PharmaVOICE - 
May 2019
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In Every Issue
Letter from the Editor
Inspiring Leaders For the past 15 years or so, PharmaVOICE [...]
By

Taren Grom, Editor

Upfront
Amgen Hosts Amgen Biotech Experience Meeting The Amgen Foundation recently [...]
By

PharmaVOICE Staff

Innovator’s Corner
Plants as Anti-infectives Alexander Huang, President and Chairman of Quellthera, [...]
By

Alexander Huang, President and Chairman of Quellthera

HealthTech
Alexa Goes HIPAA Trend Watch: HIPAA-Compliant Voice Assistants and Clinical [...]
By

PharmaVOICE Staff

Artificial Intelligence
AI-Driven twoXAR and Ono Pharma Collaborate on Drug Discovery Research [...]
By

PharmaVOICE Staff

Last Word
MSL Certification Christine Megalla, Pharm.D., Associate Director of Educational Programs [...]
By

Christine Megalla, Pharm.D., Associate Director of Educational Programs at the Accreditation Council for Medical Affairs

On The Cover

Getting Personal With Precision Medicine
Research on biologics, the study of the human genome, and the development of precision diagnostic tools and software have led to new hopes for the development of promising precision medicine. At the same time, the life-sciences commercial sector is still struggling with the challenges of payment structures and value assessment frameworks. As originally conceived, personalized [...]
By

Denise Myshko and Robin Robinson

Features

SHOWCASE: Connected Health: An Important Tool for Improving Outcomes
The digital age has put more data and insights into the hands of healthcare professionals and patients. Digital technologies — wireless, electronic, mobile, telehealth — have made connected health possible, with the objective of enhancing patient engagement and ultimately health outcomes. To determine what connected health means to the overall goal of improving health outcomes, [...]
By

PharmaVOICE Staff

Connected Health — We Could Learn From Marvel Studios
Marvel Studios is about to release its last Avengers movie. It brings together the biggest superheroes from a myriad of universes for the final epic battle, connecting many storylines for one last big hit. Marvel has done quite a bit over the last 10 years to connect these superhero worlds, through movies, merchandise, events, as [...]
By

Angelo Joseph Campano, VP, Point of Care Marketing (EHR/ABM), Ogilvy Health

HBA Special Feature: The Power of the Network
The Healthcare Businesswomen’s Association has one of the most influential networks in the industry. The organization has been successful in building powerful communities, including its Rising Star and Luminary honorees, as well as being a valued consultant to many of its corporate partners to guide the build-out of their internal women’s networks. For more than [...]
By

Taren Grom, Editor

Brand Bonds
Trust is the glue of agency/client relationships, and communication is the foundation. Browse a few pharma marketing agency websites and you can learn about the number of awards won, the big name clients, the years in business, the expertise; but where is the link for “Good at Relationships?” One of the most important factors in [...]
By

Robin Robinson

The Biosimilars Market
While the bulk of activity in the biosimilar space has taken place outside of the United States, the approval and uptake of biosimilars in the United States is expected to pick up over the next five years. The biosimilar industry has developed rapidly, and regulations have advanced significantly since the early 2000s with approval processes [...]
By

Denise Myshko

Speak Out
What do patients really want from pharma? Today, most of us have become digital natives—seamlessly integrating mobile experiences into our daily lives. Many of us are also patients and caregivers. This represents an opportunity for pharma to offer mobile-first approaches to engage healthcare consumers through experiences that are relevant, convenient, and above all, valuable enough [...]
By

Hoss Sooudi, General Manager of EngagedMedia

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