In Every Issue
Last Word
Collaborating for a Cure Walter Capone, President of the Multiple [...]
By Walter Capone, President, Multiple Myeloma Research Foundation
Social Buzz
A collection of social media news, events, and strategies. Trending [...]
By Taren Grom, Editor
PharmaTrax
Sales, marketing, And R&D?Trends affecting the healthcare industry Prescription Drug [...]
By Denise Myshko
Tools of the Trade
BIO Launches BizLink Trending Now: New resource connects biotech and [...]
By Denise Myshko
What’s New
New healthcare-related products, services, and companies Virtual Library of Deprioritized [...]
By Ann Grey
Innovator’s Corner
A Single Pill for Multiple Viruses The treatment of viral [...]
By Lillian Chiang, Ph.D., President and CEO, Forge Life Science
UpFront
Industry at Large Astellas Pharma US President Jim Robinson concentrates [...]
By Denise Myshko
Letter from the Editor
Patient-centricity, patient engagement, patient focus — no matter what you [...]
By Taren Grom, Editor
Collaborating for a Cure Walter Capone, President of the Multiple [...]
Walter Capone, President, Multiple Myeloma Research Foundation
A collection of social media news, events, and strategies. Trending [...]
Taren Grom, Editor
Sales, marketing, And R&D?Trends affecting the healthcare industry Prescription Drug [...]
Denise Myshko
BIO Launches BizLink Trending Now: New resource connects biotech and [...]
Denise Myshko
New healthcare-related products, services, and companies Virtual Library of Deprioritized [...]
Ann Grey
A Single Pill for Multiple Viruses The treatment of viral [...]
Lillian Chiang, Ph.D., President and CEO, Forge Life Science
Industry at Large Astellas Pharma US President Jim Robinson concentrates [...]
Denise Myshko
Patient-centricity, patient engagement, patient focus — no matter what you [...]
Taren Grom, Editor
On The Cover
Patients have the power of digital technology to fuel their quest for better health, which is forcing the industry to keep pace with their digital needs. Patients’ prolific use of digital technologies to improve their health outcomes is driving other healthcare stakeholders — physicians, payers, and pharma companies — to create new strategies and tools [...]
Robin Robinson
Features
Outsourcing We asked C-suite executives throughout the outsourcing ecosystem to provide their insights on what the biggest opportunities for innovation are, what are the biggest barriers, and identify a recent innovation that is improving the process. Nick Demling Executive VP Planet Pharma Opportunities: We have seen a significant undertaking from sponsors and CRO clients as [...]
Taren Grom, Editor
In the digital world, the engagement of a complete collaborative compliance solution is now essential to accelerating process efficiency through review to release, and ultimately for product commercialization. Inefficiency through medical/promotional content review and approval within the life sciences has a dramatic impact on time to market for pharmaceutical and medical device companies that [...]
David Bennett, President, Sales and Marketing, Zinc Ahead
To engage patients and HCPs, we must focus on the customer journey, not the brand journey. Storytelling is an interesting concept. Think about the last time you were out with friends — every conversation was punctuated by “stories” of our different experiences. It’s how we help people understand the points we’re trying to make, how [...]
Jay Bolling, CEO, PulseCX and David Zaritsky, President, PulseCX
“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.” David Ogilvy Confessions of an Advertising Man It’s always refreshing to see the timelessness of [...]
Shelagh Brooke, Head of Planning and Mindy Price, Head of Planning, Ogilvy CommonHealth
Non-personal promotion (NPP) is a more effective method of reaching and engaging physicians than the traditional representative-centric model. NPP allows pharma companies to connect with HCPs on cost-effective channels they trust and use regularly, leveraging tactics that seamlessly integrate within a prescriber’s workflow. Optimizing and extending brand value requires engagement with stakeholder groups from launch, [...]
Robert D. Bedford, Executive VP, Sales and Marketing, MediScripts
The huge increase in high-quality information on patients and their interactions with HCPs is demanding a big shift in our marketing efforts. Marketers must now understand that success isn’t only about generating data — it’s also about generating insights from that data, and then actions from those insights. According to an IBM report, 90% of [...]
Jeff Meehan, Chief Commercial Officer, MD On-line
Today’s pharmaceutical marketers need to weave many small ideas to touch each patient at the right place and time. For decades marketers looked at “big idea” and “reach and frequency” as the cornerstones of their campaigns. Today a one-size-fits-all idea repeated at top volume no longer qualifies as a complete marketing strategy. Top brands look [...]
