PharmaVOICE - 
October 2019
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In Every Issue
Letter from the Editor
Virtual Healthcare The intersection of health and technology is revving [...]
By

Taren Grom, Editor

Upfront
Alnylam Launches Animated Video Series for Kids with PH1 In [...]
By

PharmaVOICE Staff

Innovator’s Corner
Detecting cancer early is the key to defeating it. Laboratory [...]
By

Richard Brand and Dr. Dhruvajyoti Roy of Laboratory for Advanced Medicine

HealthTech
First Patient Begins CVS Trial With Home Dialysis Machine Trend [...]
By

PharmaVOICE Staff

Artificial Intelligence
MIT Model Predicts Cognitive Decline Due to Alzheimer’s Trend Watch: [...]
By

PharmaVOICE Staff

Last Word
Transitioning Emerging Companies into Commercial Powerhouses Ronald Andrews, President and [...]
By

Ronald Andrews, President and CEO of OncoCyte

On The Cover

Pharma’s Future in Virtual Healthcare
With virtual health transforming the entire healthcare landscape, pharma is leveraging digital health tools to improve its processes. As healthcare is swept up in the extensive development of health management apps, telemedicine platforms, AI diagnosis, and the use of video, mobile apps, text messaging, sensors and social media, the pharmaceutical industry is also getting in [...]
By

Robin Robinson

Features

SHOWCASE: Artificial Intelligence: Artificial Intelligence Gains Ground Across Healthcare
Adoption of artificial intelligence is accelerating across the healthcare industry. According to a survey of 50 executives at healthcare companies currently using AI, half believe AI will be broadly adopted across the industry by 2025. However, nearly half of U.S. companies say there is a need for evidence to demonstrate the value of AI to [...]
By

PharmaVOICE Staff

The Role of AI in Helping Clinicians Diagnose Patients
I once thought I had multiple sclerosis. Actually, I may still have multiple sclerosis. I really don’t know for sure. A few months ago, a series of MS disease-awareness pop-ups began showing up on my web browser. They captured my attention because for a while I’d been experiencing a mix of health ailments — the [...]
By

Susan Abedi, Executive VP, Commercial Solutions, 81qd

Staying Ahead of the AI Curve in Commercial Pharma
The commercial model within life sciences is ripe for change. In a landscape with harder to reach healthcare providers (HCPs) who are faced with more marketing noise than ever, the need for improved engagement is significant. According to DRG Digital, only 12% of HCPs said they had emailed with their rep in the past six [...]
By

Matthew Van Wingerden, VP, Analytical Services , Aktana

The Role Artificial Intelligence Plays in Humanizing the Health Experience
It used to be a broad, one-size-fits-all remedy for common complaints. If you needed it, there was little choice in what kind you received. If you didn’t need it, someone was ready to convince you otherwise. Fine-tuning it for an individual need was so cost-prohibitive the idea was basically science fiction. But then a rush [...]
By

David Geisinger, Managing Director, Deloitte Consulting LLP , Hux by Deloitte Digital Life Sciences Lead and Mark Miller, Managing Director , Deloitte Consulting LLP

Transforming Clinical Development with AI
Applications in Imaging and Performance Risk Management The pharmaceutical industry and regulators alike have acknowledged for some time that the clinical development process is in need of an overhaul. Companies must find a way to innovate more efficiently to meet market demands and remain competitive. The answer lies in going beyond making incremental improvements with [...]
By

Chris Porter, VP, Digital Strategy, ERT and Prakriteswar Santikary, Ph.D., VP and Global Chief Data Officer, ERT

AI and Healthcare: From Potential to Powerful Solutions
In recent years, healthcare and pharma companies have been increasingly investing in the promise of artificial intelligence (AI), machine learning (ML), and other smart technologies. It’s estimated that the global market for AI healthcare will grow to as much as .6 billion by 2025.1 This growth is being driven by the opportunity and need to [...]
By

Dr. Harietta Eleftherochorinou, Global Leader, Real World AI/ML Solutions, IQVIA and Lucas Glass, Global Leader, Analytics Center of Excellence, IQVIA

