scientific intelligence, and insight and thoughtfulness well beyond his years, Kareem Saad’s career is soaring, literally [...]

Kim Ribbink

Risky Business
Risky Business By Elisabeth Pena The pharmaceutical industry faces more inherent risks and higher stakes than almost any other industry because its products impact patient safety and well-being. Intensified public and media scrutiny about medication errors and drugs being pulled off the market have industry executives, with guidance from the FDA, working to assess the [...]

Elisabeth Pena

Working Where It Makes Sense to Work
Working Where It Makes Sense to Work By Denise Myshko Companies are no longer constrained by the parameters of space and time. Virtual teams are becoming more of a reality. Making this possible are a combination of new processes and technology advances. From the chemistry side of the business to manufacturing to product development to [...]

Denise Myshko