Boris Kushkuley, Ph.D., Executive VP, Multichannel Marketing and Consulting, Intouch Solutions
The most significant and critical shift in marketing today is in focusing on audience needs and preferences, rather than on the tactical aspects of a campaign. Sometimes pharma marketing can feel like a dramatic saga — there are the good guys, there are the bad guys, there are rebels, people who hide behind masks, and [...]
Eugene Lee, Executive VP Managing Director, CMI/Compass
Future planning defines the destination that will best help the company achieve commercial success and then develop the most effective strategy required to arrive at that destination. Importantly, this strategy is as much about determining what not to do as well as what to do. Today’s biopharma companies recognize the reality of the maxim: pipeline [...]
Mike Suesserman, Managing Director Early Product Commercialization, Cello Health Consulting
With the delivery of healthcare becoming more consolidated, decision making is now centralized within a group of powerful health systems that oversee complex networks of hospitals, nursing homes, medical offices, and practice groups. Driven by reform, such as the Affordable Care Act, health systems are being challenged to achieve lower costs and provide better patient [...]
Dave Escalante, Senior VP, OneKey and Marketing, Cegedim Relationship Management
The journey to a complete ad campaign taught us that we need to think differently about ourselves in order to allow our customers to think differently about us. We took a four-phased approach and sought the counsel of agencies partners and perspective from our associates along the way. The average medicine cabinet contains many brands. [...]
Andrew Schultz, VP, Brand Strategy, AmerisourceBergen and Matt Webb, VP, Marketing Strategy, AmerisourceBergen
For the true era of e-patients to arrive, we need to understand where they are on their journey and leverage technology that is both easier and better for them. Has the era of the e-patient really arrived? And by “e-patient,” we mean those individuals who actively participate in their health and are equal partners with [...]
Emily Tower, VP, Digital Strategy & Analytics, AbelsonTaylor
Marketing messages today may be reaching more people through the growing use of technology, at the same time those messages are becoming more personal. Customer-centric messaging, patient engagement, and personalized content are an increasingly important part of the marketing tool kit. As digital channels have become an integral piece of the marketing media mix, the [...]
Taren Grom, Editor
As patients adopt digital in their daily lives, the data that are being generated can be utilized — with consent, or in an anonymized manner — to provide a complete view of the patient’s health and well-being, along with how medication can become a part of that overall program. We now live in a data-generating [...]
Ritesh Patel, Executive VP, Chief Digital Officer, Ogilvy CommonHealth
A successful career in clinical data management is more rewarding — and more challenging — than ever before. Incumbents and those aspiring to the job must not only be technically proficient, but must also be strong communicators, project managers, and critical thinkers. While technological advances have touched every position within the drug development field, [...]
Eboni Russell, Associate Director, Clinical Data Management, inVentiv Health Clinical
With so much data now available, there are a number of opportunities and challenges related to developing actionable insights to drive business success. Big data, smart data, and analytics are key concepts that continue to drive conversations and business decisions throughout the industry and throughout the value chain. The opportunities associated with increased data availability, [...]
Taren Grom, Editor
Chile is becoming more attractive to global pharmaceutical companies as the market continues to show strong growth. One of the most stable and prosperous countries in South America, Chile has embraced democracy since the dictator General Augusto Pinochet was removed from power in the 1980s. With a population of 17 million people, Chile leads Latin [...]
Kim Ribbink
The promise of biosimilars is to provide cost-savings, increased patient access, and promote innovation. The biotechnology market in the United States is about to be altered significantly. In July, Sandoz announced it was the first company to file an application under the biosimilars pathway created by the Biologics Price Competition and Innovation Act. This act, [...]
Denise Myshko
Prescription drug coverage through the ACA’s health exchanges includes 8 million patients. While this is an opportunity for the pharmaceutical industry, it also puts more focus on value, costs, and outcomes. Pharmaceutical companies are finding a changed market for prescription drugs now that consumers are able to purchase health insurance coverage through the health exchanges [...]
Denise Myshko
Branding strategies evolve to meet new marketplace demands. Brands are up against new barriers as the control of what product gets prescribed and filled shifts from the physician to the payer and, even more importantly, to the patient. As healthcare consumers claim more and more power over their healthcare and treatment decisions and physician control [...]
Robin Robinson
Data quality management deserves further attention simply because many companies have yet to master it; few companies, in general, seem to have data that meet their quality standards. Life-sciences companies have always sought to manage the quality of their master data — records on customers, products, territory alignment, sales performance, and other metrics that are [...]
John Busalacchi, Senior Principal, IMS Health