Relationship Marketing
Relationship marketing has evolved to include the entire spectrum of the healthcare journey. Relationship marketing used to mean developing a relationship between a sales rep and a physician, but today it represents so much more. From fostering relationships between patients, HCPs, industry, and advocacy organizations to cultivating a level of compassion and understanding that results [...]
By

Robin Robinson

SHOWCASE: Patient Solutions: Engaged Patients Driving the Solutions Market
Across healthcare, there is a growing move toward patient engagement and patient-centered care. Technology and services companies in the healthcare space are more keenly focused on patient-centric initiatives and solutions as the healthcare model shifts from fee-for-service to value-based care. In fact, the global patient engagement solutions market is expected to reach .2 billion by [...]
By

PharmaVOICE Staff

Are You Ready for Patient Services 2.0?
Today’s patients are far more engaged than the previous era of “doctor knows best.” Their voices are amplified through digital, social and popular media, from news programs to Facebook posts, blogs, podcasts, YouTube videos, and documentaries. Powered by the technology they use in their daily lives, the patient community is connecting with not only their [...]
By

Bhaskar Sambasivan, President, Patient Services and Chief Strategy Officer, Eversana

Create Connections. Make a Difference.
Can engagement in online health communities (OHC) improve the quality of life for members while simultaneously having a positive impact on quality of healthcare as a whole? We think so. When it comes to living with a chronic health condition, the challenges can be numerous and disrupt life in many ways. From physical challenges to [...]
By

Amrita Bhowmick, MBA, MPH, Chief Community Officer, Health Union

Patient-Centric Approach to Improve the Patient Experience
Access to patients continues to be a key challenge for the industry and with 37% of sites under enrolling and 11% of sites failing to enroll a single patient, things aren’t getting any better. If sponsors and CROs continue to react to challenges as they arise rather than planning for success up front the outcomes [...]
By

Joyce Moore, Director Patient Recruitment Services, ICON

Caring for the Whole Patient
When it comes to supporting patients, the mantra is “put the patient first” or “put the patient at the center of the solution” — rightfully so. Successful marketers will always put the prime audience at the center of all programs, and in order to put the “patient first” or “at the center,” it makes sense [...]
By

Peter Von Bartheld, VP, Customer Experience, Ogilvy Health

Access Services Programs Affect Product Performance, and Your Brand and Company Reputation
“Repetition penetrates the dullest minds” was a common line I used to hear regularly from a former boss when I was a wet behind the ears product manager. The media’s consistent focus on prescription drug prices and the rising cost of healthcare has penetrated every news channel and stakeholder in the system, from employers, to [...]
By

Michael Zilligen, Market Access Practice Lead, Ogilvy Health

Microbes As Therapies
While microbiome research is still in its infancy, interest and investment in this field of research has grown quickly. Efforts are ongoing to study how changes in the human microbiome can impact our health. Trillions of microbes — including bacteria, fungi, and viruses — call us home. These bacteria are on our skin, in our [...]
By

Denise Myshko

The Blockchain Movement
The pharmaceutical industry is actively exploring blockchain technology — a digital ledger system for records and log transactions — for a number of uses. Experts discuss applications for the industry. Blockchain, the underlying technology behind bitcoin and other cryptocurrencies, is being explored with greater depth throughout the health and life-sciences ecosystem. A September 2018 report [...]
By

Denise Myshko

Moving the Needle
Diversity and inclusion initiatives are healthy business imperatives. According to a recent research report — Women in the healthcare industry — issued by McKinsey & Company, healthcare appears to be one of the best industries for working women on several dimensions. The consultancy looked at the broad industry, including drug and medical-device manufacturers, as well [...]
By

Taren Grom, Editor

Speak Out: The Power of Real-World Data to Drive Outcomes
Big data is changing the way pharma manufacturers approach their product and marketing efforts. The ability to generate and apply insights from these data is key to strategic planning, including the design of promotional efforts to engage target audiences with relevant messages. Yet there is still great opportunity for what could be called “smaller data” [...]
By

Joe Jackson, SVP Operations, EngagedMedia

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