PharmaVOICE - 
March 2020
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In Every Issue
Letter from the Editor
The patient experience We are excited to publish the third [...]
By

Taren Grom, Editor

Upfront
Teva and Direct Relief Partner to Bring Cancer Medicines to [...]
By

PharmaVOICE Staff

HealthTech
Apple Working on Preventative Healthcare Technology Trend Watch: Mobile Devices [...]
By

PharmaVOICE Staff

Artificial Intelligence
AI-Based Blood Test Predicts Neurodegenerative Disease Progression Trend Watch: AI [...]
By

PharmaVOICE Staff

Last Word
USP: 200 Years of Building Trust Ronald Piervincenzi, Ph.D., who [...]
By

Ronald Piervincenzi, Ph.D., who has served as CEO of the United States Pharmacopeia (USP)

On The Cover

The Power of Patients
Patient engagement is permeating all spheres of the healthcare ecosystem. On the cover… This month’s cover image is a self-portrait painted by Casey Ford, age 19, who has a rare connective tissue disorder, which is characterized by under-developed, absent, or misplaced/misaligned kneecaps in newborns. Today, Casey is a freshman studying computer science at Lafayette College [...]
By

Taren Grom, Editor

Features

Patient Gallery
Last year, we were honored to feature the art work of Max Schill, now 11, who remains an active patient advocate, and who helped pass the 21st Century Cure Act. We are excited to continue this tradition with this year’s original artwork by 19-year-old Casey Ford. To expand the patient gallery we tapped several patient [...]
By

Robin Robinson

Driving Patient Engagement
A cultural shift throughout pharma is putting patients squarely in the middle of strategic decision-making. Pharmaceutical companies should take a cue from patient advocacy groups to drive patient engagement, and even partner with those advocacy organizations to create better patient experiences with treatment, according to a new survey from Accenture. The survey, which included responses [...]
By

Taren Grom, Editor

Patient Stories Can Bridge the Gap Between Pharma and Patients
Patients are sharing their stories in an effort to educate other stakeholders, and the pharma industry is using that knowledge sharing to improve on messaging and patient interaction. Patient stories are being used to illustrate organizations’ brand, services, and successes. Hospitals are using them to inform and attract patients. Healthcare systems, clinics, and physicians are [...]
By

Robin Robinson

Patient-Enhanced Drug Discovery and Development
Patients are uniquely positioned to inform the understanding of the therapeutic context for drug development and evaluation. In other industries, it would seem odd not to get input from the end user of a product throughout the development stages. But it seems that pharmaceutical companies — some would say belatedly — are now waking up [...]
By

Taren Grom, Editor

Bringing the Patient Voice into Clinical Trials
In an effort to put patients at the center, pharmaceutical companies are starting to gather input from patients earlier in the clinical trial process. Amid growing recognition that patients need to be part of the decision-making process in order to increase the effectiveness of the study, the pharmaceutical industry has begun to include patient input [...]
By

Kim Ribbink

Building Advocacy Partnerships
The relationship between pharma companies and advocacy groups is important for all stakeholders but more needs to be done to create truly interactive, transparent relationships. The most effective approach for pharma companies to truly be patient-minded is a combination of engaging with patients and caregivers while building trusting, sustained relationships with the advocacy groups that [...]
By

Kim Ribbink

Patient Relationships: Physicians and Payers
Patients are taking an active role in developing relationships with all stakeholders within their healthcare environment. Over the past several years, the relationship between pharma companies and patients has garnered much of the industry’s attention. But as patients become more empowered, engaged, and experienced in managing their own healthcare needs, they are forcing other stakeholder [...]
By

Robin Robinson

Chief Patient Officers and Advocates
More and more companies are elevating patient-facing roles to the C-Suite; as a result these key roles continue to expand and evolve. Jayne Gershkowitz Chief Patient Advocate Amicus Therapeutics The New C-Suite Role The chief patient role is actually new compared with other C-suite industry positions. While many more companies are increasingly listening to patients [...]
By

Taren Grom, Editor

SHOWCASE: Real-World Evidence Comes of Age
Whether for product development, to support clinical trial designs, for regulatory compliance, or for commercial purposes, real-world data and real-world evidence are helping to transform pharmaceutical decision-making. The legal and regulatory environment is supportive of real-world data (RWD) and real-world evidence (RWE), which is expanding the use of these data sets in new ways. Under [...]
By

PharmaVOICE Staff

Ask the Experts: How Does Real World Evidence Ensure Market Access?
Our healthcare system has experienced a fundamental shift in stakeholders’ perceptions of product value and evidentiary thresholds to demonstrate comparative effectiveness, as well as a willingness by relevant decision makers to pay. This value-and-evidence-based landscape is now relying heavily on establishing real-world differentiation and has led to exponential growth in the demand for and conduct [...]
By

Laura Clark, MS, and Usman Iqbal, MD

RWE is the Future of Clinical Research: Time to Get Onboard
We’ve been talking about the value of real-world evidence (RWE) for years. A myriad of new data sources is being developed and linked, and a core set of analytic tools are coming into use. We now see real-world data running the gamut from patient-generated data collected through wearables and social media, to electronic medical records, [...]
By

Nancy A. Dreyer, Chief Scientific Officer and Senior VP, IQVIA Real World Solutions

A Different Kind of Real-World Evidence: The Key Role That Patient-Provider Dialogue Research Can Play
All roads in healthcare lead to and from the medical visit. Well, maybe not all roads, but nearly all. The medical visit is central to the overarching healthcare structure and it is driven by the dialogue between patient and provider. The healthcare data and research landscape has been changing significantly over the past few years. [...]
By

Katy Hewett, Associate Director, Research, Ogilvy Health

Patient Heroes
The definition of a hero is a person who is admired for courage, outstanding achievements, or noble qualities. There is a massive demand for patient-engagement solutions, with predictions that the market for such solutions will reach .36 billion by 2026. Patient needs are not only supported by solutions but also by services, with an Accenture [...]
By

PharmaVOICE Staff

Making the Patient an Extension of the Team
The concept of patient-centricity is well embedded throughout EVERSANA and is intrinsically tied to helping the agency’s clients achieve their goals. Kristin LaBounty Phillips believes that the entire agency — with a unified commitment to quality in addressing patients’ needs — embodies the concept of “patient hero.” The VOICE of the patient PERMEATES throughout our [...]
By

Kristin LaBounty Phillips, Managing Director, Patient Engagement, EVERSANA ENGAGE

Breaking Down Barriers to Bring Patients Equal Access to Top-Quality Care
Patients Always The term “patients first” is not enough, rather it’s “patients always” because patients are our North Star through every stage of development — from discovery to clinical trials to approved treatment. Eve Dryer Executive Director, Patient Advocacy Retrophin All patients should have equal access to the best care, regardless of race, culture, education, [...]
By

Eve Dryer, Executive Director, Patient Advocacy, Retrophin

Clinical Educators Provide Support Along the Whole Patient Journey
Team Power The teams of clinical educators at VMS BioMarketing are driven to help patients on a one-to-one basis to manage chronic illnesses — in the field or on the phone each day. Taking A Step-Wise Approach to clinical education There is one club that no one wants to join, but for those who work [...]
By

Clinical Educator Teams, VMS BioMarketing

Executive Perspective: What Clinical technology Can Learn from Electronic Health Records
The future of clinical technology encompasses both better adoption of simple solutions and a slower evolution toward new technologies with the focus on the patient at the center. Mike Nolte CEO, Signant Health Early in the adoption of electronic health records (EHRs), some technology leaders recognized the potential of those solutions to change the way [...]
By

Mike Nolte, CEO, Signant Health

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