PharmaVOICE - 
March 2004
Purchase Issue
In Every Issue
Pharma trax Sales, marketing, And R&D Trends affecting the healthcare [...]
What’s New
What’s new New healthcare-related products, services, and companies RxPedite Established [...]
Contributed by Harry Sweeney Back to the Future Credit the [...]
Talent Pool
Talent Pool Executive Appointments and Promotions in the Healthcare Industry [...]
E-Media New electronic and web-based applications, sites, and technologies Re:source [...]
For Art’s Sake
Creative review Each month, this department pays homage to memorable [...]
Making a case for an Agency union A Union that [...]
Raise Your Voice — Letters
RAISE your voice LETTERS Support, Not Coercion New terminology needed [...]
What’s on Your Mind — Opinions
What’s on Your Mind Opinions Portable technologies There’s no question [...]
Letter from the Editor
With an estimated million spent in 2002 on CRM [...]

Taren Grom, Editor

On The Cover

Technology Makes CRM Possible
Technology Makes CRM Possible By Denise Myshko The lifeblood of customer relationship management (CRM) is data. Many pharmaceutical companies are investing in CRM technology projects to capture and better analyze data related to their customers. At its most basic level, CRM is the application of technology to a series of established front-office processes, although it [...]

Denise Myshko


Dr. Victoria Hale: Hale to a Champion
Hale to a champion By Kim Ribbink Dr. Victoria Hale, who both conceptualized and founded a nonprofit pharmaceutical company, is a true pioneer. Her goal is to create affordable, safe, and efficacious treatments for infectious diseases that affect millions in developing nations. Already, her company has made huge strides in making this goal a reality. [...]

Kim Ribbink

ROI on the Internet
By Elisabeth Pena ROI Return on the Internet The ability for pharma marketers to track online consumers’ reactions to Internet advertising is limited, but as the medium matures, tools are evolving to make it easier to measure return on investment. John Racik The days of click-throughs and banner ads everywhere are over and rightly so. [...]

Elisabeth Pena

Lost in Translation: Tackling the Barriers to Hispanic Good Health
Lost in Translation Tackling the Barriers to Hispanic Good Health By Kim Ribbink The significance of the growing Hispanic market to pharmaceutical companies cannot be overemphasized. Hispanics are the fastest-growing multicultural group in the United States. According to U.S. Census Bureau statistics, by 2035 there will be 75 million Hispanic individuals, comprising 20% of the [...]
Six Prescriptions for Healthier DTC Advertising
Six Prescriptions for Healthier DTC Advertising The DTC playing field has changed. With far greater competition than ever before, DTC advertisers increasingly need to know how consumers read and understand the ad’s message. The DTC ads that have the greatest impact, according to a recent consumer survey, have: eye-catching illustrations, short headlines, easy-to-read copy, message [...]
Table of Contents
Darlene Mann says pharma should be able to leverage existing tech investments. on the cover Technology makes CRM possible The lifeblood of CRM is data. Technology is a necessary enabler that allows pharma companies to implement effective CRM programs. Many are making the investments that allow them to capture and better analyze these data. In [...]